Marriage vows Audience in Germany
Marriage vows has an estimated audience of 1,155,987 people in Germany. 72.3% are female, 27.7% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: JACK & JONES, Sex and the City, Wedding videography, Deichmann, TK Maxx.
The average Marriage vows fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include JACK & JONES, Sex and the City, Wedding videography, with strongest over-indexing on JACK & JONES (75.56× the country average). Demographically, the Marriage vows audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Marriage vows fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 40.7 |
| Estimated audience size | 1,155,987 |
Audience persona
The typical Marriage vows fan in Germany is more female, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,255 | 0.46× |
| Bayern | 87,913 | 0.47× |
| Hessen | 73,045 | 0.83× |
| Niedersachsen | 53,669 | 0.48× |
| Baden-Württemberg | 49,697 | 0.32× |
| Berlin | 49,139 | 0.95× |
| Rheinland-Pfalz | 46,244 | 0.8× |
| Thüringen | 36,497 | 1.24× |
| Sachsen-Anhalt | 35,446 | 1.18× |
| Brandenburg | 31,360 | 0.87× |
| Mecklenburg-Vorpommern | 30,917 | 1.4× |
| Bremen | 30,161 | 3.05× |
| Saarland | 29,582 | 2.08× |
| Sachsen | 28,167 | 0.5× |
| Schleswig-Holstein | 27,724 | 0.67× |
| Hamburg | 18,244 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 75.56× | Fashion & Accessoires |
| Sex and the City | 12.04× | Movies & TV |
| Wedding videography | 8.01× | Kids & Family |
| Deichmann | 2.9× | Shopping |
| TK Maxx | 2.68× | Shopping |
| C&A | 3.06× | Shopping |
| Catering | 4.4× | Food & Beverages |
| H&M | 2.07× | Shopping |
| Tagesschau | 1.75× | Movies & TV |
| Pets | 1.63× | Pets & Animals |
| IKEA | 1.89× | Home & Garden |
| Family | 1.76× | Kids & Family |
| Children's clothing | 2.96× | Fashion & Accessoires |
| Wedding Planners | 5.11× | Kids & Family |
| Zac Efron | 6.31× | Movies & TV |
| Manicure | 3.68× | Beauty & Wellness |
| Ryanair | 2.16× | Travel & Leisure |
| Felix Baumgartner | 3.81× | Sports |
| Do it yourself (DIY) | 1.83× | Home & Garden |
| Hygiene | 2.67× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.09 |
| Tradition | CONSERVATISM | 1.81 |
| Individualism | JOY | 1.67 |
| Creativity | OPEN | 1.63 |
| Design Affinity | PREMIUM | 1.59 |
| Quality Awareness | PREMIUM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Japan | 10.7% |
| United Kingdom | 8.9% |
See Marriage vows audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Marriage vows have in Germany?
Marriage vows has an estimated audience of 1,155,987 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Marriage vows fans?
72.3% of Marriage vows fans are female, 27.7% are male, with an average age of 40.7 years.
Which brands do Marriage vows fans like most?
Marriage vows fans show strongest brand affinity for JACK & JONES (75.56×), Sex and the City (12.04×), and Wedding videography (8.01×) over the country average.
Where do Marriage vows fans live in Germany?
Marriage vows fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,255), Bayern (reach 87,913), and Hessen (reach 73,045). These three regions account for the largest share of the active audience.
What other brands do Marriage vows fans also like?
Beyond Marriage vows itself, the audience over-indexes on Sex and the City (12.04×), Wedding videography (8.01×), Deichmann (2.9×), and TK Maxx (2.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marriage vows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.