Rascasse Audience Intelligence

Cuisine Audience in Germany

Name: Cuisine — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Cuisine in Germany — modelled from more than twelve digital signal sources. Cuisine has an estimated audience of 18,056,893 people in Germany.

#42among Lifestyle cluster in Germany #57among Topic in Germany #6in Food & Beverages

The average Cuisine fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Kitchen, Volunteering, with strongest over-indexing on Tagesschau (1.77× the country average).

Demographically, the Cuisine audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cuisine fan in Germany is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cuisine profile in Germany.

Audience size

18.1M

in Germany

Gender

59.3%♀

40.7% male

Age

39.9

average years

Country rank

#94

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Cuisine fans

59.3% are female, 40.7% are male, average age 39.9.

Fig. 02

Gender split

59.3%

Female

40.7%

Male

Demographic split for Cuisine audience in Germany
Metric	Value
Female	59.3%
Male	40.7%
Average age	39.9
Estimated audience size	18,056,893

Fig. 03

Age distribution

Age distribution of the Cuisine audience in Germany
Age bracket	Share	%
16-19		17%
20-29		20%
30-39		21%
40-49		23%
50+		19%

Fig. 04

Worldwide distribution

2.9%

of the worldwide Cuisine audience comes from Germany.

Worldwide audience distribution share by country for Cuisine
Country	Share
United States	16.6%
Japan	7.3%
Italy	5.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cuisine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cuisine fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~1.5M	1.62×
02	Hessen	~1.5M	1.26×
03	Hamburg	~500K	1.11×
04	Saarland	~200K	1.11×
05	Nordrhein-Westfalen	~4.5M	1.10×
06	Bremen	~200K	1.03×
07	Baden-Württemberg	~2.5M	0.98×
08	Bayern	~3M	0.96×
09	Niedersachsen	~1.5M	0.93×
10	Rheinland-Pfalz	~800K	0.93×
11	Sachsen	~800K	0.91×
12	Schleswig-Holstein	~600K	0.88×
13	Brandenburg	~500K	0.85×
14	Thüringen	~400K	0.85×
15	Sachsen-Anhalt	~400K	0.82×
16	Mecklenburg-Vorpommern	~300K	0.80×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cuisine audience
#	Interest	Category	×
01	Homeschooling	Politics & Society	3.20×
02	Real property	Home & Garden	2.69×
03	Volunteering	Politics & Society	2.58×
04	Succulent plant	Home & Garden	2.55×
05	Kitchen	Home & Garden	2.37×
06	Flowering plant	Home & Garden	2.24×
07	Bedroom furniture	Home & Garden	2.13×
08	Livestock	Pets & Animals	1.89×
09	Crochet	Home & Garden	1.78×
10	Tagesschau	Movies & TV	1.77×
11	Focus	News	1.76×
12	Siberian Husky	Pets & Animals	1.73×
13	French Bulldog	Pets & Animals	1.70×
14	Chihuahua (dog)	Pets & Animals	1.69×
15	Transfermarkt	Sports	1.67×
16	Musical instrument	Music & Radio	1.64×
17	Fast food	Food & Beverages	1.61×
18	Westdeutscher Rundfunk	Movies & TV	1.61×
19	Netto Marken-Discount	Shopping	1.54×
20	Nature	Home & Garden	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Cuisine audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	1.25×
Quality Awareness	PREMIUM	1.22×
Design Affinity	PREMIUM	1.18×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Cuisine audience · Rather not
Trait	Cluster	Score
Sports Activity	POWER	0.97×
Career Orientation	POWER	0.98×
Social Media Usage	JOY	0.99×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Cuisine have in Germany?

Cuisine has an estimated audience of 18,056,893 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Cuisine fans?

59.3% of Cuisine fans are female, 40.7% are male, with an average age of 39.9 years.

Which brands do Cuisine fans like most?

Cuisine fans show strongest brand affinity for Tagesschau (1.77×), Kitchen (2.37×), and Volunteering (2.58×) over the country average.

Where do Cuisine fans live in Germany?

Cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4.5M), Bayern (reach ~3M), and Baden-Württemberg (reach ~2.5M). These three regions account for the largest share of the active audience.

What other brands do Cuisine fans also like?

Beyond Cuisine itself, the audience over-indexes on Kitchen (2.37×), Volunteering (2.58×), Nature (1.53×), and Netto Marken-Discount (1.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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