Rascasse Audience Intelligence

Studio Ghibli Target Market in Germany

A data profile of the people who buy, follow and care about Studio Ghibli in Germany — modelled from more than twelve digital signal sources. Studio Ghibli has an estimated audience of 433,926 people in Germany.

#4among Publishing in Germany#1697among Brand in Germany#227in Literature

The average Studio Ghibli fan in Germany is 27.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Crunchyroll, Pokémon (video game series), with strongest over-indexing on Harry Potter (4.62× the country average).

Demographically, the Studio Ghibli audience skews balanced with an average age of 27.8, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Studio Ghibli fan in Germany is balanced, around 27.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Harry Potter.

Category: Literature · Type: Brand · Subtype: Publishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Studio Ghibli profile in Germany.

Audience size
434K
in Germany
Gender
50.8%♀
49.2% male
Age
27.8
average years
Country rank
#13133
Brand in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Studio Ghibli

50.8% are female, 49.2% are male, average age 27.8.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Studio Ghibli audience in Germany
MetricValue
Female50.8%
Male49.2%
Average age27.8
Estimated audience size433,926
Fig. 03

Age distribution

Ø 27.8
average years
Age distribution of the Studio Ghibli audience in Germany
Age bracketShare%
16-1952%
20-2924%
30-3914%
40-498%
50+4%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Studio Ghibli audience comes from Germany.

Worldwide audience distribution share by country for Studio Ghibli
CountryShare
United States28.6%
Brazil13.1%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Studio Ghibli audience in Germany is strongest.

Fig. 05

Top regions by affinity

Studio Ghibli customers by region in Germany
#RegionReachAffinity×
01Berlin~30K1.64×
02Hamburg~10K1.28×
03Bremen~5K1.19×
04Hessen~40K1.13×
05Nordrhein-Westfalen~100K1.05×
06Sachsen~20K1.03×
07Bayern~70K0.97×
08Baden-Württemberg~60K0.95×
09Niedersachsen~40K0.92×
10Rheinland-Pfalz~20K0.92×
11Schleswig-Holstein~10K0.90×
12Thüringen~10K0.86×
13Brandenburg~10K0.84×
14Saarland~5K0.84×
15Sachsen-Anhalt~9K0.79×
16Mecklenburg-Vorpommern~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Studio Ghibli, Germany
0.74×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Studio Ghibli audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Studio Ghibli audience
#·InterestCategoryAffinity×
01Spirited AwayMovies & TV11.93×
02Yu-Gi-Oh!Literature11.12×
03CrunchyrollGames10.81×
04Monster HunterGames8.52×
05Final FantasyGames8.23×
06Dungeons & DragonsGames8.13×
07Hunter × HunterLiterature7.65×
08Pokémon (video game series)Games6.96×
09Action figureKids & Family6.70×
10DrachenlordInternet & Social Media5.96×
11WebcomicLiterature5.23×
12Animated cartoonMovies & TV5.21×
13Harry PotterMovies & TV4.62×
14One PieceMovies & TV4.41×
15Comic bookLiterature4.35×
16CartoonMovies & TV4.28×
17Millie Bobby BrownMovies & TV4.26×
18PokémonGames4.06×
19TwitchGames2.86×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Studio Ghibli audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Studio Ghibli audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.29×
Urban LifestyleOPEN1.12×
Early Adopter MentalityPOWER1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Studio Ghibli audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.36×
CreativityOPEN0.48×
Community OrientationOPEN0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Studio Ghibli's target market in Germany?

Studio Ghibli's target market in Germany covers an estimated 433,926 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Studio Ghibli customers?

50.8% of the Studio Ghibli audience are female, 49.2% are male, with an average age of 27.8 years.

03

Which brands do Studio Ghibli fans like most?

Studio Ghibli fans show strongest brand affinity for Harry Potter (4.62×), Crunchyroll (10.81×), and Pokémon (video game series) (6.96×) over the country average.

04

Where do Studio Ghibli fans live in Germany?

Studio Ghibli fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Studio Ghibli fans also like?

Beyond Studio Ghibli itself, the audience over-indexes on Crunchyroll (10.81×), Pokémon (video game series) (6.96×), Action figure (6.7×), and Arts and music (1.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Publishing audiences in Germany

See Studio Ghibli audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Studio Ghibli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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