A data profile of the people who buy, follow and care about Charitable organization in United Kingdom — modelled from more than twelve digital signal sources. Charitable organization has an estimated audience of 19,671,429 people in United Kingdom.
The average Charitable organization fan in United Kingdom is 46.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Matalan, Donation, Charity and causes, with strongest over-indexing on Matalan (1.51× the country average).
Demographically, the Charitable organization audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Charitable organization fan in United Kingdom is more female, around 46.9 years old, with strong Community Orientation tendencies and a notable affinity for Matalan.
The key figures that characterise the Charitable organization profile in United Kingdom.
62.7% are female, 37.3% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 46.9 |
| Estimated audience size | 19,671,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Charitable organization audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 13.4% |
| India | 4.2% |
Where the Charitable organization audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~1M | 1.35× | |
| 02 | Scotland | ~2.5M | 1.31× | |
| 03 | East Midlands | ~1.5M | 1.22× | |
| 04 | North West | ~2.5M | 1.15× | |
| 05 | Greater London | ~3M | 1.11× | |
| 06 | Northern Ireland | ~600K | 1.00× | |
| 07 | Wales | ~1M | 0.92× | |
| 08 | South East | ~2.5M | 0.89× | |
| 09 | East of England | ~1.5M | 0.87× | |
| 10 | South West | ~1.5M | 0.84× | |
| 11 | West Midlands | ~700K | 0.83× | |
| 12 | England | ~14M | 0.77× | |
| 13 | Yorkshire and the Humber | ~1M | 0.76× |
The strongest cross-interests of the Charitable organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | national trust | Politics & Society | 2.17× | ||
| 02 | Donation | Business & Career | 2.08× | ||
| 03 | Macmillan Cancer Support | Health | 2.05× | ||
| 04 | J. D. Williams | Shopping | 1.95× | ||
| 05 | Old age | Politics & Society | 1.94× | ||
| 06 | Fundraising | Business & Career | 1.90× | ||
| 07 | Strictly Come Dancing | Sports | 1.73× | ||
| 08 | Hobbycraft | Home & Garden | 1.68× | ||
| 09 | Charity and causes | Business & Career | 1.64× | ||
| 10 | Philanthropy | Arts & Culture | 1.64× | ||
| 11 | The Gilded Age | Movies & TV | 1.63× | ||
| 12 | Veterinary medicine | Business & Career | 1.60× | ||
| 13 | Home decorating ideas | Home & Garden | 1.59× | ||
| 14 | Grandparent | Kids & Family | 1.55× | ||
| 15 | Pension | Business & Career | 1.55× | ||
| 16 | Travelodge | Travel & Leisure | 1.54× | ||
| 17 | Nonprofit organization | Politics & Society | 1.53× | ||
| 18 | Matalan | Shopping | 1.51× | ||
| 19 | Volunteering | Politics & Society | 1.51× | ||
| 20 | Waterstones | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.68× | |
| Pet Ownership | JOY | 1.26× | |
| Family Orientation | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.68× | |
| Risk Appetite | THRILL | 0.75× | |
| Luxury Orientation | PREMIUM | 0.76× |
Charitable organization has an estimated audience of 19,671,429 people in United Kingdom, concentrated in England and Greater London.
62.7% of Charitable organization fans are female, 37.3% are male, with an average age of 46.9 years.
Charitable organization fans show strongest brand affinity for Matalan (1.51×), Donation (2.08×), and Charity and causes (1.64×) over the country average.
Charitable organization fans in United Kingdom are most concentrated in England (reach ~14M), Greater London (reach ~3M), and North West (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Charitable organization itself, the audience over-indexes on Donation (2.08×), Charity and causes (1.64×), Fundraising (1.9×), and Nonprofit organization (1.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Charitable organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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