Simon Beckett Audience in Germany
Simon Beckett has an estimated audience of 271,058 people in Germany. 67.1% are female, 32.9% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Flights, Sebastian Fitzek, Bosch (TV series), Jussi Adler-Olsen, Harlan Coben.
The average Simon Beckett fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Flights, Sebastian Fitzek, Bosch (TV series), with strongest over-indexing on Google Flights (20× the country average). Demographically, the Simon Beckett audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Journalist
Demographics of Simon Beckett fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 40.6 |
| Estimated audience size | 271,058 |
Audience persona
The typical Simon Beckett fan in Germany is more female, around 40.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Flights.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,318 | 1.15× |
| Bayern | 42,013 | 0.96× |
| Baden-Württemberg | 33,856 | 0.92× |
| Niedersachsen | 30,417 | 1.16× |
| Hessen | 20,576 | 1× |
| Sachsen | 13,739 | 1.03× |
| Rheinland-Pfalz | 13,621 | 1× |
| Schleswig-Holstein | 11,952 | 1.23× |
| Berlin | 11,783 | 0.97× |
| Brandenburg | 7,452 | 0.89× |
| Hamburg | 6,776 | 1.11× |
| Thüringen | 6,380 | 0.92× |
| Sachsen-Anhalt | 6,357 | 0.91× |
| Mecklenburg-Vorpommern | 4,706 | 0.91× |
| Saarland | 2,932 | 0.88× |
| Bremen | 2,245 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Flights | 20× | Travel & Leisure |
| Sebastian Fitzek | 26.84× | Literature |
| Bosch (TV series) | 20× | Movies & TV |
| Jussi Adler-Olsen | 48.9× | Literature |
| Harlan Coben | 36.22× | Literature |
| Umberto Eco | 51× | Literature |
| John Irving | 74.35× | Literature |
| Everwood | 15.69× | Movies & TV |
| Sherlock Holmes (1984 TV series) | 20× | Movies & TV |
| Chris Carter (screenwriter) | 58.41× | Movies & TV |
| Stieg Larsson | 40.85× | Literature |
| Michel Houellebecq | 73.4× | Literature |
| Death in Paradise (TV series) | 16.13× | Movies & TV |
| Thalia | 9.96× | Shopping |
| Columbo | 31.19× | Movies & TV |
| Kathy Reichs | 69.7× | Literature |
| Matlock (TV series) | 20× | Movies & TV |
| Henning Mankell | 53.93× | Literature |
| Jeffery Deaver | 75.63× | Literature |
| Tess Gerritsen | 41.64× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.34 |
| Sustainability | BALANCE | 1.54 |
| Mindfulness | BALANCE | 1.51 |
| Community Orientation | OPEN | 1.47 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Tradition | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.6% |
| Austria | 6.8% |
| Switzerland | 4.3% |
See Simon Beckett audiences in other countries
More Journalist audiences in Germany
- Caren Miosga (1,553,509)
- Anne Will (1,020,951)
- Willy Brandt (934,403)
- Anabel Schunke (840,016)
- Ildikó von Kürthy (807,757)
Frequently asked questions
How many fans does Simon Beckett have in Germany?
Simon Beckett has an estimated audience of 271,058 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Simon Beckett fans?
67.1% of Simon Beckett fans are female, 32.9% are male, with an average age of 40.6 years.
Which brands do Simon Beckett fans like most?
Simon Beckett fans show strongest brand affinity for Google Flights (20×), Sebastian Fitzek (26.84×), and Bosch (TV series) (20×) over the country average.
Where do Simon Beckett fans live in Germany?
Simon Beckett fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,318), Bayern (reach 42,013), and Baden-Württemberg (reach 33,856). These three regions account for the largest share of the active audience.
What other brands do Simon Beckett fans also like?
Beyond Simon Beckett itself, the audience over-indexes on Sebastian Fitzek (26.84×), Bosch (TV series) (20×), Jussi Adler-Olsen (48.9×), and Harlan Coben (36.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Simon Beckett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.