Hard rock Audience in Germany
Hard rock has an estimated audience of 4,442,866 people in Germany. 44.7% are female, 55.3% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peacemaker, Tagesschau, KISS, Godzilla, Corrosion of Conformity.
The average Hard rock fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peacemaker, Tagesschau, KISS, with strongest over-indexing on Peacemaker (3.18× the country average). Demographically, the Hard rock audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Hard rock fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 39.2 |
| Estimated audience size | 4,442,866 |
Audience persona
The typical Hard rock fan in Germany is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Peacemaker.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 984,084 | 1.01× |
| Bayern | 793,717 | 1.11× |
| Baden-Württemberg | 563,058 | 0.93× |
| Niedersachsen | 390,327 | 0.9× |
| Hessen | 328,980 | 0.97× |
| Berlin | 299,209 | 1.51× |
| Rheinland-Pfalz | 226,414 | 1.02× |
| Sachsen | 205,967 | 0.95× |
| Hamburg | 161,526 | 1.61× |
| Schleswig-Holstein | 126,338 | 0.79× |
| Brandenburg | 114,203 | 0.83× |
| Thüringen | 111,433 | 0.98× |
| Sachsen-Anhalt | 98,770 | 0.86× |
| Mecklenburg-Vorpommern | 65,366 | 0.77× |
| Saarland | 53,865 | 0.99× |
| Bremen | 29,367 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peacemaker | 3.18× | Movies & TV |
| Tagesschau | 1.56× | Movies & TV |
| KISS | 5.11× | Music & Radio |
| Godzilla | 2.31× | Movies & TV |
| Corrosion of Conformity | 7.17× | Music & Radio |
| Wirtz | 1.97× | Music & Radio |
| Acoustic guitar | 2.82× | Music & Radio |
| Livemusic | 1.77× | Music & Radio |
| Stranger Things | 1.7× | Movies & TV |
| Suzi Quatro | 4.31× | Music & Radio |
| AC/DC | 3.67× | Music & Radio |
| Danzig | 4.58× | Music & Radio |
| Scorpions (band) | 3.1× | Music & Radio |
| Musical instrument | 1.7× | Music & Radio |
| Rock and roll | 1.59× | Music & Radio |
| Guitar | 1.94× | Music & Radio |
| Unheilig | 3.19× | Music & Radio |
| Electric guitar | 2.24× | Music & Radio |
| Master of Arts | 4.76× | Business & Career |
| Scooby-Doo | 2.41× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.28 |
| Pet Ownership | JOY | 1.13 |
| Extroversion | THRILL | 1.08 |
| Tradition | CONSERVATISM | 1.08 |
| Indulgence | JOY | 1.04 |
| DIY Mentality | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| Italy | 6.4% |
| United Kingdom | 5.7% |
See Hard rock audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Hard rock have in Germany?
Hard rock has an estimated audience of 4,442,866 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hard rock fans?
44.7% of Hard rock fans are female, 55.3% are male, with an average age of 39.2 years.
Which brands do Hard rock fans like most?
Hard rock fans show strongest brand affinity for Peacemaker (3.18×), Tagesschau (1.56×), and KISS (5.11×) over the country average.
Where do Hard rock fans live in Germany?
Hard rock fans in Germany are most concentrated in Nordrhein-Westfalen (reach 984,084), Bayern (reach 793,717), and Baden-Württemberg (reach 563,058). These three regions account for the largest share of the active audience.
What other brands do Hard rock fans also like?
Beyond Hard rock itself, the audience over-indexes on Tagesschau (1.56×), KISS (5.11×), Godzilla (2.31×), and Corrosion of Conformity (7.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hard rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.