A data profile of the people who buy, follow and care about Marriage vows in United Kingdom — modelled from more than twelve digital signal sources. Marriage vows has an estimated audience of 4,853,053 people in United Kingdom.
The average Marriage vows fan in United Kingdom is 44.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Weddings, Wedding videography, Wikipedia, with strongest over-indexing on Weddings (3.11× the country average).
Demographically, the Marriage vows audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Tradition, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Marriage vows fan in United Kingdom is more female, around 44.7 years old, with strong Tradition tendencies and a notable affinity for Weddings.
The key figures that characterise the Marriage vows profile in United Kingdom.
77.1% are female, 22.9% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 44.7 |
| Estimated audience size | 4,853,053 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Marriage vows audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.7% |
| Japan | 10.7% |
| United Kingdom | 8.9% |
Where the Marriage vows audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.20× | |
| 02 | England | ~3.5M | 1.15× | |
| 03 | Yorkshire and the Humber | ~400K | 1.12× | |
| 04 | South East | ~700K | 1.04× | |
| 05 | Northern Ireland | ~200K | 1.04× | |
| 06 | South West | ~400K | 1.03× | |
| 07 | North East | ~200K | 1.03× | |
| 08 | Wales | ~300K | 0.99× | |
| 09 | East Midlands | ~300K | 0.97× | |
| 10 | East of England | ~400K | 0.93× | |
| 11 | Scotland | ~400K | 0.87× | |
| 12 | North West | ~400K | 0.80× |
The strongest cross-interests of the Marriage vows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding videography | Kids & Family | 7.46× | ||
| 02 | Mineral water | Food & Beverages | 4.97× | ||
| 03 | War film | Movies & TV | 4.84× | ||
| 04 | Hypermarket | Shopping | 3.78× | ||
| 05 | Wikipedia | Internet & Social Media | 3.68× | ||
| 06 | Investment management | Business & Career | 3.41× | ||
| 07 | Tradition | Politics & Society | 3.40× | ||
| 08 | Weddings | Kids & Family | 3.11× | ||
| 09 | Mother's Day | Kids & Family | 2.95× | ||
| 10 | Hot tub | Home & Garden | 2.94× | ||
| 11 | Refrigerator | Home & Garden | 2.89× | ||
| 12 | Hobby | Home & Garden | 2.78× | ||
| 13 | Philanthropy | Arts & Culture | 2.74× | ||
| 14 | Confectionery | Food & Beverages | 2.58× | ||
| 15 | Katie Price | Fashion & Accessoires | 2.37× | ||
| 16 | Discount stores | Shopping | 2.16× | ||
| 17 | IKEA | Home & Garden | 1.99× | ||
| 18 | Shopping malls | Shopping | 1.96× | ||
| 19 | Primark | Shopping | 1.91× | ||
| 20 | Kitchen | Home & Garden | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.20× | |
| Convenience Orientation | PREMIUM | 1.75× | |
| Price Sensitivity | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.73× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Sustainability | BALANCE | 0.90× |
Marriage vows has an estimated audience of 4,853,053 people in United Kingdom, concentrated in England and South East.
77.1% of Marriage vows fans are female, 22.9% are male, with an average age of 44.7 years.
Marriage vows fans show strongest brand affinity for Weddings (3.11×), Wedding videography (7.46×), and Wikipedia (3.68×) over the country average.
Marriage vows fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Marriage vows itself, the audience over-indexes on Wedding videography (7.46×), Wikipedia (3.68×), Hobby (2.78×), and Tradition (3.4×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Marriage vows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.