A data profile of the people who buy, follow and care about Tradition in United Kingdom — modelled from more than twelve digital signal sources. Tradition has an estimated audience of 9,183,716 people in United Kingdom.
The average Tradition fan in United Kingdom is 45.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Marriage vows, Nature, Matalan, with strongest over-indexing on Marriage vows (3.4× the country average).
Demographically, the Tradition audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Tradition fan in United Kingdom is more female, around 45.9 years old, with strong Tradition tendencies and a notable affinity for Marriage vows.
The key figures that characterise the Tradition profile in United Kingdom.
71.0% are female, 29.0% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 45.9 |
| Estimated audience size | 9,183,716 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Tradition audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 6.2% |
| United Kingdom | 4.6% |
Where the Tradition audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1M | 1.17× | |
| 02 | Wales | ~600K | 1.17× | |
| 03 | East Midlands | ~700K | 1.15× | |
| 04 | East of England | ~900K | 1.13× | |
| 05 | South West | ~800K | 1.09× | |
| 06 | Northern Ireland | ~300K | 1.08× | |
| 07 | South East | ~1.5M | 1.06× | |
| 08 | Greater London | ~1.5M | 1.06× | |
| 09 | Scotland | ~800K | 0.97× | |
| 10 | North East | ~300K | 0.84× | |
| 11 | Yorkshire and the Humber | ~600K | 0.77× | |
| 12 | West Midlands | ~300K | 0.76× | |
| 13 | England | ~6.5M | 0.75× |
The strongest cross-interests of the Tradition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christian views on marriage | Politics & Society | 5.15× | ||
| 02 | Tablecloth | Home & Garden | 4.40× | ||
| 03 | Textile industry | Fashion & Accessoires | 4.29× | ||
| 04 | Marriage vows | Kids & Family | 3.40× | ||
| 05 | Lindsey Graham | Politics & Society | 3.29× | ||
| 06 | Hobbycraft | Home & Garden | 2.20× | ||
| 07 | Flowering plant | Home & Garden | 2.00× | ||
| 08 | Sewing | Home & Garden | 1.95× | ||
| 09 | Genetics | Kids & Family | 1.87× | ||
| 10 | Matalan | Shopping | 1.76× | ||
| 11 | Waterstones | Literature | 1.66× | ||
| 12 | Dunelm | Home & Garden | 1.63× | ||
| 13 | Household | Home & Garden | 1.59× | ||
| 14 | Individual | Politics & Society | 1.57× | ||
| 15 | Handicraft | Home & Garden | 1.56× | ||
| 16 | Home Bargains | Shopping | 1.56× | ||
| 17 | Therapy | Health | 1.54× | ||
| 18 | Nature | Home & Garden | 1.51× | ||
| 19 | Woman | Kids & Family | 1.51× | ||
| 20 | Flower | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.78× | |
| Individualism | JOY | 1.49× | |
| Design Affinity | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.86× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Risk Appetite | THRILL | 0.95× |
Tradition has an estimated audience of 9,183,716 people in United Kingdom, concentrated in England and South East.
71.0% of Tradition fans are female, 29.0% are male, with an average age of 45.9 years.
Tradition fans show strongest brand affinity for Marriage vows (3.4×), Nature (1.51×), and Matalan (1.76×) over the country average.
Tradition fans in United Kingdom are most concentrated in England (reach ~6.5M), South East (reach ~1.5M), and Greater London (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Tradition itself, the audience over-indexes on Nature (1.51×), Matalan (1.76×), Woman (1.51×), and Textile industry (4.29×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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