Tradition Audience in United Kingdom
Tradition has an estimated audience of 9,183,716 people in United Kingdom. 71.0% are female, 29.0% are male, average age 45.9. Top regions: England, South East, Greater London. Top brand affinities: Marriage vows, Nature, Matalan, Woman, Textile industry.
The average Tradition fan in United Kingdom is 45.9 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Greater London. Top brand affinities include Marriage vows, Nature, Matalan, with strongest over-indexing on Marriage vows (3.4× the country average). Demographically, the Tradition audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Individualism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Tradition fans
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 45.9 |
| Estimated audience size | 9,183,716 |
Audience persona
The typical Tradition fan in United Kingdom is more female, around 45.9 years old, with strong Individualism tendencies and a notable affinity for Marriage vows.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,364,176 | 0.75× |
| South East | 1,306,669 | 1.06× |
| Greater London | 1,274,201 | 1.06× |
| North West | 1,159,076 | 1.18× |
| East of England | 951,996 | 1.14× |
| South West | 829,562 | 1.1× |
| Scotland | 802,012 | 0.97× |
| East Midlands | 754,520 | 1.17× |
| Wales | 621,409 | 1.18× |
| Yorkshire and the Humber | 553,672 | 0.75× |
| Northern Ireland | 310,379 | 1.1× |
| West Midlands | 290,872 | 0.74× |
| North East | 287,733 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marriage vows | 3.4× | Kids & Family |
| Nature | 1.51× | Home & Garden |
| Matalan | 1.76× | Shopping |
| Woman | 1.51× | Kids & Family |
| Textile industry | 4.29× | Fashion & Accessoires |
| Flower | 1.51× | Home & Garden |
| Handicraft | 1.56× | Home & Garden |
| Home Bargains | 1.56× | Shopping |
| Tablecloth | 4.4× | Home & Garden |
| Christian views on marriage | 5.15× | Politics & Society |
| Dunelm | 1.63× | Home & Garden |
| Hobbycraft | 2.2× | Home & Garden |
| Genetics | 1.87× | Kids & Family |
| Waterstones | 1.66× | Literature |
| Therapy | 1.54× | Health |
| Flowering plant | 2× | Home & Garden |
| Individual | 1.57× | Politics & Society |
| Household | 1.59× | Home & Garden |
| Sewing | 1.95× | Home & Garden |
| Gown | 1.95× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.49 |
| Mindfulness | BALANCE | 1.4 |
| Convenience Orientation | PREMIUM | 1.35 |
| Design Affinity | PREMIUM | 1.33 |
| Sustainability | BALANCE | 1.32 |
| DIY Mentality | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 6.2% |
| United Kingdom | 4.6% |
See Tradition audiences in other countries
More Politics & Society audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Tradition have in United Kingdom?
Tradition has an estimated audience of 9,183,716 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Tradition fans?
71.0% of Tradition fans are female, 29.0% are male, with an average age of 45.9 years.
Which brands do Tradition fans like most?
Tradition fans show strongest brand affinity for Marriage vows (3.4×), Nature (1.51×), and Matalan (1.76×) over the country average.
Where do Tradition fans live in United Kingdom?
Tradition fans in United Kingdom are most concentrated in England (reach 6,364,176), South East (reach 1,306,669), and Greater London (reach 1,274,201). These three regions account for the largest share of the active audience.
What other brands do Tradition fans also like?
Beyond Tradition itself, the audience over-indexes on Nature (1.51×), Matalan (1.76×), Woman (1.51×), and Textile industry (4.29×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.