Boyens Medien Audience in Germany
Boyens Medien has an estimated audience of 1,737,249 people in Germany. 54.3% are female, 45.7% are male, average age 42.6. Top regions: Schleswig-Holstein, Hamburg, Niedersachsen. Top brand affinities: Progressive rock, Stradivarius, Pillow, Time (magazine), Keeper (password manager).
The average Boyens Medien fan in Germany is 42.6 years old, balanced, and lives primarily in Schleswig-Holstein. The audience is concentrated in Schleswig-Holstein, Hamburg, Niedersachsen. Top brand affinities include Progressive rock, Stradivarius, Pillow, with strongest over-indexing on Progressive rock (2.86× the country average). Demographically, the Boyens Medien audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Brand · Subtype: Publishing
Demographics of Boyens Medien fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 42.6 |
| Estimated audience size | 1,737,249 |
Audience persona
The typical Boyens Medien fan in Germany is balanced, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Schleswig-Holstein | 904,691 | 14.5× |
| Hamburg | 35,632 | 0.91× |
| Niedersachsen | 16,988 | 0.1× |
| Nordrhein-Westfalen | 12,249 | 0.03× |
| Hessen | 5,406 | 0.04× |
| Bayern | 5,003 | 0.02× |
| Baden-Württemberg | 4,519 | 0.02× |
| Mecklenburg-Vorpommern | 4,282 | 0.13× |
| Berlin | 3,876 | 0.05× |
| Brandenburg | 1,584 | 0.03× |
| Sachsen | 1,453 | 0.02× |
| Rheinland-Pfalz | 1,273 | 0.01× |
| Sachsen-Anhalt | 1,216 | 0.03× |
| Bremen | 1,048 | 0.07× |
| Saarland | 621 | 0.03× |
| Thüringen | 521 | 0.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.86× | Music & Radio |
| Stradivarius | 1.86× | Shopping |
| Pillow | 1.62× | Home & Garden |
| Time (magazine) | 1.51× | News |
| Keeper (password manager) | 2.5× | Technology & Electronics |
| Information sensitivity | 2.54× | Technology & Electronics |
| Oliver Kahn | 1.67× | Sports |
| Esra Erol | 2.33× | Movies & TV |
| Emperor Entertainment Group | 1.54× | Business & Career |
| Gloria | 1.61× | Music & Radio |
| Caprivi Strip | 3.32× | |
| The Equalizer | 1.7× | Movies & TV |
| Gender-neutral language | 1.87× | Politics & Society |
| Scratching post | 1.98× | Pets & Animals |
| Homesteading | 2.14× | Home & Garden |
| Catania | 2.94× | Travel & Leisure |
| Huck (magazine) | 3.21× | Internet & Social Media |
| Therme Erding | 1.55× | Travel & Leisure |
| Competitive dance | 1.78× | Sports |
| Viator | 1.96× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.39 |
| Sustainability | BALANCE | 1.27 |
| Sports Activity | POWER | 1.27 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Pet Ownership | JOY | 1.24 |
| Community Orientation | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.8% |
| Denmark | 0.3% |
| Spain | 0.2% |
See Boyens Medien audiences in other countries
More Publishing audiences in Germany
- DC Comics (2,470,088)
- Taschen (598,658)
- Studio Ghibli (451,398)
- Presses Universitaires de France (385,121)
- Ullstein Verlag (344,179)
Frequently asked questions
How many fans does Boyens Medien have in Germany?
Boyens Medien has an estimated audience of 1,737,249 people in Germany, concentrated in Schleswig-Holstein and Hamburg.
What is the gender split and age of Boyens Medien fans?
54.3% of Boyens Medien fans are female, 45.7% are male, with an average age of 42.6 years.
Which brands do Boyens Medien fans like most?
Boyens Medien fans show strongest brand affinity for Progressive rock (2.86×), Stradivarius (1.86×), and Pillow (1.62×) over the country average.
Where do Boyens Medien fans live in Germany?
Boyens Medien fans in Germany are most concentrated in Schleswig-Holstein (reach 904,691), Hamburg (reach 35,632), and Niedersachsen (reach 16,988). These three regions account for the largest share of the active audience.
What other brands do Boyens Medien fans also like?
Beyond Boyens Medien itself, the audience over-indexes on Stradivarius (1.86×), Pillow (1.62×), Time (magazine) (1.51×), and Keeper (password manager) (2.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boyens Medien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.