Rascasse Audience Intelligence

Pokémon Go Audience in Germany

A data profile of the people who buy, follow and care about Pokémon Go in Germany — modelled from more than twelve digital signal sources. Pokémon Go has an estimated audience of 780,768 people in Germany.

#2among Action-Adventure in Germany#61among Video / Board Game in Germany#182in Games

The average Pokémon Go fan in Germany is 26.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Pokémon (video game series), Pokémon, Harry Potter, with strongest over-indexing on Pokémon (video game series) (14.48× the country average).

Demographically, the Pokémon Go audience skews more male with an average age of 26.4, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pokémon Go fan in Germany is more male, around 26.4 years old, with strong Pet Ownership tendencies and a notable affinity for Pokémon (video game series).

Category: Games · Type: Video / Board Game · Subtype: Action-Adventure

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pokémon Go profile in Germany.

Audience size
781K
in Germany
Gender
39.4%♀
60.6% male
Age
26.4
average years
Country rank
#8055
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pokémon Go fans

39.4% are female, 60.6% are male, average age 26.4.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Pokémon Go audience in Germany
MetricValue
Female39.4%
Male60.6%
Average age26.4
Estimated audience size780,768
Fig. 03

Age distribution

Ø 26.4
average years
Age distribution of the Pokémon Go audience in Germany
Age bracketShare%
16-1956%
20-2925%
30-3910%
40-496%
50+3%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Pokémon Go audience comes from Germany.

Worldwide audience distribution share by country for Pokémon Go
CountryShare
United States29.5%
Japan10.1%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pokémon Go audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pokémon Go fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~30K1.28×
02Sachsen~50K1.27×
03Schleswig-Holstein~30K1.17×
04Brandenburg~30K1.15×
05Niedersachsen~90K1.13×
06Hamburg~20K1.05×
07Nordrhein-Westfalen~200K1.02×
08Bremen~7K1.02×
09Mecklenburg-Vorpommern~20K1.01×
10Rheinland-Pfalz~40K0.95×
11Thüringen~20K0.93×
12Berlin~30K0.86×
13Bayern~100K0.85×
14Saarland~8K0.81×
15Hessen~50K0.80×
16Baden-Württemberg~80K0.71×
Fig. 06

Affinity by region

Affinity by region — Pokémon Go, Germany
0.71×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pokémon Go audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pokémon Go audience
#·InterestCategoryAffinity×
01Pokémon (video game series)Games14.48×
02PikachuGames12.60×
03Yu-Gi-Oh!Literature9.48×
04WebtoonInternet & Social Media8.50×
05Hunter × HunterLiterature8.24×
06Fairy TailLiterature8.07×
07PokémonGames6.55×
08Shōnen mangaLiterature6.12×
09CrunchyrollGames6.09×
10Collectible card gameGames5.64×
11Dragon Ball ZMovies & TV5.17×
12Household goodsHome & Garden4.95×
13DeviantArtInternet & Social Media4.69×
14NintendoGames3.97×
15Anime and manga fandomLiterature3.22×
16Role-playing gamesGames3.07×
17Mobile gameGames2.77×
18TwitchGames2.54×
19SupermanMovies & TV2.50×
20Harry PotterMovies & TV2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pokémon Go audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pokémon Go audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.25×
ExtroversionTHRILL1.19×
Social Media UsageJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pokémon Go audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.43×
Design AffinityPREMIUM0.55×
MindfulnessBALANCE0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pokémon Go have in Germany?

Pokémon Go has an estimated audience of 780,768 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pokémon Go fans?

39.4% of Pokémon Go fans are female, 60.6% are male, with an average age of 26.4 years.

03

Which brands do Pokémon Go fans like most?

Pokémon Go fans show strongest brand affinity for Pokémon (video game series) (14.48×), Pokémon (6.55×), and Harry Potter (2.4×) over the country average.

04

Where do Pokémon Go fans live in Germany?

Pokémon Go fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Niedersachsen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Pokémon Go fans also like?

Beyond Pokémon Go itself, the audience over-indexes on Pokémon (6.55×), Harry Potter (2.4×), Pikachu (12.6×), and Crunchyroll (6.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action-Adventure audiences in Germany

See Pokémon Go audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pokémon Go. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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