Master of Arts Audience in Germany
Master of Arts has an estimated audience of 861,770 people in Germany. 64.0% are female, 36.0% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Real Time (Italy), Vilafranca del Penedès.
The average Master of Arts fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Real Time (Italy), Vilafranca del Penedès, with strongest over-indexing on Real Time (Italy) (1.67× the country average). Demographically, the Master of Arts audience skews more female with an average age of 37.9, and over-indexes on personality traits such as LGBTQ+ Identity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Master of Arts fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 37.9 |
| Estimated audience size | 861,770 |
Audience persona
The typical Master of Arts fan in Germany is more female, around 37.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Real Time (Italy).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 226,594 | 1.08× |
| Bayern | 162,992 | 1.06× |
| Baden-Württemberg | 136,826 | 1.05× |
| Niedersachsen | 94,920 | 1.02× |
| Hessen | 77,955 | 1.07× |
| Rheinland-Pfalz | 54,690 | 1.14× |
| Berlin | 53,785 | 1.26× |
| Sachsen | 42,268 | 0.9× |
| Schleswig-Holstein | 29,009 | 0.85× |
| Brandenburg | 25,771 | 0.87× |
| Hamburg | 23,373 | 1.08× |
| Thüringen | 21,872 | 0.9× |
| Sachsen-Anhalt | 19,515 | 0.79× |
| Mecklenburg-Vorpommern | 15,949 | 0.87× |
| Saarland | 12,834 | 1.09× |
| Bremen | 7,853 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real Time (Italy) | 1.67× | Movies & TV |
| Vilafranca del Penedès | 1.92× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.18 |
| Creativity | OPEN | 1.17 |
| Social Media Usage | JOY | 1.15 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Sports Activity | POWER | 1.09 |
| Individualism | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| France | 12.1% |
| Italy | 9.0% |
See Master of Arts audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Master of Arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.