A data profile of the people who buy, follow and care about Pet store in United Kingdom — modelled from more than twelve digital signal sources. Pet store has an estimated audience of 6,625,151 people in United Kingdom.
The average Pet store fan in United Kingdom is 42.3 years old, more female, and lives primarily in Greater London.
The audience is concentrated in Greater London, South East, Scotland.
Top brand affinities include Shelter Dogs, Dog health, Dog collar, with strongest over-indexing on Shelter Dogs (9.48× the country average).
Demographically, the Pet store audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Pet store fan in United Kingdom is more female, around 42.3 years old, with strong Pet Ownership tendencies and a notable affinity for Shelter Dogs.
The key figures that characterise the Pet store profile in United Kingdom.
69.7% are female, 30.3% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 42.3 |
| Estimated audience size | 6,625,151 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Pet store audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.6% |
| China | 5.7% |
Where the Pet store audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~600K | 1.48× | |
| 02 | Scotland | ~800K | 1.28× | |
| 03 | Greater London | ~1M | 1.25× | |
| 04 | Northern Ireland | ~200K | 1.05× | |
| 05 | North West | ~700K | 1.02× | |
| 06 | South West | ~500K | 1.00× | |
| 07 | East Midlands | ~500K | 0.97× | |
| 08 | South East | ~800K | 0.95× | |
| 09 | East of England | ~500K | 0.90× | |
| 10 | North East | ~200K | 0.79× | |
| 11 | Yorkshire and the Humber | ~400K | 0.68× | |
| 12 | West Midlands | ~200K | 0.64× |
The strongest cross-interests of the Pet store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shelter Dogs | Pets & Animals | 9.48× | ||
| 02 | Pomeranian (dog) | Pets & Animals | 7.92× | ||
| 03 | Maltese (dog) | Pets & Animals | 7.59× | ||
| 04 | Dog health | Pets & Animals | 7.54× | ||
| 05 | Poodle | Pets & Animals | 7.12× | ||
| 06 | Dog breeding | Pets & Animals | 6.72× | ||
| 07 | Dog collar | Pets & Animals | 6.61× | ||
| 08 | Persian cat | Pets & Animals | 6.21× | ||
| 09 | Chihuahua (dog) | Pets & Animals | 6.10× | ||
| 10 | Cat play and toys | Pets & Animals | 5.74× | ||
| 11 | Pug | Pets & Animals | 5.73× | ||
| 12 | French Bulldog | Pets & Animals | 5.14× | ||
| 13 | Dog food | Pets & Animals | 4.94× | ||
| 14 | Dog harness | Pets & Animals | 4.79× | ||
| 15 | Cat food | Pets & Animals | 4.75× | ||
| 16 | Dog lovers | Pets & Animals | 4.37× | ||
| 17 | Dog walking | Pets & Animals | 4.10× | ||
| 18 | Pet food | Pets & Animals | 3.65× | ||
| 19 | Animal welfare | Politics & Society | 3.16× | ||
| 20 | Dogs | Pets & Animals | 2.30× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.23× | |
| Design Affinity | PREMIUM | 1.69× | |
| Mindfulness | BALANCE | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Career Orientation | POWER | 0.82× | |
| Patriotism | CONSERVATISM | 0.83× |
Pet store has an estimated audience of 6,625,151 people in United Kingdom, concentrated in Greater London and South East.
69.7% of Pet store fans are female, 30.3% are male, with an average age of 42.3 years.
Pet store fans show strongest brand affinity for Shelter Dogs (9.48×), Dog health (7.54×), and Dog collar (6.61×) over the country average.
Pet store fans in United Kingdom are most concentrated in Greater London (reach ~1M), South East (reach ~800K), and Scotland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Pet store itself, the audience over-indexes on Dog health (7.54×), Dog collar (6.61×), Pomeranian (dog) (7.92×), and Maltese (dog) (7.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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