Pokémon (video game series) Audience in Germany

Pokémon (video game series) has an estimated audience of 3,067,282 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pokémon, The Legend of Zelda, Shōnen manga, Batman, Harry Potter.

Pokémon (video game series) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Pokémon. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pokémon, The Legend of Zelda, Shōnen manga, with strongest over-indexing on Pokémon (10.23× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Action-Adventure

Demographics of Pokémon (video game series) fans

Demographic split for Pokémon (video game series) audience in Germany
MetricValue
Estimated audience size3,067,282

Audience persona

The typical Pokémon (video game series) fan in Germany shows strong Urban Lifestyle tendencies and a notable affinity for Pokémon.

Top regions in Germany

Top regions ranked by reach for Pokémon (video game series) in Germany
RegionReachAffinity
Nordrhein-Westfalen698,8681.04×
Bayern419,2660.85×
Baden-Württemberg352,9960.84×
Niedersachsen307,5221.03×
Hessen226,5210.97×
Sachsen179,2441.19×
Rheinland-Pfalz146,8570.96×
Berlin135,3470.99×
Schleswig-Holstein114,1581.04×
Brandenburg108,1961.14×
Sachsen-Anhalt81,7501.03×
Thüringen81,7411.05×
Hamburg72,9861.05×
Mecklenburg-Vorpommern59,8011.02×
Saarland33,1500.88×
Bremen24,3160.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pokémon (video game series) audience
BrandAffinityCategory
Pokémon10.23×Games
The Legend of Zelda13.52×Games
Shōnen manga12.73×Literature
Batman4.16×Movies & TV
Harry Potter2.7×Movies & TV
Forrest Gump15.16×Movies & TV
Vegetable Gardening9.11×Food & Beverages
Collectible card game9.06×Games
Role-playing games5.33×Games
J-pop11.83×Music & Radio
Pokémon Go13.93×Games
Superman3.66×Movies & TV
Minecraft7.55×Games
Pokémon Trading Card Game15.24×Games
Cricket World Cup15.6×Sports
Anime convention4.96×Literature
Fortnite4.61×Games
Livemusic3.46×Music & Radio
Anime and manga fandom4.42×Literature
Nintendo Switch6.93×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pokémon (video game series) audience
TraitClusterScore
Urban LifestyleOPEN1.21
Social Media UsageJOY1.19
LGBTQ+ IdentityOPEN1.11
Price SensitivityPREMIUM1.08
SustainabilityBALANCE1.06
Sports ActivityPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for Pokémon (video game series)
CountryShare
United States33.1%
Japan9.2%
France5.8%

See Pokémon (video game series) audiences in other countries

More Action-Adventure audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pokémon (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.