Hugendubel Audience in Germany
Hugendubel has an estimated audience of 4,805,971 people in Germany. 62.6% are female, 37.4% are male, average age 32.7. Top regions: Bayern, Hessen, Baden-Württemberg. Top brand affinities: The Hollies (Official), Personalised Gifts, Icon (magazine), Mülheim, Footloose (1984 film).
The average Hugendubel fan in Germany is 32.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Hessen, Baden-Württemberg. Top brand affinities include The Hollies (Official), Personalised Gifts, Icon (magazine), with strongest over-indexing on The Hollies (Official) (5.98× the country average). Demographically, the Hugendubel audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Hugendubel fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 32.7 |
| Estimated audience size | 4,805,971 |
Audience persona
The typical Hugendubel fan in Germany is more female, around 32.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Hollies (Official).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,785,723 | 2.31× |
| Hessen | 527,067 | 1.44× |
| Baden-Württemberg | 351,498 | 0.54× |
| Niedersachsen | 345,217 | 0.74× |
| Nordrhein-Westfalen | 336,186 | 0.32× |
| Schleswig-Holstein | 313,243 | 1.82× |
| Berlin | 282,572 | 1.31× |
| Sachsen | 237,458 | 1.01× |
| Thüringen | 180,958 | 1.48× |
| Rheinland-Pfalz | 179,877 | 0.75× |
| Brandenburg | 168,176 | 1.13× |
| Mecklenburg-Vorpommern | 150,685 | 1.64× |
| Hamburg | 62,215 | 0.57× |
| Sachsen-Anhalt | 51,589 | 0.41× |
| Saarland | 15,157 | 0.26× |
| Bremen | 11,400 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Hollies (Official) | 5.98× | Music & Radio |
| Personalised Gifts | 1.65× | Home & Garden |
| Icon (magazine) | 1.88× | Arts & Culture |
| Mülheim | 2.54× | Travel & Leisure |
| Footloose (1984 film) | 3.8× | Movies & TV |
| Gloria | 3.15× | Music & Radio |
| Information sensitivity | 3.29× | Technology & Electronics |
| Ireen Sheer | 1.65× | Music & Radio |
| Scratching post | 3.37× | Pets & Animals |
| Huck (magazine) | 5.59× | Internet & Social Media |
| The Human Centipede 2 (Full Sequence) | 4.19× | Movies & TV |
| Hatten | 2.8× | Travel & Leisure |
| The Equalizer | 2.4× | Movies & TV |
| Endless Space | 7.91× | Games |
| Ho, Ghana | 2.09× | Travel & Leisure |
| Cloppenburg | 2.06× | Travel & Leisure |
| N'Golo Kanté | 2.5× | Sports |
| Cynthia Erivo | 1.91× | Movies & TV |
| San Gil | 1.88× | Travel & Leisure |
| Gulzar | 9.36× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.68 |
| DIY Mentality | THRILL | 1.39 |
| Convenience Orientation | PREMIUM | 1.38 |
| Sports Activity | POWER | 1.25 |
| Mindfulness | BALANCE | 1.18 |
| Urban Lifestyle | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.4% |
| Austria | 0.8% |
| Switzerland | 0.6% |
See Hugendubel audiences in other countries
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Frequently asked questions
How many fans does Hugendubel have in Germany?
Hugendubel has an estimated audience of 4,805,971 people in Germany, concentrated in Bayern and Hessen.
What is the gender split and age of Hugendubel fans?
62.6% of Hugendubel fans are female, 37.4% are male, with an average age of 32.7 years.
Which brands do Hugendubel fans like most?
Hugendubel fans show strongest brand affinity for The Hollies (Official) (5.98×), Personalised Gifts (1.65×), and Icon (magazine) (1.88×) over the country average.
Where do Hugendubel fans live in Germany?
Hugendubel fans in Germany are most concentrated in Bayern (reach 1,785,723), Hessen (reach 527,067), and Baden-Württemberg (reach 351,498). These three regions account for the largest share of the active audience.
What other brands do Hugendubel fans also like?
Beyond Hugendubel itself, the audience over-indexes on Personalised Gifts (1.65×), Icon (magazine) (1.88×), Mülheim (2.54×), and Footloose (1984 film) (3.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hugendubel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.