Master of Arts Audience in Germany
Master of Arts has an estimated audience of 861,770 people in Germany. 64.0% are female, 36.0% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: College, Board games, K-pop, Lorde, Wix.com.
The average Master of Arts fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include College, Board games, K-pop, with strongest over-indexing on College (1.62× the country average). Demographically, the Master of Arts audience skews more female with an average age of 37.9, and over-indexes on personality traits such as LGBTQ+ Identity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Master of Arts fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 37.9 |
| Estimated audience size | 861,770 |
Audience persona
The typical Master of Arts fan in Germany is more female, around 37.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for College.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 226,594 | 1.08× |
| Bayern | 162,992 | 1.06× |
| Baden-Württemberg | 136,826 | 1.05× |
| Niedersachsen | 94,920 | 1.02× |
| Hessen | 77,955 | 1.07× |
| Rheinland-Pfalz | 54,690 | 1.14× |
| Berlin | 53,785 | 1.26× |
| Sachsen | 42,268 | 0.9× |
| Schleswig-Holstein | 29,009 | 0.85× |
| Brandenburg | 25,771 | 0.87× |
| Hamburg | 23,373 | 1.08× |
| Thüringen | 21,872 | 0.9× |
| Sachsen-Anhalt | 19,515 | 0.79× |
| Mecklenburg-Vorpommern | 15,949 | 0.87× |
| Saarland | 12,834 | 1.09× |
| Bremen | 7,853 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| College | 1.62× | Business & Career |
| Board games | 1.67× | Games |
| K-pop | 1.92× | Music & Radio |
| Lorde | 1.93× | Music & Radio |
| Wix.com | 1.61× | Technology & Electronics |
| Migos | 1.93× | Music & Radio |
| Panic! at the Disco | 1.82× | Music & Radio |
| Deichbrand VIP | 3.09× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.18 |
| Creativity | OPEN | 1.17 |
| Social Media Usage | JOY | 1.15 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Sports Activity | POWER | 1.09 |
| Individualism | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| France | 12.1% |
| Italy | 9.0% |
See Master of Arts audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Master of Arts have in Germany?
Master of Arts has an estimated audience of 861,770 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Master of Arts fans?
64.0% of Master of Arts fans are female, 36.0% are male, with an average age of 37.9 years.
Which brands do Master of Arts fans like most?
Master of Arts fans show strongest brand affinity for College (1.62×), Board games (1.67×), and K-pop (1.92×) over the country average.
Where do Master of Arts fans live in Germany?
Master of Arts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 226,594), Bayern (reach 162,992), and Baden-Württemberg (reach 136,826). These three regions account for the largest share of the active audience.
What other brands do Master of Arts fans also like?
Beyond Master of Arts itself, the audience over-indexes on Board games (1.67×), K-pop (1.92×), Lorde (1.93×), and Wix.com (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Master of Arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.