A data profile of the people who buy, follow and care about Disneyland in Spain — modelled from more than twelve digital signal sources. Disneyland has an estimated audience of 3,198,198 people in Spain.
The average Disneyland fan in Spain is 39.1 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Harry Potter, Computers, Food and drink, with strongest over-indexing on Harry Potter (3.04× the country average).
Demographically, the Disneyland audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Disneyland fan in Spain is more female, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Disneyland profile in Spain.
65.8% are female, 34.2% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 39.1 |
| Estimated audience size | 3,198,198 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 15% |
of the worldwide Disneyland audience comes from Spain.
| Country | Share |
|---|---|
| United States | 30.3% |
| Japan | 18.0% |
| China | 7.9% |
Where the Disneyland audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~100K | 1.29× | |
| 02 | Andalusia | ~800K | 1.26× | |
| 03 | Catalonia | ~700K | 1.26× | |
| 04 | Comunidad Valenciana | ~400K | 1.11× | |
| 05 | Community of Madrid | ~600K | 1.07× | |
| 06 | Castilla-La Mancha | ~100K | 1.04× | |
| 07 | La Rioja | ~20K | 1.04× | |
| 08 | Canary Islands | ~200K | 1.02× | |
| 09 | Balearic Islands | ~90K | 1.00× | |
| 10 | Aragon | ~80K | 0.98× | |
| 11 | Basque Autonomous Country | ~100K | 0.94× | |
| 12 | Cantabria | ~40K | 0.89× | |
| 13 | Extremadura | ~60K | 0.88× | |
| 14 | Navarre | ~30K | 0.86× | |
| 15 | Galicia | ~100K | 0.85× | |
| 16 | Castile and León | ~100K | 0.83× | |
| 17 | Principality of Asturias | ~60K | 0.83× |
The strongest cross-interests of the Disneyland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Disneyland Paris | Travel & Leisure | 3.52× | ||
| 02 | Harry Potter | Movies & TV | 3.04× | ||
| 03 | Self-love | Health | 2.55× | ||
| 04 | Natural skin care | Beauty & Wellness | 2.53× | ||
| 05 | Stranger Things | Movies & TV | 2.49× | ||
| 06 | Anti-aging cream | Beauty & Wellness | 2.29× | ||
| 07 | Local food | Food & Beverages | 2.19× | ||
| 08 | Self-awareness | Health | 2.17× | ||
| 09 | Maquillaje Profesional | Beauty & Wellness | 2.10× | ||
| 10 | Superman | Movies & TV | 2.03× | ||
| 11 | Computers | Technology & Electronics | 1.92× | ||
| 12 | TikTok | Internet & Social Media | 1.92× | ||
| 13 | Handicraft | Home & Garden | 1.83× | ||
| 14 | Primark | Shopping | 1.73× | ||
| 15 | Crafts | Home & Garden | 1.71× | ||
| 16 | Home improvement | Home & Garden | 1.70× | ||
| 17 | Movies | Movies & TV | 1.66× | ||
| 18 | YouTube | Movies & TV | 1.59× | ||
| 19 | Food and drink | Food & Beverages | 1.54× | ||
| 20 | Personal care | Health | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.67× | |
| Extroversion | THRILL | 1.62× | |
| Creativity | OPEN | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Community Orientation | OPEN | 0.72× |
Disneyland has an estimated audience of 3,198,198 people in Spain, concentrated in Andalusia and Catalonia.
65.8% of Disneyland fans are female, 34.2% are male, with an average age of 39.1 years.
Disneyland fans show strongest brand affinity for Harry Potter (3.04×), Computers (1.92×), and Food and drink (1.54×) over the country average.
Disneyland fans in Spain are most concentrated in Andalusia (reach ~800K), Catalonia (reach ~700K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Disneyland itself, the audience over-indexes on Computers (1.92×), Food and drink (1.54×), Movies (1.66×), and TikTok (1.92×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Disneyland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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