Ullstein Verlag Audience in Germany
Ullstein Verlag has an estimated audience of 344,179 people in Germany. 80.1% are female, 19.9% are male, average age 49.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Helene Bockhorst, Thalia, Bild, Let's Dance (German TV series).
The average Ullstein Verlag fan in Germany is 49.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Helene Bockhorst, Thalia, with strongest over-indexing on Gala (3.8× the country average). Demographically, the Ullstein Verlag audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Pet Ownership, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Brand · Subtype: Publishing
Demographics of Ullstein Verlag fans
| Metric | Value |
|---|---|
| Female | 80.1% |
| Male | 19.9% |
| Average age | 49.7 |
| Estimated audience size | 344,179 |
Audience persona
The typical Ullstein Verlag fan in Germany is more female, around 49.7 years old, with strong Pet Ownership tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,057 | 0.96× |
| Bayern | 60,486 | 1.09× |
| Baden-Württemberg | 44,660 | 0.95× |
| Berlin | 33,012 | 2.15× |
| Niedersachsen | 30,285 | 0.91× |
| Hessen | 24,878 | 0.95× |
| Sachsen | 17,511 | 1.04× |
| Rheinland-Pfalz | 12,990 | 0.75× |
| Schleswig-Holstein | 12,013 | 0.97× |
| Brandenburg | 10,693 | 1× |
| Hamburg | 8,971 | 1.15× |
| Thüringen | 7,417 | 0.85× |
| Sachsen-Anhalt | 6,566 | 0.74× |
| Mecklenburg-Vorpommern | 5,550 | 0.84× |
| Bremen | 3,008 | 1.02× |
| Saarland | 2,675 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 3.8× | News |
| Helene Bockhorst | 15.66× | Movies & TV |
| Thalia | 6.79× | Shopping |
| Bild | 2.25× | News |
| Let's Dance (German TV series) | 3.55× | Movies & TV |
| ZDF | 2.98× | Movies & TV |
| Der Tagesspiegel | 3.89× | News |
| Germany | 1.7× | Travel & Leisure |
| Spiegel Online | 2.28× | News |
| Wetter.com | 2.47× | Home & Garden |
| Obi (store) | 2.03× | Shopping |
| Crime fiction | 4.38× | Literature |
| Tchibo | 2.83× | Shopping |
| FOCUS Online | 2.61× | News |
| Westdeutscher Rundfunk | 3.24× | Movies & TV |
| Lidl | 1.78× | Shopping |
| Non-fiction books | 4.08× | Literature |
| Bestseller | 3.04× | Literature |
| Sebastian Fitzek | 6.43× | Literature |
| ADAC | 2.47× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.82 |
| Mindfulness | BALANCE | 1.51 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Healthy Lifestyle | BALANCE | 1.47 |
| Tradition | CONSERVATISM | 1.45 |
| Community Orientation | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.5% |
| Switzerland | 4.0% |
| China | 1.1% |
See Ullstein Verlag audiences in other countries
More Publishing audiences in Germany
- DC Comics (2,470,088)
- Boyens Medien (1,737,249)
- Taschen (598,658)
- Studio Ghibli (451,398)
- Presses Universitaires de France (385,121)
Frequently asked questions
How many fans does Ullstein Verlag have in Germany?
Ullstein Verlag has an estimated audience of 344,179 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ullstein Verlag fans?
80.1% of Ullstein Verlag fans are female, 19.9% are male, with an average age of 49.7 years.
Which brands do Ullstein Verlag fans like most?
Ullstein Verlag fans show strongest brand affinity for Gala (3.8×), Helene Bockhorst (15.66×), and Thalia (6.79×) over the country average.
Where do Ullstein Verlag fans live in Germany?
Ullstein Verlag fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,057), Bayern (reach 60,486), and Baden-Württemberg (reach 44,660). These three regions account for the largest share of the active audience.
What other brands do Ullstein Verlag fans also like?
Beyond Ullstein Verlag itself, the audience over-indexes on Helene Bockhorst (15.66×), Thalia (6.79×), Bild (2.25×), and Let's Dance (German TV series) (3.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ullstein Verlag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.