Athlete Audience in Spain
Athlete has an estimated audience of 28,646,870 people in Spain. 50.6% are female, 49.4% are male, average age 44.1. Top brand affinities: Bryan Adams, Kurt Cobain, Muse (band), Bonnie Tyler, Radiohead.
Top brand affinities include Bryan Adams, Kurt Cobain, Muse (band), with strongest over-indexing on Bryan Adams (37.62× the country average). Demographically, the Athlete audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Tradition, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Athlete fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 44.1 |
| Estimated audience size | 28,646,870 |
Audience persona
The typical Athlete fan in Spain is balanced, around 44.1 years old, with strong Tradition tendencies and a notable affinity for Bryan Adams.
Top brand affinities of Athlete fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bryan Adams | 37.62× | Music & Radio |
| Kurt Cobain | 25.86× | Music & Radio |
| Muse (band) | 27.67× | Music & Radio |
| Bonnie Tyler | 14.12× | Music & Radio |
| Radiohead | 14.41× | Music & Radio |
| The Hives | 23.48× | Music & Radio |
| System of a Down | 17.1× | Music & Radio |
| Liam Gallagher | 16.04× | Music & Radio |
| Scorpions (band) | 9.65× | Music & Radio |
| Pantera | 11.62× | Music & Radio |
| Megadeth | 13.49× | Music & Radio |
| Hooters | 18.02× | Food & Beverages |
| Wacken Open Air | 20× | Music & Radio |
| Phil Collins | 6.04× | Music & Radio |
| Gorillaz | 10.08× | Music & Radio |
| Linkin Park | 7.86× | Music & Radio |
| Joy Division | 18.65× | Music & Radio |
| Depeche Mode | 9.4× | Music & Radio |
| Stromae | 14.3× | Music & Radio |
| Robbie Williams | 5.85× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.72 |
| Urban Lifestyle | OPEN | 1.36 |
| Spirituality | BALANCE | 1.29 |
| Travelling | THRILL | 1.28 |
| Early Adopter Mentality | POWER | 1.24 |
| Extroversion | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 51.4% |
| United States | 26.5% |
| Brazil | 5.9% |
See Athlete audiences in other countries
More Pop audiences in Spain
- Julio Iglesias (8,666,817)
- Rosalia (3,788,397)
- Taylor Swift (3,065,448)
- Shakira (2,676,853)
- Alejandro Sanz (2,508,185)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Athlete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.