Rascasse Audience Intelligence

Woman Audience in France

A data profile of the people who buy, follow and care about Woman in France — modelled from more than twelve digital signal sources. Woman has an estimated audience of 13,372,390 people in France.

Woman has an estimated audience of 13,372,390 people in France. 70.2% are female, 29.8% are male, average age 43.4. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Kitchen garden, Sex and the City.

Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (290.59× the country average).

Demographically, the Woman audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Mindfulness, Patriotism.

The typical Woman fan in France is more female, around 43.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Woman profile in France.

Audience size
13.4M
in France
Gender
70.2%
29.8% male
Age
43.4
average years
Country rank
#120
Topic in France
Fig. 01

Search interest · 12-month trend

+104%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Woman fans

70.2% are female, 29.8% are male, average age 43.4.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Woman audience in France
MetricValue
Female70.2%
Male29.8%
Average age43.4
Estimated audience size13,372,390
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Woman audience in France
Age bracketShare%
16-1911%
20-2917%
30-3919%
40-4921%
50+31%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Woman audience comes from France.

Worldwide audience distribution share by country for Woman
CountryShare
United States27.0%
Italy6.6%
Brazil5.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Woman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Woman audience
#·InterestCategoryAffinity×
01Love & SexKids & Family290.59×
02SelfridgesShopping263.21×
03Christmas GiftKids & Family41.26×
04Christmas treeKids & Family29.47×
05SexologyKids & Family23.58×
06Breast Cancer awarenessHealth16.50×
07Girl powerPolitics & Society15.52×
08Kitchen gardenHome & Garden13.33×
09HormoneHealth11.30×
10Zoom lensTechnology & Electronics10.89×
11DentistryBusiness & Career10.64×
12Broadcasting of sports eventsMovies & TV9.94×
13Sex and the CityMovies & TV9.49×
14Sustainable productsPolitics & Society9.44×
15Online bankingBusiness & Career3.49×
16BlaBlaCarCars & Mobility2.57×
17KitchenHome & Garden1.91×
18InnovationBusiness & Career1.85×
19EBayShopping1.69×
20HappinessHealth1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Woman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Woman audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.19×
PatriotismCONSERVATISM2.32×
ExtroversionTHRILL1.43×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Woman audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
Risk AppetiteTHRILL0.90×
DIY MentalityTHRILL0.94×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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