Pokémon (video game series) Audience in Germany

Pokémon (video game series) logo

Pokémon (video game series) has an estimated audience of 3,067,282 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Goon, Home construction, Progressive rock, Gil Ofarim.

Pokémon (video game series) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Dog breed. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Goon, Home construction, with strongest over-indexing on Dog breed (1.94× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Action-Adventure

Demographics of Pokémon (video game series) fans

Demographic split for Pokémon (video game series) audience in Germany
MetricValue
Estimated audience size3,067,282

Audience persona

The typical Pokémon (video game series) fan in Germany shows strong Urban Lifestyle tendencies and a notable affinity for Dog breed.

Top regions in Germany

Top regions ranked by reach for Pokémon (video game series) in Germany
RegionReachAffinity
Nordrhein-Westfalen698,8681.04×
Bayern419,2660.85×
Baden-Württemberg352,9960.84×
Niedersachsen307,5221.03×
Hessen226,5210.97×
Sachsen179,2441.19×
Rheinland-Pfalz146,8570.96×
Berlin135,3470.99×
Schleswig-Holstein114,1581.04×
Brandenburg108,1961.14×
Sachsen-Anhalt81,7501.03×
Thüringen81,7411.05×
Hamburg72,9861.05×
Mecklenburg-Vorpommern59,8011.02×
Saarland33,1500.88×
Bremen24,3160.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pokémon (video game series) audience
BrandAffinityCategory
Dog breed1.94×Pets & Animals
Goon11.92×Movies & TV
Home construction1.5×Home & Garden
Progressive rock2.32×Music & Radio
Gil Ofarim1.65×Music & Radio
Combat sport1.56×Sports
Handmade Gifts2.29×Kids & Family
Personalised Gifts1.6×Home & Garden
Staycation3.16×Home & Garden
Footloose (1984 film)4.46×Movies & TV
Natural rubber1.75×Cars & Mobility
Ireen Sheer2.14×Music & Radio
N'Golo Kanté4.09×Sports
Mido (footballer)4.48×Sports
Prozis3.12×Shopping
Grinch1.6×Movies & TV
San Gil2.61×Travel & Leisure
Scratching post3.51×Pets & Animals
Société Nautique de Genève10.15×Travel & Leisure
Polizia di Stato5.33×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pokémon (video game series) audience
TraitClusterScore
Urban LifestyleOPEN1.21
Social Media UsageJOY1.19
LGBTQ+ IdentityOPEN1.11
Price SensitivityPREMIUM1.08
SustainabilityBALANCE1.06
Sports ActivityPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for Pokémon (video game series)
CountryShare
United States33.1%
Japan9.2%
France5.8%

See Pokémon (video game series) audiences in other countries

More Action-Adventure audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pokémon (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.