A data profile of the people who buy, follow and care about Woman in United Kingdom — modelled from more than twelve digital signal sources. Woman has an estimated audience of 20,240,312 people in United Kingdom.
The average Woman fan in United Kingdom is 44.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Volunteering, Hobby, Philanthropy, with strongest over-indexing on Volunteering (1.98× the country average).
Demographically, the Woman audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Woman fan in United Kingdom is more female, around 44.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Woman profile in United Kingdom.
74.3% are female, 25.7% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 44.9 |
| Estimated audience size | 20,240,312 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Woman audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
Where the Woman audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~1M | 1.39× | |
| 02 | West Midlands | ~1M | 1.37× | |
| 03 | Yorkshire and the Humber | ~2M | 1.33× | |
| 04 | Wales | ~1.5M | 1.14× | |
| 05 | Northern Ireland | ~700K | 1.10× | |
| 06 | East of England | ~2M | 1.01× | |
| 07 | Scotland | ~1.5M | 0.90× | |
| 08 | England | ~15M | 0.86× | |
| 09 | South East | ~2M | 0.82× | |
| 10 | South West | ~1.5M | 0.79× | |
| 11 | East Midlands | ~1M | 0.78× | |
| 12 | North West | ~1M | 0.54× |
The strongest cross-interests of the Woman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 2.29× | ||
| 02 | Adoption | Kids & Family | 2.21× | ||
| 03 | Philanthropy | Arts & Culture | 2.19× | ||
| 04 | Hypermarket | Shopping | 2.14× | ||
| 05 | Britney Spears | Music & Radio | 2.04× | ||
| 06 | Volunteering | Politics & Society | 1.98× | ||
| 07 | Microwave oven | Home & Garden | 1.87× | ||
| 08 | Cider | Food & Beverages | 1.81× | ||
| 09 | Wikipedia | Internet & Social Media | 1.77× | ||
| 10 | Mother's Day | Kids & Family | 1.77× | ||
| 11 | Pharmacy | Business & Career | 1.72× | ||
| 12 | Confectionery | Food & Beverages | 1.71× | ||
| 13 | Zoo | Kids & Family | 1.70× | ||
| 14 | Hobby | Home & Garden | 1.58× | ||
| 15 | Breaking news | Movies & TV | 1.57× | ||
| 16 | Refrigerator | Home & Garden | 1.57× | ||
| 17 | EBay | Shopping | 1.52× | ||
| 18 | Local news | News | 1.52× | ||
| 19 | Tradition | Politics & Society | 1.51× | ||
| 20 | Lego | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.38× | |
| Individualism | JOY | 1.22× | |
| Extroversion | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Risk Appetite | THRILL | 0.86× | |
| Early Adopter Mentality | POWER | 0.90× |
Woman has an estimated audience of 20,240,312 people in United Kingdom, concentrated in England and South East.
74.3% of Woman fans are female, 25.7% are male, with an average age of 44.9 years.
Woman fans show strongest brand affinity for Volunteering (1.98×), Hobby (1.58×), and Philanthropy (2.19×) over the country average.
Woman fans in United Kingdom are most concentrated in England (reach ~15M), South East (reach ~2M), and Yorkshire and the Humber (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Woman itself, the audience over-indexes on Hobby (1.58×), Philanthropy (2.19×), EBay (1.52×), and Breaking news (1.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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