Computers Audience in Spain
Computers has an estimated audience of 17,614,623 people in Spain. 52.0% are female, 48.0% are male, average age 43.9. Top brand affinities: Singer-songwriter, Sports nutrition, MSN, Iberia (airline), Harry Potter.
Top brand affinities include Singer-songwriter, Sports nutrition, MSN, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Computers audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Computers fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 43.9 |
| Estimated audience size | 17,614,623 |
Audience persona
The typical Computers fan in Spain is balanced, around 43.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| MSN | 3.04× | News |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Harry Potter | 1.92× | Movies & TV |
| Oncology | 5.64× | Health |
| 1.68× | Internet & Social Media | |
| Movistar | 1.94× | Technology & Electronics |
| CAC 40 | 2.2× | Business & Career |
| Superman | 1.92× | Movies & TV |
| Do it yourself (DIY) | 1.67× | Home & Garden |
| Stradivarius | 1.86× | Shopping |
| Aldi | 1.61× | Shopping |
| Conforama | 2.27× | Home & Garden |
| Julio Iglesias | 1.65× | Music & Radio |
| Orange | 2.07× | Technology & Electronics |
| Mapfre | 1.89× | Business & Career |
| Anime movies | 1.92× | Movies & TV |
| TripAdvisor | 1.87× | Travel & Leisure |
| Animated movies | 1.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.38 |
| Social Media Usage | JOY | 1.23 |
| DIY Mentality | THRILL | 1.16 |
| Need for Security | CONSERVATISM | 1.13 |
| LGBTQ+ Identity | OPEN | 0.94 |
| Family Orientation | CONSERVATISM | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
See Computers audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.