Pokémon Go Audience in Germany
Pokémon Go has an estimated audience of 783,962 people in Germany. 39.4% are female, 60.6% are male, average age 26.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Pokémon (video game series), Pokémon, Harry Potter, Pikachu, Pokémon Trading Card Game.
The average Pokémon Go fan in Germany is 26.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Pokémon (video game series), Pokémon, Harry Potter, with strongest over-indexing on Pokémon (video game series) (14.48× the country average). Demographically, the Pokémon Go audience skews more male with an average age of 26.4, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Action-Adventure
Demographics of Pokémon Go fans
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 26.4 |
| Estimated audience size | 783,962 |
Audience persona
The typical Pokémon Go fan in Germany is more male, around 26.4 years old, with strong Sustainability tendencies and a notable affinity for Pokémon (video game series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 180,906 | 1.05× |
| Bayern | 110,984 | 0.88× |
| Niedersachsen | 91,722 | 1.2× |
| Baden-Württemberg | 79,351 | 0.74× |
| Sachsen | 49,092 | 1.28× |
| Hessen | 48,161 | 0.81× |
| Rheinland-Pfalz | 37,784 | 0.96× |
| Schleswig-Holstein | 32,404 | 1.15× |
| Berlin | 31,189 | 0.89× |
| Brandenburg | 26,757 | 1.1× |
| Sachsen-Anhalt | 24,522 | 1.21× |
| Hamburg | 18,054 | 1.02× |
| Thüringen | 17,791 | 0.89× |
| Mecklenburg-Vorpommern | 14,583 | 0.97× |
| Saarland | 7,713 | 0.8× |
| Bremen | 6,970 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pokémon (video game series) | 14.48× | Games |
| Pokémon | 6.55× | Games |
| Harry Potter | 2.4× | Movies & TV |
| Pikachu | 12.6× | Games |
| Pokémon Trading Card Game | 14.99× | Games |
| Crunchyroll | 6.09× | Games |
| Hunter × Hunter | 8.24× | Literature |
| Yu-Gi-Oh! | 9.48× | Literature |
| Mobile game | 2.77× | Games |
| Collectible card game | 5.64× | Games |
| Household goods | 4.95× | Home & Garden |
| Superman | 2.5× | Movies & TV |
| Shōnen manga | 6.12× | Literature |
| Nintendo | 3.97× | Games |
| Twitch | 2.54× | Games |
| Webtoon | 8.5× | Internet & Social Media |
| Role-playing games | 3.07× | Games |
| Anime and manga fandom | 3.22× | Literature |
| Fairy Tail | 8.07× | Literature |
| Dragon Ball Z | 5.17× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.2 |
| Career Orientation | POWER | 1.12 |
| Urban Lifestyle | OPEN | 1.1 |
| Extroversion | THRILL | 1.1 |
| Travelling | THRILL | 1.03 |
| Patriotism | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| Japan | 10.1% |
| Germany | 6.3% |
See Pokémon Go audiences in other countries
More Action-Adventure audiences in Germany
- Pokémon (video game series) (3,067,282)
- Pokémon Trading Card Game (533,699)
- God of War III (112,816)
- Pokémon Platinum (72,848)
- Pokémon Yellow (47,488)
Frequently asked questions
How many fans does Pokémon Go have in Germany?
Pokémon Go has an estimated audience of 783,962 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pokémon Go fans?
39.4% of Pokémon Go fans are female, 60.6% are male, with an average age of 26.4 years.
Which brands do Pokémon Go fans like most?
Pokémon Go fans show strongest brand affinity for Pokémon (video game series) (14.48×), Pokémon (6.55×), and Harry Potter (2.4×) over the country average.
Where do Pokémon Go fans live in Germany?
Pokémon Go fans in Germany are most concentrated in Nordrhein-Westfalen (reach 180,906), Bayern (reach 110,984), and Niedersachsen (reach 91,722). These three regions account for the largest share of the active audience.
What other brands do Pokémon Go fans also like?
Beyond Pokémon Go itself, the audience over-indexes on Pokémon (6.55×), Harry Potter (2.4×), Pikachu (12.6×), and Pokémon Trading Card Game (14.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pokémon Go. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.