A data profile of the people who buy, follow and care about Plaza Mayor, Madrid in Spain — modelled from more than twelve digital signal sources. Plaza Mayor, Madrid has an estimated audience of 1,026,495 people in Spain.
Plaza Mayor, Madrid has an estimated audience of 1,026,495 people in Spain. 59.8% are female, 40.2% are male, average age 42.8. Top brand affinities: Getafe CF, Nonprofit organization, ALSA (bus company), Innovation, Domino's Pizza.
Top brand affinities include Getafe CF, Nonprofit organization, ALSA (bus company), with strongest over-indexing on Getafe CF (3.17× the country average).
Demographically, the Plaza Mayor, Madrid audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Plaza Mayor, Madrid fan in Spain is more female, around 42.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Getafe CF.
The key figures that characterise the Plaza Mayor, Madrid profile in Spain.
59.8% are female, 40.2% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 42.8 |
| Estimated audience size | 1,026,495 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 20% | |
| 30-39 | 27% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide Plaza Mayor, Madrid audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 78.0% |
| Mexico | 5.6% |
| United States | 2.9% |
The strongest cross-interests of the Plaza Mayor, Madrid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CD Leganés | Sports | 3.37× | ||
| 02 | Getafe CF | Sports | 3.17× | ||
| 03 | Low-cost carrier | Travel & Leisure | 2.79× | ||
| 04 | Pizza Hut | Food & Beverages | 2.70× | ||
| 05 | Iberia Express | Travel & Leisure | 2.54× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 2.39× | ||
| 07 | Deportivo Alavés | Sports | 1.96× | ||
| 08 | First class travel | Travel & Leisure | 1.93× | ||
| 09 | Public transport | Cars & Mobility | 1.91× | ||
| 10 | Street food | Food & Beverages | 1.86× | ||
| 11 | Virtual reality | Technology & Electronics | 1.84× | ||
| 12 | Employment website | Business & Career | 1.82× | ||
| 13 | Anne Hathaway | Movies & TV | 1.77× | ||
| 14 | Nonprofit organization | Politics & Society | 1.72× | ||
| 15 | ALSA (bus company) | Cars & Mobility | 1.72× | ||
| 16 | Domino's Pizza | Food & Beverages | 1.60× | ||
| 17 | Sustainable energy | Home & Garden | 1.58× | ||
| 18 | Innovation | Business & Career | 1.57× | ||
| 19 | Subscription business model | Shopping | 1.55× | ||
| 20 | Rail transport | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.87× | |
| Urban Lifestyle | OPEN | 1.83× | |
| Patriotism | CONSERVATISM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| Mindfulness | BALANCE | 0.78× | |
| Extroversion | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Plaza Mayor, Madrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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