A data profile of the people who buy, follow and care about Cuisine in India — modelled from more than twelve digital signal sources. Cuisine has an estimated audience of 26,066,838 people in India.
Cuisine has an estimated audience of 26,066,838 people in India. 33.6% are female, 66.4% are male, average age 32.7. Top brand affinities: Embroidery, Earring, Engagement ring, Wedding invitation, Crochet.
Top brand affinities include Embroidery, Earring, Engagement ring, with strongest over-indexing on Embroidery (1.82× the country average).
Demographically, the Cuisine audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical Cuisine fan in India is more male, around 32.7 years old, with strong Indulgence tendencies and a notable affinity for Embroidery.
The key figures that characterise the Cuisine profile in India.
33.6% are female, 66.4% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 32.7 |
| Estimated audience size | 26,066,838 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Cuisine audience comes from India.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
The strongest cross-interests of the Cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crochet | Home & Garden | 2.18× | ||
| 02 | Sewing machine | Home & Garden | 2.08× | ||
| 03 | Embroidery | Home & Garden | 1.82× | ||
| 04 | Breakfast | Food & Beverages | 1.75× | ||
| 05 | Fashion show | Fashion & Accessoires | 1.75× | ||
| 06 | Lunch | Food & Beverages | 1.75× | ||
| 07 | Seafood | Food & Beverages | 1.75× | ||
| 08 | Sewing | Home & Garden | 1.72× | ||
| 09 | Weaving | Fashion & Accessoires | 1.59× | ||
| 10 | Mahesh Babu | Movies & TV | 1.59× | ||
| 11 | Wedding invitation | Home & Garden | 1.58× | ||
| 12 | Textile industry | Fashion & Accessoires | 1.58× | ||
| 13 | Kajal Aggarwal | Movies & TV | 1.58× | ||
| 14 | Priyanka Chopra | Movies & TV | 1.56× | ||
| 15 | Anushka Sharma | Movies & TV | 1.56× | ||
| 16 | Engagement ring | Fashion & Accessoires | 1.54× | ||
| 17 | Jewellery store | Fashion & Accessoires | 1.54× | ||
| 18 | Alia Bhatt | Movies & TV | 1.52× | ||
| 19 | Earring | Fashion & Accessoires | 1.51× | ||
| 20 | Abstract art | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.25× | |
| Early Adopter Mentality | POWER | 1.23× | |
| Quality Awareness | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Social Media Usage | JOY | 0.82× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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