Rascasse Audience Intelligence

Boyens Medien Target Market in Germany

A data profile of the people who buy, follow and care about Boyens Medien in Germany — modelled from more than twelve digital signal sources. Boyens Medien has an estimated audience of 1,752,858 people in Germany.

#2among Publishing in Germany#474among Brand in Germany#41in News

The average Boyens Medien fan in Germany is 42.8 years old, more female, and lives primarily in Schleswig-Holstein.

The audience is concentrated in Schleswig-Holstein, Hamburg, Baden-Württemberg.

Top brand affinities include Breaking news, Carbonated water, Tagesschau, with strongest over-indexing on Breaking news (2.85× the country average).

Demographically, the Boyens Medien audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Boyens Medien fan in Germany is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Breaking news.

Category: News · Type: Brand · Subtype: Publishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boyens Medien profile in Germany.

Audience size
1.8M
in Germany
Gender
55.3%♀
44.7% male
Age
42.8
average years
Country rank
#3832
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Boyens Medien

55.3% are female, 44.7% are male, average age 42.8.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Boyens Medien audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age42.8
Estimated audience size1,752,858
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Boyens Medien audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4926%
50+25%
Fig. 04

Worldwide distribution

98.8%

of the worldwide Boyens Medien audience comes from Germany.

Worldwide audience distribution share by country for Boyens Medien
CountryShare
Germany98.8%
Denmark0.2%
Spain0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boyens Medien audience in Germany is strongest.

Fig. 05

Top regions by affinity

Boyens Medien customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~900K14.60×
02Hamburg~30K0.85×
03Thüringen~20K0.45×
04Saarland~10K0.44×
05Bremen~5K0.30×
06Sachsen-Anhalt~10K0.28×
07Rheinland-Pfalz~20K0.25×
08Brandenburg~10K0.21×
09Mecklenburg-Vorpommern~7K0.19×
10Sachsen~20K0.18×
11Niedersachsen~20K0.11×
12Berlin~8K0.10×
13Baden-Württemberg~20K0.09×
14Hessen~10K0.09×
15Bayern~20K0.08×
16Nordrhein-Westfalen~20K0.06×
Fig. 06

Affinity by region

Affinity by region — Boyens Medien, Germany
0.06×1.00×14.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boyens Medien audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boyens Medien audience
#·InterestCategoryAffinity×
01Carbonated waterFood & Beverages10.23×
02Fox News ChannelMovies & TV10.23×
03Holstein KielSports3.87×
04BlanketHome & Garden3.66×
05Michael Patrick KellyMusic & Radio3.57×
06Frauen-BundesligaSports3.22×
07Breaking newsMovies & TV2.85×
08F.C. Hansa RostockSports2.54×
09VolunteeringPolitics & Society2.49×
10Public transportCars & Mobility2.16×
11Online newspaperNews2.00×
12TransfermarktSports1.82×
13TagesschauMovies & TV1.81×
14Local newsNews1.79×
15NatureHome & Garden1.74×
16HugendubelShopping1.68×
17House musicMusic & Radio1.58×
18VacationsTravel & Leisure1.56×
19FamilyKids & Family1.55×
20Müller (company)Food & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boyens Medien audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boyens Medien audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.48×
Quality AwarenessPREMIUM1.37×
IndividualismJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boyens Medien audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.85×
Design AffinityPREMIUM0.87×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Boyens Medien's target market in Germany?

Boyens Medien's target market in Germany covers an estimated 1,752,858 people, concentrated in Schleswig-Holstein and Hamburg.

02

What is the gender split and age of Boyens Medien customers?

55.3% of the Boyens Medien audience are female, 44.7% are male, with an average age of 42.8 years.

03

Which brands do Boyens Medien fans like most?

Boyens Medien fans show strongest brand affinity for Breaking news (2.85×), Carbonated water (10.23×), and Tagesschau (1.81×) over the country average.

04

Where do Boyens Medien fans live in Germany?

Boyens Medien fans in Germany are most concentrated in Schleswig-Holstein (reach ~900K), Hamburg (reach ~30K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Boyens Medien fans also like?

Beyond Boyens Medien itself, the audience over-indexes on Carbonated water (10.23×), Tagesschau (1.81×), Fox News Channel (10.23×), and Nature (1.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Publishing audiences in Germany

See Boyens Medien audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Boyens Medien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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