Master of Arts Audience in Germany
A data profile of the people who buy, follow and care about Master of Arts in Germany — modelled from more than twelve digital signal sources. Master of Arts has an estimated audience of 1,266,212 people in Germany.
The average Master of Arts fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nonprofit organization, Contemporary art, YouTube, with strongest over-indexing on Nonprofit organization (5.36× the country average).
Demographically, the Master of Arts audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Community Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Master of Arts fan in Germany is more female, around 34.8 years old, with strong Community Orientation tendencies and a notable affinity for Nonprofit organization.
At a glance
The key figures that characterise the Master of Arts profile in Germany.
Search interest · 12-month trend
Demographics of Master of Arts fans
59.0% are female, 41.0% are male, average age 34.8.
Gender split
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 34.8 |
| Estimated audience size | 1,266,212 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Master of Arts audience comes from Germany.
| Country | Share |
|---|---|
| United States | 27.5% |
| France | 13.7% |
| Italy | 9.4% |
Geography
Where the Master of Arts audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~70K | 1.17× | |
| 02 | Bayern | ~200K | 1.10× | |
| 03 | Rheinland-Pfalz | ~70K | 1.09× | |
| 04 | Nordrhein-Westfalen | ~300K | 1.05× | |
| 05 | Hessen | ~100K | 1.05× | |
| 06 | Saarland | ~20K | 1.05× | |
| 07 | Niedersachsen | ~100K | 1.04× | |
| 08 | Hamburg | ~30K | 1.03× | |
| 09 | Baden-Württemberg | ~200K | 1.02× | |
| 10 | Bremen | ~10K | 0.98× | |
| 11 | Mecklenburg-Vorpommern | ~20K | 0.96× | |
| 12 | Thüringen | ~30K | 0.95× | |
| 13 | Sachsen | ~60K | 0.94× | |
| 14 | Schleswig-Holstein | ~40K | 0.91× | |
| 15 | Brandenburg | ~40K | 0.90× | |
| 16 | Sachsen-Anhalt | ~30K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Master of Arts audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | K-pop | Music & Radio | 6.43× | ||
| 02 | Charitable organization | Politics & Society | 5.85× | ||
| 03 | Nonprofit organization | Politics & Society | 5.36× | ||
| 04 | Board games | Games | 4.95× | ||
| 05 | Hard rock | Music & Radio | 4.76× | ||
| 06 | Contemporary art | Arts & Culture | 4.68× | ||
| 07 | Drama movies | Movies & TV | 3.90× | ||
| 08 | College | Business & Career | 3.90× | ||
| 09 | Role-playing games | Games | 3.90× | ||
| 10 | Animated movies | Movies & TV | 3.81× | ||
| 11 | Punk rock | Music & Radio | 3.69× | ||
| 12 | Fine art | Business & Career | 3.67× | ||
| 13 | Horror movies | Movies & TV | 3.14× | ||
| 14 | Podcast | Music & Radio | 3.04× | ||
| 15 | Classical music | Music & Radio | 2.88× | ||
| 16 | Painting | Arts & Culture | 2.69× | ||
| 17 | Jazz music | Music & Radio | 2.62× | ||
| 18 | Spotify | Internet & Social Media | 2.60× | ||
| 19 | YouTube | Movies & TV | 2.45× | ||
| 20 | Entrepreneurship | Business & Career | 2.44× |
Personality of the Master of Arts audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 5.85× | |
| Individualism | JOY | 2.44× | |
| Creativity | OPEN | 2.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.99× | |
| Sustainability | BALANCE | 1.41× | |
| Social Media Usage | JOY | 1.71× |
Frequently asked questions
How many fans does Master of Arts have in Germany?
Master of Arts has an estimated audience of 1,266,212 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Master of Arts fans?
59.0% of Master of Arts fans are female, 41.0% are male, with an average age of 34.8 years.
Which brands do Master of Arts fans like most?
Master of Arts fans show strongest brand affinity for Nonprofit organization (5.36×), Contemporary art (4.68×), and YouTube (2.45×) over the country average.
Where do Master of Arts fans live in Germany?
Master of Arts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Master of Arts fans also like?
Beyond Master of Arts itself, the audience over-indexes on Contemporary art (4.68×), YouTube (2.45×), Drama movies (3.9×), and Animated movies (3.81×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Master of Arts audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Master of Arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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