Woman Audience in France
Woman has an estimated audience of 13,372,390 people in France. 70.2% are female, 29.8% are male, average age 43.4. Top brand affinities: Sex and the City, Google News, Kitchen garden, Crédit Mutuel, Happiness.
Top brand affinities include Sex and the City, Google News, Kitchen garden, with strongest over-indexing on Sex and the City (12.8× the country average). Demographically, the Woman audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Mindfulness.
Category: Kids & Family · Type: Topic
Demographics of Woman fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 43.4 |
| Estimated audience size | 13,372,390 |
Audience persona
The typical Woman fan in France is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Sex and the City.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sex and the City | 12.8× | Movies & TV |
| Google News | 2.38× | News |
| Kitchen garden | 5.29× | Home & Garden |
| Crédit Mutuel | 2.33× | Business & Career |
| Happiness | 2.04× | Health |
| Skirt | 2.8× | Fashion & Accessoires |
| Orange | 1.94× | Technology & Electronics |
| Google Photos | 4.2× | Technology & Electronics |
| Hairstyle | 2.1× | Beauty & Wellness |
| Stradivarius | 3.2× | Shopping |
| Real property | 1.96× | Home & Garden |
| Conforama | 1.84× | Home & Garden |
| Voici | 2.24× | News |
| Free Mobile | 2.08× | Technology & Electronics |
| MSN | 1.82× | News |
| Spas | 1.68× | Beauty & Wellness |
| Anthropology | 2.15× | Business & Career |
| Hormone | 5.14× | Health |
| Electronic funds transfer | 2.1× | Business & Career |
| Ticketmaster | 1.9× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.88 |
| Mindfulness | BALANCE | 1.48 |
| Extroversion | THRILL | 1.44 |
| Design Affinity | PREMIUM | 1.28 |
| Price Sensitivity | PREMIUM | 1.2 |
| Early Adopter Mentality | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
See Woman audiences in other countries
More Kids & Family audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.