Webtoon Audience in Germany
Webtoon has an estimated audience of 763,130 people in Germany. 54.9% are female, 45.1% are male, average age 29.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Arts and music, Reading, Entertainment, Music, Movies.
The average Webtoon fan in Germany is 29.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Arts and music, Reading, Entertainment, with strongest over-indexing on Arts and music (2.23× the country average). Demographically, the Webtoon audience skews balanced with an average age of 29.2, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Webtoon fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 29.2 |
| Estimated audience size | 763,130 |
Audience persona
The typical Webtoon fan in Germany is balanced, around 29.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Arts and music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 188,047 | 1.13× |
| Bayern | 119,991 | 0.98× |
| Baden-Württemberg | 101,932 | 0.98× |
| Hessen | 75,993 | 1.31× |
| Niedersachsen | 74,548 | 1.01× |
| Berlin | 39,627 | 1.16× |
| Rheinland-Pfalz | 38,325 | 1× |
| Sachsen | 35,338 | 0.94× |
| Schleswig-Holstein | 26,273 | 0.96× |
| Brandenburg | 23,607 | 1× |
| Sachsen-Anhalt | 16,829 | 0.85× |
| Thüringen | 16,341 | 0.84× |
| Hamburg | 15,224 | 0.88× |
| Mecklenburg-Vorpommern | 12,232 | 0.84× |
| Saarland | 9,637 | 1.03× |
| Bremen | 7,267 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arts and music | 2.23× | Arts & Culture |
| Reading | 2.3× | Literature |
| Entertainment | 2.03× | Movies & TV |
| Music | 2.03× | Business & Career |
| Movies | 2.12× | Movies & TV |
| Games | 2.21× | Games |
| Harry Potter | 2.2× | Movies & TV |
| Food and drink | 1.86× | Food & Beverages |
| Sports | 1.89× | Sports |
| Consumer electronics | 1.95× | Technology & Electronics |
| KPop Demon Hunters | 4.46× | Movies & TV |
| Computers | 2.03× | Technology & Electronics |
| Yahoo!ショッピング | 3.26× | |
| Food | 1.79× | Food & Beverages |
| Cuisine | 2.47× | Food & Beverages |
| Cartoon | 4.53× | Movies & TV |
| Outdoor recreation | 1.84× | Sports |
| Vehicles | 1.85× | Cars & Mobility |
| Live events | 1.92× | Music & Radio |
| Webcomic | 6.33× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.96 |
| Extroversion | THRILL | 1.47 |
| Sustainability | BALANCE | 1.39 |
| Social Media Usage | JOY | 1.24 |
| Urban Lifestyle | OPEN | 1.23 |
| DIY Mentality | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| France | 7.3% |
| Indonesia | 7.1% |
See Webtoon audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Webtoon have in Germany?
Webtoon has an estimated audience of 763,130 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Webtoon fans?
54.9% of Webtoon fans are female, 45.1% are male, with an average age of 29.2 years.
Which brands do Webtoon fans like most?
Webtoon fans show strongest brand affinity for Arts and music (2.23×), Reading (2.3×), and Entertainment (2.03×) over the country average.
Where do Webtoon fans live in Germany?
Webtoon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 188,047), Bayern (reach 119,991), and Baden-Württemberg (reach 101,932). These three regions account for the largest share of the active audience.
What other brands do Webtoon fans also like?
Beyond Webtoon itself, the audience over-indexes on Reading (2.3×), Entertainment (2.03×), Music (2.03×), and Movies (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Webtoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.