Rascasse Audience Intelligence

Marriage vows Audience in United States

A data profile of the people who buy, follow and care about Marriage vows in United States — modelled from more than twelve digital signal sources. Marriage vows has an estimated audience of 15,050,452 people in United States.

#1580among Topic in United States#77in Kids & Family

The average Marriage vows fan in United States is 43.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Livemusic, Discount stores, Planet Fitness, with strongest over-indexing on Livemusic (2.52× the country average).

Demographically, the Marriage vows audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marriage vows fan in United States is more female, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Livemusic.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marriage vows profile in United States.

Audience size
15.1M
in United States
Gender
77.0%♀
23.0% male
Age
43.7
average years
Country rank
#2327
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marriage vows fans

77.0% are female, 23.0% are male, average age 43.7.

Fig. 02

Gender split

77.0%
Female
23.0%
Male
Demographic split for Marriage vows audience in United States
MetricValue
Female77.0%
Male23.0%
Average age43.7
Estimated audience size15,050,452
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Marriage vows audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3920%
40-4924%
50+30%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Marriage vows audience comes from United States.

Worldwide audience distribution share by country for Marriage vows
CountryShare
United States27.7%
Japan10.7%
United Kingdom8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marriage vows audience in United States is strongest.

Fig. 05

Top regions by affinity

Marriage vows fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.65×
02Louisiana~300K1.48×
03Alabama~300K1.41×
04Arkansas~200K1.33×
05Tennessee~400K1.31×
06Georgia~600K1.30×
07Kentucky~200K1.28×
08South Carolina~300K1.21×
09Texas~1.5M1.19×
10Oklahoma~200K1.18×
11Hawaii~80K1.18×
12West Virginia~80K1.16×
13Alaska~40K1.16×
14North Carolina~500K1.15×
15Indiana~300K1.09×
16Missouri~300K1.08×
17Kansas~100K1.02×
18Maryland~300K1.01×
19Virginia~400K1.00×
20New Mexico~80K1.00×
21Ohio~500K0.99×
22Michigan~400K0.99×
23Nevada~100K0.99×
24Montana~40K0.99×
25Delaware~40K0.98×
26Florida~1M0.97×
27North Dakota~30K0.97×
28Arizona~300K0.95×
29South Dakota~30K0.95×
30Nebraska~70K0.93×
31Idaho~70K0.92×
32Pennsylvania~500K0.91×
33Vermont~20K0.91×
34California~1.5M0.90×
35Illinois~400K0.89×
36Iowa~100K0.89×
37Maine~50K0.88×
38Washington~300K0.87×
39New Hampshire~50K0.86×
40Rhode Island~40K0.86×
41Washington, District of Columbia~40K0.86×
42Minnesota~200K0.83×
43Oregon~100K0.83×
44Wisconsin~200K0.82×
45Colorado~200K0.80×
46Connecticut~100K0.80×
47Utah~100K0.76×
48New York~600K0.74×
49New Jersey~300K0.74×
50Massachusetts~200K0.72×
Fig. 06

Affinity by region

Affinity by region — Marriage vows, United States
0.72×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marriage vows audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marriage vows audience
#·InterestCategoryAffinity×
01MonarchyPolitics & Society4.47×
02Mineral waterFood & Beverages3.83×
03Diaper bagKids & Family2.89×
04Investment managementBusiness & Career2.83×
05Microwave ovenHome & Garden2.57×
06LivemusicMusic & Radio2.52×
07Discount storesShopping2.36×
08TraditionPolitics & Society1.97×
09Shopping mallsShopping1.90×
10Pizza HutFood & Beverages1.84×
11SubwayFood & Beverages1.82×
12Planet FitnessSports1.80×
13TMZInternet & Social Media1.77×
14FlowerHome & Garden1.73×
15RedditInternet & Social Media1.72×
16IKEAHome & Garden1.72×
17FragrancesBeauty & Wellness1.71×
18WeddingsKids & Family1.70×
19McDonald'sFood & Beverages1.67×
20StarbucksFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marriage vows audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marriage vows audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.63×
TraditionCONSERVATISM1.56×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marriage vows audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.74×
SustainabilityBALANCE0.81×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marriage vows have in United States?

Marriage vows has an estimated audience of 15,050,452 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Marriage vows fans?

77.0% of Marriage vows fans are female, 23.0% are male, with an average age of 43.7 years.

03

Which brands do Marriage vows fans like most?

Marriage vows fans show strongest brand affinity for Livemusic (2.52×), Discount stores (2.36×), and Planet Fitness (1.8×) over the country average.

04

Where do Marriage vows fans live in United States?

Marriage vows fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Marriage vows fans also like?

Beyond Marriage vows itself, the audience over-indexes on Discount stores (2.36×), Planet Fitness (1.8×), Pizza Hut (1.84×), and Flower (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Marriage vows audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marriage vows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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