Piper Verlag Audience in Germany
Piper Verlag has an estimated audience of 280,596 people in Germany. 78.4% are female, 21.6% are male, average age 46.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Thalia, Caroline Wahl, Twilight (2008 film), Carl Hanser Verlag, Rowohlt Verlag.
The average Piper Verlag fan in Germany is 46.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Thalia, Caroline Wahl, Twilight (2008 film), with strongest over-indexing on Thalia (12.25× the country average). Demographically, the Piper Verlag audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Pet Ownership, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Brand · Subtype: Publishing
Demographics of Piper Verlag fans
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 46.6 |
| Estimated audience size | 280,596 |
Audience persona
The typical Piper Verlag fan in Germany is more female, around 46.6 years old, with strong Pet Ownership tendencies and a notable affinity for Thalia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 69,975 | 1.55× |
| Nordrhein-Westfalen | 43,577 | 0.71× |
| Baden-Württemberg | 41,614 | 1.09× |
| Niedersachsen | 28,786 | 1.06× |
| Hessen | 21,831 | 1.02× |
| Berlin | 19,487 | 1.55× |
| Rheinland-Pfalz | 13,963 | 0.99× |
| Sachsen | 12,293 | 0.89× |
| Schleswig-Holstein | 11,572 | 1.15× |
| Hamburg | 8,495 | 1.34× |
| Brandenburg | 7,679 | 0.88× |
| Thüringen | 5,879 | 0.82× |
| Sachsen-Anhalt | 4,722 | 0.65× |
| Mecklenburg-Vorpommern | 3,511 | 0.66× |
| Saarland | 2,627 | 0.76× |
| Bremen | 2,099 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thalia | 12.25× | Shopping |
| Caroline Wahl | 14.09× | Literature |
| Twilight (2008 film) | 13.62× | Movies & TV |
| Carl Hanser Verlag | 31.5× | Literature |
| Rowohlt Verlag | 22.89× | Literature |
| Hugendubel | 5.06× | Shopping |
| Consumer electronics | 1.94× | Technology & Electronics |
| Dead Poets Society | 13.95× | Movies & TV |
| S. Fischer Verlag | 22.01× | Literature |
| Spiegel Online | 2.17× | News |
| Columbo | 15.56× | Movies & TV |
| Tagesschau | 1.95× | Movies & TV |
| Bookselling | 3.96× | Literature |
| Women's fiction | 6.66× | Literature |
| Suhrkamp Verlag | 25.09× | Literature |
| Death in Paradise (TV series) | 7.45× | Movies & TV |
| Wattpad | 6.33× | Internet & Social Media |
| Das Literarische Quartett | 17.11× | Movies & TV |
| Diogenes Verlag | 26.42× | Literature |
| Kirsten Dunst | 10× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.83 |
| Mindfulness | BALANCE | 1.61 |
| Sustainability | BALANCE | 1.55 |
| Healthy Lifestyle | BALANCE | 1.54 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Tradition | CONSERVATISM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.2% |
| Austria | 11.6% |
| Switzerland | 3.8% |
See Piper Verlag audiences in other countries
More Publishing audiences in Germany
- DC Comics (2,470,088)
- Boyens Medien (1,737,249)
- Taschen (598,658)
- Studio Ghibli (451,398)
- Presses Universitaires de France (385,121)
Frequently asked questions
How many fans does Piper Verlag have in Germany?
Piper Verlag has an estimated audience of 280,596 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Piper Verlag fans?
78.4% of Piper Verlag fans are female, 21.6% are male, with an average age of 46.6 years.
Which brands do Piper Verlag fans like most?
Piper Verlag fans show strongest brand affinity for Thalia (12.25×), Caroline Wahl (14.09×), and Twilight (2008 film) (13.62×) over the country average.
Where do Piper Verlag fans live in Germany?
Piper Verlag fans in Germany are most concentrated in Bayern (reach 69,975), Nordrhein-Westfalen (reach 43,577), and Baden-Württemberg (reach 41,614). These three regions account for the largest share of the active audience.
What other brands do Piper Verlag fans also like?
Beyond Piper Verlag itself, the audience over-indexes on Caroline Wahl (14.09×), Twilight (2008 film) (13.62×), Carl Hanser Verlag (31.5×), and Rowohlt Verlag (22.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Piper Verlag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.