Studio Ghibli Audience in Germany
Studio Ghibli has an estimated audience of 451,398 people in Germany. 50.8% are female, 49.2% are male, average age 27.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Crunchyroll, Euphoria, Pokémon (video game series), Action figure.
The average Studio Ghibli fan in Germany is 27.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Crunchyroll, Euphoria, with strongest over-indexing on Harry Potter (4.62× the country average). Demographically, the Studio Ghibli audience skews balanced with an average age of 27.8, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Brand · Subtype: Publishing
Demographics of Studio Ghibli fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 27.8 |
| Estimated audience size | 451,398 |
Audience persona
The typical Studio Ghibli fan in Germany is balanced, around 27.8 years old, with strong Sustainability tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,446 | 1.1× |
| Bayern | 71,489 | 0.99× |
| Baden-Württemberg | 60,444 | 0.98× |
| Niedersachsen | 40,437 | 0.92× |
| Hessen | 40,413 | 1.17× |
| Berlin | 34,777 | 1.72× |
| Sachsen | 22,802 | 1.03× |
| Rheinland-Pfalz | 20,998 | 0.93× |
| Schleswig-Holstein | 14,240 | 0.88× |
| Hamburg | 12,943 | 1.27× |
| Brandenburg | 11,145 | 0.8× |
| Thüringen | 9,488 | 0.82× |
| Sachsen-Anhalt | 8,562 | 0.73× |
| Mecklenburg-Vorpommern | 5,954 | 0.69× |
| Bremen | 4,556 | 1.18× |
| Saarland | 4,352 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 4.62× | Movies & TV |
| Crunchyroll | 10.81× | Games |
| Euphoria | 3.21× | Movies & TV |
| Pokémon (video game series) | 6.96× | Games |
| Action figure | 6.7× | Kids & Family |
| Arts and music | 1.74× | Arts & Culture |
| Final Fantasy | 8.23× | Games |
| Yu-Gi-Oh! | 11.12× | Literature |
| Cartoon | 4.28× | Movies & TV |
| One Piece | 4.41× | Movies & TV |
| Pokémon | 4.06× | Games |
| Dungeons & Dragons | 8.13× | Games |
| Comic book | 4.35× | Literature |
| Millie Bobby Brown | 4.26× | Movies & TV |
| Monster Hunter | 8.52× | Games |
| Animated cartoon | 5.21× | Movies & TV |
| Spirited Away | 11.93× | Movies & TV |
| Hunter × Hunter | 7.65× | Literature |
| Twitch | 2.86× | Games |
| Webcomic | 5.23× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.5 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Early Adopter Mentality | POWER | 1.26 |
| Social Media Usage | JOY | 1.18 |
| Urban Lifestyle | OPEN | 1.13 |
| Creativity | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| Brazil | 17.6% |
| Italy | 5.6% |
See Studio Ghibli audiences in other countries
More Publishing audiences in Germany
- DC Comics (2,470,088)
- Boyens Medien (1,737,249)
- Taschen (598,658)
- Presses Universitaires de France (385,121)
- Ullstein Verlag (344,179)
Frequently asked questions
How many fans does Studio Ghibli have in Germany?
Studio Ghibli has an estimated audience of 451,398 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Studio Ghibli fans?
50.8% of Studio Ghibli fans are female, 49.2% are male, with an average age of 27.8 years.
Which brands do Studio Ghibli fans like most?
Studio Ghibli fans show strongest brand affinity for Harry Potter (4.62×), Crunchyroll (10.81×), and Euphoria (3.21×) over the country average.
Where do Studio Ghibli fans live in Germany?
Studio Ghibli fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,446), Bayern (reach 71,489), and Baden-Württemberg (reach 60,444). These three regions account for the largest share of the active audience.
What other brands do Studio Ghibli fans also like?
Beyond Studio Ghibli itself, the audience over-indexes on Crunchyroll (10.81×), Euphoria (3.21×), Pokémon (video game series) (6.96×), and Action figure (6.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Studio Ghibli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.