A data profile of the people who buy, follow and care about Virtual reality in Spain — modelled from more than twelve digital signal sources. Virtual reality has an estimated audience of 2,628,791 people in Spain.
The average Virtual reality fan in Spain is 38.9 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include BBVA, Wikipedia, Mixed reality, with strongest over-indexing on BBVA (2.16× the country average).
Demographically, the Virtual reality audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Virtual reality fan in Spain is more male, around 38.9 years old, with strong Community Orientation tendencies and a notable affinity for BBVA.
The key figures that characterise the Virtual reality profile in Spain.
41.1% are female, 58.9% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 38.9 |
| Estimated audience size | 2,628,791 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Virtual reality audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 6.2% |
| Brazil | 5.7% |
Where the Virtual reality audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~700K | 1.43× | |
| 02 | Community of Madrid | ~500K | 1.20× | |
| 03 | La Rioja | ~20K | 1.15× | |
| 04 | Comunidad Valenciana | ~300K | 1.06× | |
| 05 | Balearic Islands | ~80K | 1.06× | |
| 06 | Cantabria | ~30K | 1.02× | |
| 07 | Navarre | ~30K | 1.01× | |
| 08 | Extremadura | ~60K | 0.99× | |
| 09 | Canary Islands | ~100K | 0.97× | |
| 10 | Principality of Asturias | ~60K | 0.97× | |
| 11 | Region of Murcia | ~90K | 0.96× | |
| 12 | Aragon | ~70K | 0.96× | |
| 13 | Castile and León | ~100K | 0.94× | |
| 14 | Castilla-La Mancha | ~100K | 0.94× | |
| 15 | Basque Autonomous Country | ~90K | 0.93× | |
| 16 | Galicia | ~100K | 0.90× | |
| 17 | Andalusia | ~500K | 0.89× |
The strongest cross-interests of the Virtual reality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mixed reality | Technology & Electronics | 16.19× | ||
| 02 | Erlang (programming language) | Technology & Electronics | 8.28× | ||
| 03 | Creative Commons | Technology & Electronics | 5.09× | ||
| 04 | Caprabo | Food & Beverages | 4.92× | ||
| 05 | Wikipedia | Internet & Social Media | 4.63× | ||
| 06 | Emerging technologies | Technology & Electronics | 4.07× | ||
| 07 | Computer network | Technology & Electronics | 3.74× | ||
| 08 | Loterías y Apuestas del Estado | Games | 3.01× | ||
| 09 | Mobile phones | Technology & Electronics | 2.59× | ||
| 10 | IBEX 35 | Business & Career | 2.50× | ||
| 11 | Basketball | Sports | 2.25× | ||
| 12 | BBVA | Business & Career | 2.16× | ||
| 13 | Televisions | Technology & Electronics | 2.15× | ||
| 14 | Woman | Kids & Family | 2.12× | ||
| 15 | Shoes | Fashion & Accessoires | 2.04× | ||
| 16 | Europe | Travel & Leisure | 1.98× | ||
| 17 | Computers | Technology & Electronics | 1.91× | ||
| 18 | Pets | Pets & Animals | 1.90× | ||
| 19 | Business | Business & Career | 1.87× | ||
| 20 | Games | Games | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.59× | |
| Patriotism | CONSERVATISM | 2.48× | |
| Need for Security | CONSERVATISM | 2.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.13× | |
| Design Affinity | PREMIUM | 1.17× | |
| Risk Appetite | THRILL | 1.18× |
Virtual reality has an estimated audience of 2,628,791 people in Spain, concentrated in Catalonia and Community of Madrid.
41.1% of Virtual reality fans are female, 58.9% are male, with an average age of 38.9 years.
Virtual reality fans show strongest brand affinity for BBVA (2.16×), Wikipedia (4.63×), and Mixed reality (16.19×) over the country average.
Virtual reality fans in Spain are most concentrated in Catalonia (reach ~700K), Community of Madrid (reach ~500K), and Andalusia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Virtual reality itself, the audience over-indexes on Wikipedia (4.63×), Mixed reality (16.19×), Mobile phones (2.59×), and Creative Commons (5.09×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Virtual reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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