A data profile of the people who buy, follow and care about Computers in Spain — modelled from more than twelve digital signal sources. Computers has an estimated audience of 17,614,623 people in Spain.
Computers has an estimated audience of 17,614,623 people in Spain. 52.0% are female, 48.0% are male, average age 43.9. Top brand affinities: YouTube, Harry Potter, Superman, Animated movies, Innovation.
Top brand affinities include YouTube, Harry Potter, Superman, with strongest over-indexing on YouTube (1.57× the country average).
Demographically, the Computers audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Computers fan in Spain is balanced, around 43.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for YouTube.
The key figures that characterise the Computers profile in Spain.
52.0% are female, 48.0% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 43.9 |
| Estimated audience size | 17,614,623 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Computers audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
The strongest cross-interests of the Computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Harry Potter | Movies & TV | 1.92× | ||
| 02 | Superman | Movies & TV | 1.92× | ||
| 03 | Animated movies | Movies & TV | 1.92× | ||
| 04 | Innovation | Business & Career | 1.92× | ||
| 05 | Anime movies | Movies & TV | 1.92× | ||
| 06 | Podcast | Music & Radio | 1.92× | ||
| 07 | Batman | Movies & TV | 1.92× | ||
| 08 | Card games | Games | 1.92× | ||
| 09 | Role-playing games | Games | 1.92× | ||
| 10 | Disneyland | Travel & Leisure | 1.92× | ||
| 11 | Anne Hathaway | Movies & TV | 1.92× | ||
| 12 | Internet & Social Media | 1.92× | |||
| 13 | Action games | Games | 1.92× | ||
| 14 | Fantasy movies | Movies & TV | 1.86× | ||
| 15 | Art museum | Arts & Culture | 1.82× | ||
| 16 | Uniqlo | Shopping | 1.79× | ||
| 17 | Action movies | Movies & TV | 1.77× | ||
| 18 | Google Drive | Technology & Electronics | 1.62× | ||
| 19 | YouTube | Movies & TV | 1.57× | ||
| 20 | Badoo | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.51× | |
| Individualism | JOY | 1.35× | |
| Need for Security | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Mindfulness | BALANCE | 0.89× | |
| Quality Awareness | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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