A data profile of the people who buy, follow and care about Marriage vows in India — modelled from more than twelve digital signal sources. Marriage vows has an estimated audience of 3,285,555 people in India.
Marriage vows has an estimated audience of 3,285,555 people in India. 37.4% are female, 62.6% are male, average age 31.3. Top brand affinities: Knitting, Flower, Wedding Planners, Cupcake, Activism.
Top brand affinities include Knitting, Flower, Wedding Planners, with strongest over-indexing on Knitting (3.55× the country average).
Demographically, the Marriage vows audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Marriage vows fan in India is more male, around 31.3 years old, with strong Quality Awareness tendencies and a notable affinity for Knitting.
The key figures that characterise the Marriage vows profile in India.
37.4% are female, 62.6% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 31.3 |
| Estimated audience size | 3,285,555 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 32% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Marriage vows audience comes from India.
| Country | Share |
|---|---|
| United States | 27.7% |
| Japan | 10.7% |
| United Kingdom | 8.9% |
The strongest cross-interests of the Marriage vows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vanessa Kirby | Movies & TV | 5.51× | ||
| 02 | Thai Airways | Travel & Leisure | 4.64× | ||
| 03 | Knitting | Home & Garden | 3.55× | ||
| 04 | Cupcake | Food & Beverages | 3.33× | ||
| 05 | Anne Hathaway | Movies & TV | 3.33× | ||
| 06 | Microwave oven | Home & Garden | 2.37× | ||
| 07 | Hypermarket | Shopping | 2.27× | ||
| 08 | Wedding Planners | Kids & Family | 2.12× | ||
| 09 | Tom Cruise | Movies & TV | 2.12× | ||
| 10 | Flower | Home & Garden | 2.02× | ||
| 11 | Tradition | Politics & Society | 2.02× | ||
| 12 | Sewing machine | Home & Garden | 1.97× | ||
| 13 | Activism | Politics & Society | 1.93× | ||
| 14 | Grilling | Food & Beverages | 1.90× | ||
| 15 | Wedding dress | Fashion & Accessoires | 1.81× | ||
| 16 | Wedding invitation | Home & Garden | 1.73× | ||
| 17 | Embroidery | Home & Garden | 1.72× | ||
| 18 | Skirt | Fashion & Accessoires | 1.72× | ||
| 19 | Handmade jewelry | Fashion & Accessoires | 1.59× | ||
| 20 | Engagement ring | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.81× | |
| Convenience Orientation | PREMIUM | 2.13× | |
| Tradition | CONSERVATISM | 2.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Family Orientation | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Marriage vows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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