Charitable organization Audience in United Kingdom
Charitable organization has an estimated audience of 19,671,429 people in United Kingdom. 62.7% are female, 37.3% are male, average age 46.9. Top regions: England, Greater London, North West. Top brand affinities: Matalan, Donation, Charity and causes, Fundraising, Nonprofit organization.
The average Charitable organization fan in United Kingdom is 46.9 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, North West. Top brand affinities include Matalan, Donation, Charity and causes, with strongest over-indexing on Matalan (1.51× the country average). Demographically, the Charitable organization audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Politics & Society · Type: Touchpoint
Demographics of Charitable organization fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 46.9 |
| Estimated audience size | 19,671,429 |
Audience persona
The typical Charitable organization fan in United Kingdom is more female, around 46.9 years old, with strong Community Orientation tendencies and a notable affinity for Matalan.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,860,654 | 0.76× |
| Greater London | 2,877,081 | 1.12× |
| North West | 2,513,066 | 1.2× |
| Scotland | 2,487,436 | 1.4× |
| South East | 2,286,170 | 0.87× |
| East Midlands | 1,821,376 | 1.31× |
| East of England | 1,473,454 | 0.82× |
| South West | 1,191,569 | 0.74× |
| North East | 1,165,182 | 1.52× |
| Yorkshire and the Humber | 1,027,045 | 0.65× |
| Wales | 937,880 | 0.83× |
| West Midlands | 651,815 | 0.77× |
| Northern Ireland | 606,201 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Matalan | 1.51× | Shopping |
| Donation | 2.08× | Business & Career |
| Charity and causes | 1.64× | Business & Career |
| Fundraising | 1.9× | Business & Career |
| Nonprofit organization | 1.53× | Politics & Society |
| Volunteering | 1.51× | Politics & Society |
| Waterstones | 1.5× | Literature |
| Strictly Come Dancing | 1.73× | Sports |
| Travelodge | 1.54× | Travel & Leisure |
| Philanthropy | 1.64× | Arts & Culture |
| Hobbycraft | 1.68× | Home & Garden |
| Grandparent | 1.55× | Kids & Family |
| The Gilded Age | 1.63× | Movies & TV |
| J. D. Williams | 1.95× | Shopping |
| Veterinary medicine | 1.6× | Business & Career |
| national trust | 2.17× | Politics & Society |
| Home decorating ideas | 1.59× | Home & Garden |
| Old age | 1.94× | Politics & Society |
| Pension | 1.55× | Business & Career |
| Caregiver | 1.86× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.17 |
| Family Orientation | CONSERVATISM | 1.16 |
| Price Sensitivity | PREMIUM | 1.16 |
| Convenience Orientation | PREMIUM | 1.13 |
| Indulgence | JOY | 1.05 |
| Healthy Lifestyle | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 13.4% |
| India | 4.2% |
See Charitable organization audiences in other countries
- Charitable organization — Germany
- Charitable organization — United States
- Charitable organization — France
- Charitable organization — Italy
- Charitable organization — Spain
- Charitable organization — Brazil
- Charitable organization — Japan
- Charitable organization — South Korea
- Charitable organization — India
More Politics & Society audiences in United Kingdom
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- Concerts (18,153,370)
- Spas (17,922,851)
- Beauty salons (17,479,554)
- Parties (17,416,547)
Frequently asked questions
How many fans does Charitable organization have in United Kingdom?
Charitable organization has an estimated audience of 19,671,429 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Charitable organization fans?
62.7% of Charitable organization fans are female, 37.3% are male, with an average age of 46.9 years.
Which brands do Charitable organization fans like most?
Charitable organization fans show strongest brand affinity for Matalan (1.51×), Donation (2.08×), and Charity and causes (1.64×) over the country average.
Where do Charitable organization fans live in United Kingdom?
Charitable organization fans in United Kingdom are most concentrated in England (reach 13,860,654), Greater London (reach 2,877,081), and North West (reach 2,513,066). These three regions account for the largest share of the active audience.
What other brands do Charitable organization fans also like?
Beyond Charitable organization itself, the audience over-indexes on Donation (2.08×), Charity and causes (1.64×), Fundraising (1.9×), and Nonprofit organization (1.53×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Charitable organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.