Woman Audience in United Kingdom
Woman has an estimated audience of 20,240,312 people in United Kingdom. 74.3% are female, 25.7% are male, average age 44.9. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Weddings, Hobby, Purchase discount, Aldi, TUI.
The average Woman fan in United Kingdom is 44.9 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Weddings, Hobby, Purchase discount, with strongest over-indexing on Weddings (1.98× the country average). Demographically, the Woman audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Woman fans
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 44.9 |
| Estimated audience size | 20,240,312 |
Audience persona
The typical Woman fan in United Kingdom is more female, around 44.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 15,180,235 | 0.86× |
| South East | 2,218,838 | 0.82× |
| Yorkshire and the Humber | 2,165,176 | 1.33× |
| East of England | 1,858,226 | 1.01× |
| Scotland | 1,638,917 | 0.9× |
| Wales | 1,319,577 | 1.14× |
| South West | 1,303,915 | 0.78× |
| West Midlands | 1,192,493 | 1.37× |
| North West | 1,129,903 | 0.52× |
| North East | 1,101,537 | 1.4× |
| East Midlands | 1,094,038 | 0.77× |
| Northern Ireland | 685,626 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.98× | Kids & Family |
| Hobby | 1.79× | Home & Garden |
| Purchase discount | 3.7× | Shopping |
| Aldi | 1.61× | Shopping |
| TUI | 1.72× | Travel & Leisure |
| Distilled beverage | 1.58× | Food & Beverages |
| Mango | 3.47× | Shopping |
| 1.59× | Internet & Social Media | |
| Expensive Taste | 2.16× | Business & Career |
| Luxury yacht | 2.64× | Travel & Leisure |
| Home business | 3.29× | Business & Career |
| Volunteering | 1.62× | Politics & Society |
| TripAdvisor | 1.61× | Travel & Leisure |
| Refrigerator | 1.75× | Home & Garden |
| Bored Panda | 2.94× | Internet & Social Media |
| Costco | 1.58× | Shopping |
| Real property | 2.1× | Home & Garden |
| DeviantArt | 2.69× | Internet & Social Media |
| Ticketmaster | 1.54× | Travel & Leisure |
| Baby food | 2.37× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.26 |
| Indulgence | JOY | 1.2 |
| Price Sensitivity | PREMIUM | 1.18 |
| Creativity | OPEN | 1.13 |
| Social Media Usage | JOY | 1.12 |
| Family Orientation | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
See Woman audiences in other countries
More Kids & Family audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Woman have in United Kingdom?
Woman has an estimated audience of 20,240,312 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Woman fans?
74.3% of Woman fans are female, 25.7% are male, with an average age of 44.9 years.
Which brands do Woman fans like most?
Woman fans show strongest brand affinity for Weddings (1.98×), Hobby (1.79×), and Purchase discount (3.7×) over the country average.
Where do Woman fans live in United Kingdom?
Woman fans in United Kingdom are most concentrated in England (reach 15,180,235), South East (reach 2,218,838), and Yorkshire and the Humber (reach 2,165,176). These three regions account for the largest share of the active audience.
What other brands do Woman fans also like?
Beyond Woman itself, the audience over-indexes on Hobby (1.79×), Purchase discount (3.7×), Aldi (1.61×), and TUI (1.72×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.