Cuisine Audience in Germany
Cuisine has an estimated audience of 18,056,893 people in Germany. 59.3% are female, 40.7% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Home Delivery, Gilbert Burns (fighter), BULLDOG Gin, Glashütte.
The average Cuisine fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Home Delivery, Gilbert Burns (fighter), with strongest over-indexing on Stradivarius (1.78× the country average). Demographically, the Cuisine audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Cuisine fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 39.9 |
| Estimated audience size | 18,056,893 |
Audience persona
The typical Cuisine fan in Germany is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,419,584 | 1.12× |
| Bayern | 2,840,733 | 0.98× |
| Baden-Württemberg | 2,495,740 | 1.01× |
| Hessen | 1,811,624 | 1.32× |
| Niedersachsen | 1,616,110 | 0.92× |
| Berlin | 1,385,885 | 1.72× |
| Rheinland-Pfalz | 836,172 | 0.92× |
| Sachsen | 801,256 | 0.9× |
| Schleswig-Holstein | 572,557 | 0.88× |
| Hamburg | 474,056 | 1.16× |
| Brandenburg | 442,699 | 0.79× |
| Thüringen | 339,387 | 0.74× |
| Sachsen-Anhalt | 336,917 | 0.72× |
| Saarland | 242,670 | 1.09× |
| Mecklenburg-Vorpommern | 242,570 | 0.7× |
| Bremen | 158,019 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.78× | Shopping |
| Home Delivery | 1.56× | Food & Beverages |
| Gilbert Burns (fighter) | 8.24× | Sports |
| BULLDOG Gin | 7.54× | Food & Beverages |
| Glashütte | 1.97× | Travel & Leisure |
| Cachorro | 1.57× | Pets & Animals |
| Jaguar F-Pace | 2.73× | Cars & Mobility |
| The Equalizer | 2.08× | Movies & TV |
| Chromebook | 2.7× | Technology & Electronics |
| Keeper (password manager) | 1.68× | Technology & Electronics |
| Homesteading | 2.45× | Home & Garden |
| Brockmans Gin | 6.86× | Food & Beverages |
| Gloria | 1.73× | Music & Radio |
| Citadelle (gin) | 6.41× | Food & Beverages |
| Glamis | 1.97× | Travel & Leisure |
| Information sensitivity | 1.84× | Technology & Electronics |
| Viator | 2.16× | Travel & Leisure |
| Gender-neutral language | 1.88× | Politics & Society |
| Timo Hildebrand | 3.16× | Sports |
| Hückelhoven | 2.68× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.22 |
| Sports Activity | POWER | 1.19 |
| Pet Ownership | JOY | 1.15 |
| DIY Mentality | THRILL | 1.14 |
| Design Affinity | PREMIUM | 1.12 |
| Sustainability | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
See Cuisine audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cuisine have in Germany?
Cuisine has an estimated audience of 18,056,893 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cuisine fans?
59.3% of Cuisine fans are female, 40.7% are male, with an average age of 39.9 years.
Which brands do Cuisine fans like most?
Cuisine fans show strongest brand affinity for Stradivarius (1.78×), Home Delivery (1.56×), and Gilbert Burns (fighter) (8.24×) over the country average.
Where do Cuisine fans live in Germany?
Cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,419,584), Bayern (reach 2,840,733), and Baden-Württemberg (reach 2,495,740). These three regions account for the largest share of the active audience.
What other brands do Cuisine fans also like?
Beyond Cuisine itself, the audience over-indexes on Home Delivery (1.56×), Gilbert Burns (fighter) (8.24×), BULLDOG Gin (7.54×), and Glashütte (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.