A data profile of the people who buy, follow and care about Hard rock in Brazil — modelled from more than twelve digital signal sources. Hard rock has an estimated audience of 3,505,544 people in Brazil.
The average Hard rock fan in Brazil is 36.3 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Paraná, Santa Catarina.
Top brand affinities include Mounjaro, Live, YouTube Music, with strongest over-indexing on Mounjaro (1.94× the country average).
Demographically, the Hard rock audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Hard rock fan in Brazil is balanced, around 36.3 years old, with strong Community Orientation tendencies and a notable affinity for Mounjaro.
The key figures that characterise the Hard rock profile in Brazil.
50.3% are female, 49.7% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 36.3 |
| Estimated audience size | 3,505,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Hard rock audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 30.8% |
| Italy | 6.4% |
| United Kingdom | 5.7% |
Where the Hard rock audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~700K | 3.30× | |
| 02 | Santa Catarina | ~500K | 3.23× | |
| 03 | Rio Grande do Sul | ~500K | 2.45× | |
| 04 | São Paulo | ~1.5M | 1.68× | |
| 05 | Mato Grosso do Sul | ~50K | 1.05× | |
| 06 | Federal District | ~60K | 1.01× | |
| 07 | Roraima | ~9K | 0.92× | |
| 08 | Ceará | ~100K | 0.91× | |
| 09 | Amapá | ~10K | 0.91× | |
| 10 | Acre | ~10K | 0.91× | |
| 11 | Rondônia | ~20K | 0.86× | |
| 12 | Minas Gerais | ~300K | 0.83× | |
| 13 | Espírito Santo | ~60K | 0.83× | |
| 14 | Goiás | ~100K | 0.82× | |
| 15 | Mato Grosso | ~50K | 0.82× | |
| 16 | Sergipe | ~30K | 0.80× | |
| 17 | Tocantins | ~20K | 0.80× | |
| 18 | Rio de Janeiro | ~300K | 0.78× | |
| 19 | Amazonas | ~50K | 0.78× | |
| 20 | Paraíba | ~50K | 0.77× | |
| 21 | Rio Grande do Norte | ~50K | 0.77× | |
| 22 | Alagoas | ~40K | 0.77× | |
| 23 | Piauí | ~40K | 0.76× | |
| 24 | Pará | ~80K | 0.68× | |
| 25 | Pernambuco | ~100K | 0.66× | |
| 26 | Maranhão | ~60K | 0.66× | |
| 27 | Bahia | ~100K | 0.57× |
The strongest cross-interests of the Hard rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HBO (Asia) | Movies & TV | 4.85× | ||
| 02 | Axl Rose | Music & Radio | 4.79× | ||
| 03 | Bon Jovi | Music & Radio | 4.60× | ||
| 04 | Slash (musician) | Music & Radio | 4.35× | ||
| 05 | AC/DC | Music & Radio | 4.22× | ||
| 06 | Point Blank | Music & Radio | 3.69× | ||
| 07 | Classic rock | Music & Radio | 3.56× | ||
| 08 | Guns N' Roses | Music & Radio | 3.52× | ||
| 09 | P.O.D. | Music & Radio | 3.51× | ||
| 10 | Live | Music & Radio | 2.76× | ||
| 11 | Diesel | Music & Radio | 2.72× | ||
| 12 | YouTube Music | Internet & Social Media | 2.59× | ||
| 13 | Projection screen | Technology & Electronics | 2.59× | ||
| 14 | Stitch! | Movies & TV | 2.45× | ||
| 15 | Freddie Mercury | Music & Radio | 2.45× | ||
| 16 | Instrumental | Music & Radio | 1.98× | ||
| 17 | Mounjaro | Health | 1.94× | ||
| 18 | Michael Jackson | Music & Radio | 1.67× | ||
| 19 | Heavy metal music | Music & Radio | 1.60× | ||
| 20 | Communist Party of China | Politics & Society | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Patriotism | CONSERVATISM | 1.40× | |
| Need for Security | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.88× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Sustainability | BALANCE | 0.93× |
Hard rock has an estimated audience of 3,505,544 people in Brazil, concentrated in São Paulo and Paraná.
50.3% of Hard rock fans are female, 49.7% are male, with an average age of 36.3 years.
Hard rock fans show strongest brand affinity for Mounjaro (1.94×), Live (2.76×), and YouTube Music (2.59×) over the country average.
Hard rock fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Paraná (reach ~700K), and Santa Catarina (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hard rock itself, the audience over-indexes on Live (2.76×), YouTube Music (2.59×), Stitch! (2.45×), and Axl Rose (4.79×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Hard rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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