Rascasse Audience Intelligence

Charitable organization Audience in Germany

A data profile of the people who buy, follow and care about Charitable organization in Germany — modelled from more than twelve digital signal sources. Charitable organization has an estimated audience of 3,698,695 people in Germany.

The average Charitable organization fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Movies, Outdoor recreation, Sports, with strongest over-indexing on Movies (2.12× the country average).

Demographically, the Charitable organization audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Charitable organization fan in Germany is more female, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Movies.

Category: Politics & Society · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charitable organization profile in Germany.

Audience size
3.7M
in Germany
Gender
61.2%
38.8% male
Age
40.9
average years
Country rank
#1634
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charitable organization fans

61.2% are female, 38.8% are male, average age 40.9.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Charitable organization audience in Germany
MetricValue
Female61.2%
Male38.8%
Average age40.9
Estimated audience size3,698,695
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Charitable organization audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Charitable organization audience comes from Germany.

Worldwide audience distribution share by country for Charitable organization
CountryShare
United States21.6%
United Kingdom13.4%
India4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charitable organization audience in Germany is strongest.

Fig. 05

Top regions by affinity

Charitable organization fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.91×
02Bremen~40K1.32×
03Saarland~50K1.17×
04Mecklenburg-Vorpommern~80K1.08×
05Hessen~300K1.01×
06Sachsen-Anhalt~100K1.01×
07Thüringen~90K1.01×
08Brandenburg~100K0.96×
09Hamburg~80K0.94×
10Schleswig-Holstein~100K0.92×
11Rheinland-Pfalz~200K0.89×
12Sachsen~200K0.87×
13Niedersachsen~300K0.79×
14Bayern~500K0.77×
15Baden-Württemberg~400K0.74×
16Nordrhein-Westfalen~600K0.70×
Fig. 06

Affinity by region

Affinity by region — Charitable organization, Germany
0.70×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charitable organization audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charitable organization audience
#·InterestCategoryAffinity×
01Aktion MenschPolitics & Society6.15×
02Master of ArtsBusiness & Career5.85×
03PhilanthropyArts & Culture5.69×
04Konstantin WeckerMusic & Radio4.62×
05Foundation (nonprofit)Business & Career4.22×
06DonationBusiness & Career4.15×
07Nonprofit organizationPolitics & Society3.95×
08Charity and causesBusiness & Career3.60×
09Shelter DogsPets & Animals3.33×
10VIER PFOTENPets & Animals3.29×
11Julia KlöcknerPolitics & Society3.07×
12Der TagesspiegelNews2.85×
13Local newsNews2.48×
14MoviesMovies & TV2.12×
15Outdoor recreationSports2.11×
16SportsSports1.91×
17WikipediaInternet & Social Media1.83×
18Arts and musicArts & Culture1.74×
19TagesschauMovies & TV1.72×
20TikTokInternet & Social Media1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charitable organization audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Charitable organization audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.98×
Healthy LifestyleBALANCE1.71×
MindfulnessBALANCE1.52×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Charitable organization audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
DIY MentalityTHRILL0.92×
Social Media UsageJOY0.98×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Charitable organization have in Germany?

Charitable organization has an estimated audience of 3,698,695 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Charitable organization fans?

61.2% of Charitable organization fans are female, 38.8% are male, with an average age of 40.9 years.

03

Which brands do Charitable organization fans like most?

Charitable organization fans show strongest brand affinity for Movies (2.12×), Outdoor recreation (2.11×), and Sports (1.91×) over the country average.

04

Where do Charitable organization fans live in Germany?

Charitable organization fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Charitable organization fans also like?

Beyond Charitable organization itself, the audience over-indexes on Outdoor recreation (2.11×), Sports (1.91×), Arts and music (1.74×), and Nonprofit organization (3.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Charitable organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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