Rascasse Audience Intelligence

Ullstein Verlag Target Market in Germany

A data profile of the people who buy, follow and care about Ullstein Verlag in Germany — modelled from more than twelve digital signal sources. Ullstein Verlag has an estimated audience of 344,782 people in Germany.

#6among Publishing in Germany#2000among Brand in Germany#275in Literature

The average Ullstein Verlag fan in Germany is 49.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Thalia, Bild, ZDF, with strongest over-indexing on Thalia (6.79× the country average).

Demographically, the Ullstein Verlag audience skews more female with an average age of 49.7, and over-indexes on personality traits such as DIY Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ullstein Verlag fan in Germany is more female, around 49.7 years old, with strong DIY Mentality tendencies and a notable affinity for Thalia.

Category: Literature · Type: Brand · Subtype: Publishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ullstein Verlag profile in Germany.

Audience size
345K
in Germany
Gender
80.1%♀
19.9% male
Age
49.7
average years
Country rank
#15696
Brand in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ullstein Verlag

80.1% are female, 19.9% are male, average age 49.7.

Fig. 02

Gender split

80.1%
Female
19.9%
Male
Demographic split for Ullstein Verlag audience in Germany
MetricValue
Female80.1%
Male19.9%
Average age49.7
Estimated audience size344,782
Fig. 03

Age distribution

Ø 49.7
average years
Age distribution of the Ullstein Verlag audience in Germany
Age bracketShare%
16-194%
20-297%
30-3914%
40-4929%
50+46%
Fig. 04

Worldwide distribution

93.5%

of the worldwide Ullstein Verlag audience comes from Germany.

Worldwide audience distribution share by country for Ullstein Verlag
CountryShare
Germany93.5%
Switzerland3.9%
China1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ullstein Verlag audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ullstein Verlag customers by region in Germany
#RegionReachAffinity×
01Berlin~30K2.08×
02Hamburg~9K1.18×
03Bayern~60K1.07×
04Sachsen~20K1.03×
05Brandenburg~10K1.01×
06Bremen~3K1.01×
07Schleswig-Holstein~10K0.98×
08Hessen~20K0.95×
09Nordrhein-Westfalen~70K0.94×
10Baden-Württemberg~40K0.93×
11Niedersachsen~30K0.90×
12Thüringen~8K0.90×
13Mecklenburg-Vorpommern~6K0.90×
14Saarland~4K0.86×
15Sachsen-Anhalt~8K0.85×
16Rheinland-Pfalz~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Ullstein Verlag, Germany
0.80×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ullstein Verlag audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ullstein Verlag audience
#·InterestCategoryAffinity×
01Helene BockhorstMovies & TV15.66×
02ThaliaShopping6.79×
03Sebastian FitzekLiterature6.43×
04Caroline WahlLiterature5.93×
05TatortMovies & TV4.50×
06Crime fictionLiterature4.38×
07Non-fiction booksLiterature4.08×
08Der TagesspiegelNews3.89×
09Let's Dance (German TV series)Movies & TV3.55×
10Westdeutscher RundfunkMovies & TV3.24×
11BestsellerLiterature3.04×
12ZDFMovies & TV2.98×
13TchiboShopping2.83×
14HugendubelShopping2.72×
15FOCUS OnlineNews2.61×
16ADACCars & Mobility2.47×
17BildNews2.25×
18Obi (store)Shopping2.03×
19LidlShopping1.78×
20GermanyTravel & Leisure1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ullstein Verlag audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ullstein Verlag audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.11×
Family OrientationCONSERVATISM1.11×
CreativityOPEN1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ullstein Verlag audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.52×
Early Adopter MentalityPOWER0.53×
Risk AppetiteTHRILL0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ullstein Verlag's target market in Germany?

Ullstein Verlag's target market in Germany covers an estimated 344,782 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ullstein Verlag customers?

80.1% of the Ullstein Verlag audience are female, 19.9% are male, with an average age of 49.7 years.

03

Which brands do Ullstein Verlag fans like most?

Ullstein Verlag fans show strongest brand affinity for Thalia (6.79×), Bild (2.25×), and ZDF (2.98×) over the country average.

04

Where do Ullstein Verlag fans live in Germany?

Ullstein Verlag fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ullstein Verlag fans also like?

Beyond Ullstein Verlag itself, the audience over-indexes on Bild (2.25×), ZDF (2.98×), Der Tagesspiegel (3.89×), and Germany (1.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ullstein Verlag audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ullstein Verlag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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