Marriage vows Audience in United States

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Marriage vows has an estimated audience of 15,050,452 people in United States. 77.0% are female, 23.0% are male, average age 43.7. Top regions: Texas, California, Florida. Top brand affinities: Goop, Governor of Michigan, headspace, Wok, Google Home.

The average Marriage vows fan in United States is 43.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goop, Governor of Michigan, headspace, with strongest over-indexing on Goop (14.36× the country average). Demographically, the Marriage vows audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Marriage vows fans

Demographic split for Marriage vows audience in United States
MetricValue
Female77.0%
Male23.0%
Average age43.7
Estimated audience size15,050,452

Audience persona

The typical Marriage vows fan in United States is more female, around 43.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Marriage vows in United States
RegionReachAffinity
Texas1,608,5301.24×
California1,581,8140.96×
Florida996,3680.98×
Georgia645,6961.39×
New York639,6440.76×
North Carolina540,8221.19×
Illinois479,6350.96×
Ohio460,2670.99×
Pennsylvania454,2040.9×
Tennessee418,0221.38×
Michigan400,7121.02×
Virginia365,4641×
Indiana315,3071.15×
Alabama313,1431.49×
Louisiana304,2211.57×
Arizona293,3880.95×
South Carolina292,5321.29×
New Jersey277,6600.73×
Missouri267,4091.1×
Maryland264,8651.02×
Washington262,2760.87×
Kentucky260,6051.38×
Mississippi214,8701.73×
Oklahoma213,0581.27×
Massachusetts196,4530.66×
Colorado182,0970.77×
Arkansas177,4011.43×
Wisconsin177,2370.78×
Minnesota172,9490.8×
Nevada151,9401.04×
Oregon137,0560.79×
Kansas123,7741.04×
Connecticut108,7310.72×
Iowa98,0610.79×
Utah90,0680.67×
Hawaii81,6421.26×
West Virginia79,0521.13×
New Mexico72,7340.96×
Nebraska66,8940.89×
Idaho65,8790.87×
New Hampshire41,3060.7×
Montana40,2550.96×
Alaska39,4441.23×
Maine38,3280.71×
Delaware35,0320.84×
Washington, District of Columbia33,7260.75×
Rhode Island29,9140.62×
North Dakota27,4040.89×
South Dakota26,4890.76×
Wyoming20,2760.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marriage vows audience
BrandAffinityCategory
Goop14.36×Internet & Social Media
Governor of Michigan15.77×Politics & Society
headspace15.8×Health
Wok10.4×Food & Beverages
Google Home9.63×Technology & Electronics
Grace Slick12.31×Music & Radio
Fairy godmother10.24×Literature
Cherish (group)14.81×Music & Radio
Grinch5.26×Movies & TV
Vocal harmony5.63×Music & Radio
Hibachi9.69×Food & Beverages
Kikar HaShabbat18.61×News
TV Fanatic11.2×Movies & TV
El Paso County, Colorado13.21×Travel & Leisure
Hipster9.83×Politics & Society
Nationality2.14×Politics & Society
Guitarist (magazine)11.04×Music & Radio
No Escape (1994 film)10.77×Movies & TV
Hardik Pandya13.8×Sports
Ira Glass13.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marriage vows audience
TraitClusterScore
Luxury OrientationPREMIUM2.1
Risk AppetiteTHRILL2.05
TravellingTHRILL1.4
ExtroversionTHRILL1.39
TraditionCONSERVATISM1.38
Family OrientationCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Marriage vows
CountryShare
United States27.7%
Japan10.7%
United Kingdom8.9%

See Marriage vows audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Marriage vows have in United States?

Marriage vows has an estimated audience of 15,050,452 people in United States, concentrated in Texas and California.

What is the gender split and age of Marriage vows fans?

77.0% of Marriage vows fans are female, 23.0% are male, with an average age of 43.7 years.

Which brands do Marriage vows fans like most?

Marriage vows fans show strongest brand affinity for Goop (14.36×), Governor of Michigan (15.77×), and headspace (15.8×) over the country average.

Where do Marriage vows fans live in United States?

Marriage vows fans in United States are most concentrated in Texas (reach 1,608,530), California (reach 1,581,814), and Florida (reach 996,368). These three regions account for the largest share of the active audience.

What other brands do Marriage vows fans also like?

Beyond Marriage vows itself, the audience over-indexes on Governor of Michigan (15.77×), headspace (15.8×), Wok (10.4×), and Google Home (9.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marriage vows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.