Rascasse Audience Intelligence

Pokémon (video game series) Audience in Germany

A data profile of the people who buy, follow and care about Pokémon (video game series) in Germany — modelled from more than twelve digital signal sources. Pokémon (video game series) has an estimated audience of 3,080,272 people in Germany.

#1among Action-Adventure in Germany#12among Video / Board Game in Germany#55in Games

Pokémon (video game series) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Pokémon.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pokémon, Collectible card game, The Legend of Zelda, with strongest over-indexing on Pokémon (14.23× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pokémon (video game series) fan in Germany shows strong Social Media Usage tendencies and a notable affinity for Pokémon.

Category: Games · Type: Video / Board Game · Subtype: Action-Adventure

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pokémon (video game series) profile in Germany.

Audience size
3.1M
in Germany
Country rank
#2045
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pokémon (video game series) fans

Fig. 02

Gender split

Demographic split for Pokémon (video game series) audience in Germany
MetricValue
Estimated audience size3,080,272
Fig. 04

Worldwide distribution

5.7%

of the worldwide Pokémon (video game series) audience comes from Germany.

Worldwide audience distribution share by country for Pokémon (video game series)
CountryShare
United States33.0%
Japan9.1%
France5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pokémon (video game series) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pokémon (video game series) fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.17×
02Brandenburg~100K1.13×
03Sachsen-Anhalt~80K1.05×
04Thüringen~80K1.05×
05Hamburg~70K1.05×
06Mecklenburg-Vorpommern~60K1.05×
07Schleswig-Holstein~100K1.04×
08Niedersachsen~300K1.03×
09Nordrhein-Westfalen~700K1.02×
10Rheinland-Pfalz~100K0.96×
11Bremen~30K0.96×
12Hessen~200K0.95×
13Berlin~100K0.95×
14Saarland~30K0.92×
15Bayern~400K0.84×
16Baden-Württemberg~300K0.83×
Fig. 06

Affinity by region

Affinity by region — Pokémon (video game series), Germany
0.83×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pokémon (video game series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pokémon (video game series) audience
#·InterestCategoryAffinity×
01Super Smash Bros.Games14.85×
02My Hero AcademiaLiterature14.59×
03Pokémon GoGames14.48×
04PokémonGames14.23×
05Mario KartGames13.85×
06The Legend of ZeldaGames13.29×
07Collectible card gameGames12.94×
08Shōnen mangaLiterature12.51×
09Magic: The GatheringGames10.85×
10TokyoTravel & Leisure10.17×
11Anime conventionLiterature7.32×
12Robert RedfordMovies & TV6.90×
13One PieceMovies & TV6.05×
14Anime and manga fandomLiterature5.49×
15Role-playing gamesGames5.12×
16Board gamesGames5.03×
17SupermanMovies & TV4.33×
18RedditInternet & Social Media4.31×
19BatmanMovies & TV3.55×
20Harry PotterMovies & TV2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pokémon (video game series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pokémon (video game series) audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.56×
Risk AppetiteTHRILL1.42×
Sports ActivityPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pokémon (video game series) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.53×
Design AffinityPREMIUM0.66×
IndulgenceJOY0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action-Adventure audiences in Germany

See Pokémon (video game series) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pokémon (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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