Rascasse Audience Intelligence

Marriage vows Audience in Germany

A data profile of the people who buy, follow and care about Marriage vows in Germany — modelled from more than twelve digital signal sources. Marriage vows has an estimated audience of 1,155,987 people in Germany.

#2865among Topic in Germany#153in Kids & Family

The average Marriage vows fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sex and the City, Wedding videography, Non-alcoholic beverage, with strongest over-indexing on Sex and the City (10.06× the country average).

Demographically, the Marriage vows audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Marriage vows fan in Germany is more female, around 40.7 years old, with strong Tradition tendencies and a notable affinity for Sex and the City.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marriage vows profile in Germany.

Audience size
1.2M
in Germany
Gender
72.3%♀
27.7% male
Age
40.7
average years
Country rank
#5734
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marriage vows fans

72.3% are female, 27.7% are male, average age 40.7.

Fig. 02

Gender split

72.3%
Female
27.7%
Male
Demographic split for Marriage vows audience in Germany
MetricValue
Female72.3%
Male27.7%
Average age40.7
Estimated audience size1,155,987
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Marriage vows audience in Germany
Age bracketShare%
16-1911%
20-2923%
30-3924%
40-4922%
50+20%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Marriage vows audience comes from Germany.

Worldwide audience distribution share by country for Marriage vows
CountryShare
United States27.7%
Japan10.7%
United Kingdom8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marriage vows audience in Germany is strongest.

Fig. 05

Top regions by affinity

Marriage vows fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.38×
02Saarland~20K1.20×
03Mecklenburg-Vorpommern~20K1.08×
04Sachsen-Anhalt~30K1.04×
05Thüringen~30K1.04×
06Brandenburg~30K0.98×
07Berlin~50K0.97×
08Rheinland-Pfalz~60K0.95×
09Hamburg~20K0.95×
10Schleswig-Holstein~40K0.94×
11Hessen~80K0.92×
12Sachsen~50K0.91×
13Niedersachsen~100K0.85×
14Baden-Württemberg~100K0.82×
15Bayern~100K0.79×
16Nordrhein-Westfalen~200K0.74×
Fig. 06

Affinity by region

Affinity by region — Marriage vows, Germany
0.74×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marriage vows audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marriage vows audience
#·InterestCategoryAffinity×
01KiltFashion & Accessoires18.73×
02Sex and the CityMovies & TV10.06×
03Wedding videographyKids & Family7.07×
04Non-alcoholic beverageFood & Beverages6.38×
05Educational toyKids & Family4.58×
06Polo Ralph LaurenFashion & Accessoires3.62×
07Unique GiftsShopping3.61×
08Nail salonBeauty & Wellness3.36×
09ManicureBeauty & Wellness3.03×
10TraditionPolitics & Society2.63×
11HugendubelShopping2.57×
12Job interviewBusiness & Career2.56×
13Child developmentBusiness & Career2.29×
14TK MaxxShopping2.27×
15DeichmannShopping2.27×
16C&AShopping2.26×
17FlowerHome & Garden1.85×
18Netto Marken-DiscountShopping1.60×
19FamilyKids & Family1.53×
20NatureHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marriage vows audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marriage vows audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.84×
Family OrientationCONSERVATISM1.81×
Risk AppetiteTHRILL1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marriage vows audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
PatriotismCONSERVATISM0.84×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marriage vows have in Germany?

Marriage vows has an estimated audience of 1,155,987 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Marriage vows fans?

72.3% of Marriage vows fans are female, 27.7% are male, with an average age of 40.7 years.

03

Which brands do Marriage vows fans like most?

Marriage vows fans show strongest brand affinity for Sex and the City (10.06×), Wedding videography (7.07×), and Non-alcoholic beverage (6.38×) over the country average.

04

Where do Marriage vows fans live in Germany?

Marriage vows fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Marriage vows fans also like?

Beyond Marriage vows itself, the audience over-indexes on Wedding videography (7.07×), Non-alcoholic beverage (6.38×), TK Maxx (2.27×), and Deichmann (2.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Marriage vows audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Marriage vows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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