A data profile of the people who buy, follow and care about Hard rock in Spain — modelled from more than twelve digital signal sources. Hard rock has an estimated audience of 2,833,999 people in Spain.
The average Hard rock fan in Spain is 41.6 years old, more male, and lives primarily in Canary Islands.
The audience is concentrated in Canary Islands, Catalonia, Andalusia.
Top brand affinities include Rock music, Athlete, Computers, with strongest over-indexing on Rock music (1.96× the country average).
Demographically, the Hard rock audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Hard rock fan in Spain is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Rock music.
The key figures that characterise the Hard rock profile in Spain.
43.9% are female, 56.1% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 41.6 |
| Estimated audience size | 2,833,999 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 22% |
of the worldwide Hard rock audience comes from Spain.
| Country | Share |
|---|---|
| United States | 30.8% |
| Italy | 6.4% |
| United Kingdom | 5.7% |
Where the Hard rock audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~700K | 4.81× | |
| 02 | Balearic Islands | ~200K | 2.66× | |
| 03 | Catalonia | ~600K | 1.15× | |
| 04 | Community of Madrid | ~500K | 0.97× | |
| 05 | Andalusia | ~500K | 0.95× | |
| 06 | Comunidad Valenciana | ~300K | 0.88× | |
| 07 | La Rioja | ~20K | 0.86× | |
| 08 | Cantabria | ~30K | 0.78× | |
| 09 | Navarre | ~30K | 0.76× | |
| 10 | Extremadura | ~40K | 0.73× | |
| 11 | Galicia | ~100K | 0.72× | |
| 12 | Principality of Asturias | ~50K | 0.72× | |
| 13 | Region of Murcia | ~70K | 0.70× | |
| 14 | Aragon | ~50K | 0.70× | |
| 15 | Castilla-La Mancha | ~80K | 0.67× | |
| 16 | Basque Autonomous Country | ~70K | 0.67× | |
| 17 | Castile and León | ~80K | 0.61× |
The strongest cross-interests of the Hard rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KISS | Music & Radio | 4.23× | ||
| 02 | José Ortega Cano | Sports | 3.83× | ||
| 03 | Thomann | Shopping | 2.55× | ||
| 04 | Forex signals | Business & Career | 2.49× | ||
| 05 | Beetlejuice | Movies & TV | 2.47× | ||
| 06 | Instrumental | Music & Radio | 2.34× | ||
| 07 | Creative Commons | Technology & Electronics | 2.25× | ||
| 08 | Demi Moore | Movies & TV | 2.00× | ||
| 09 | El Mundo (Colombia) | News | 1.98× | ||
| 10 | Rock music | Music & Radio | 1.96× | ||
| 11 | Self-confidence | Health | 1.93× | ||
| 12 | Athlete | Music & Radio | 1.91× | ||
| 13 | Cat play and toys | Pets & Animals | 1.70× | ||
| 14 | Amplifier | Technology & Electronics | 1.64× | ||
| 15 | Robert Redford | Movies & TV | 1.62× | ||
| 16 | Cajamar | Business & Career | 1.57× | ||
| 17 | Cover version | Music & Radio | 1.55× | ||
| 18 | Livemusic | Music & Radio | 1.54× | ||
| 19 | Moodle | Technology & Electronics | 1.52× | ||
| 20 | Computers | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.28× | |
| Community Orientation | OPEN | 1.24× | |
| Need for Security | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.93× | |
| DIY Mentality | THRILL | 0.94× | |
| Price Sensitivity | PREMIUM | 0.97× |
Hard rock has an estimated audience of 2,833,999 people in Spain, concentrated in Canary Islands and Catalonia.
43.9% of Hard rock fans are female, 56.1% are male, with an average age of 41.6 years.
Hard rock fans show strongest brand affinity for Rock music (1.96×), Athlete (1.91×), and Computers (1.5×) over the country average.
Hard rock fans in Spain are most concentrated in Canary Islands (reach ~700K), Catalonia (reach ~600K), and Andalusia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hard rock itself, the audience over-indexes on Athlete (1.91×), Computers (1.5×), El Mundo (Colombia) (1.98×), and Instrumental (2.34×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hard rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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