Woman Audience in Spain
Woman has an estimated audience of 14,463,310 people in Spain. 72.0% are female, 28.0% are male, average age 45.6. Top brand affinities: Singer-songwriter, Sports nutrition, Aldi, Julio Iglesias, Stradivarius.
Top brand affinities include Singer-songwriter, Sports nutrition, Aldi, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Woman audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Family Orientation, Creativity.
Category: Kids & Family · Type: Topic
Demographics of Woman fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 45.6 |
| Estimated audience size | 14,463,310 |
Audience persona
The typical Woman fan in Spain is more female, around 45.6 years old, with strong Family Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Aldi | 2.85× | Shopping |
| Julio Iglesias | 2.67× | Music & Radio |
| Stradivarius | 2.51× | Shopping |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.16× | Technology & Electronics |
| Oncology | 5.64× | Health |
| CAC 40 | 2.51× | Business & Career |
| TripAdvisor | 2.62× | Travel & Leisure |
| Girona | 2.96× | Sports |
| 1.71× | Internet & Social Media | |
| MSN | 2.13× | News |
| Catering | 4.25× | Food & Beverages |
| Mapfre | 2.18× | Business & Career |
| IKEA | 1.6× | Home & Garden |
| Orange | 2.33× | Technology & Electronics |
| H&M | 1.74× | Shopping |
| United Nations | 4.37× | Politics & Society |
| Logitravel | 2.93× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.22 |
| Creativity | OPEN | 1.15 |
| Price Sensitivity | PREMIUM | 1.14 |
| DIY Mentality | THRILL | 1.1 |
| Design Affinity | PREMIUM | 1.09 |
| Pet Ownership | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
See Woman audiences in other countries
More Kids & Family audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.