A data profile of the people who buy, follow and care about Cuisine in Austria — modelled from more than twelve digital signal sources. Cuisine has an estimated audience of 2,494,692 people in Austria.
Cuisine has an estimated audience of 2,494,692 people in Austria. 59.1% are female, 40.9% are male, average age 41.5. Top brand affinities: Hair products, Toys, Hobby, Distilled beverage, Sunglasses.
Top brand affinities include Hair products, Toys, Hobby, with strongest over-indexing on Hair products (1.53× the country average).
Demographically, the Cuisine audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical Cuisine fan in Austria is more female, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Hair products.
The key figures that characterise the Cuisine profile in Austria.
59.1% are female, 40.9% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 41.5 |
| Estimated audience size | 2,494,692 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Cuisine audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
The strongest cross-interests of the Cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Secret Escapes | Travel & Leisure | 2.09× | ||
| 02 | Take-out | Food & Beverages | 1.84× | ||
| 03 | Sunglasses | Fashion & Accessoires | 1.83× | ||
| 04 | Pandora | Fashion & Accessoires | 1.81× | ||
| 05 | Cruises | Travel & Leisure | 1.80× | ||
| 06 | Gourmet Foods | Food & Beverages | 1.76× | ||
| 07 | Distilled beverage | Food & Beverages | 1.73× | ||
| 08 | Luxury yacht | Travel & Leisure | 1.72× | ||
| 09 | TripAdvisor | Travel & Leisure | 1.67× | ||
| 10 | Toys | Games | 1.66× | ||
| 11 | Breakfast | Food & Beverages | 1.66× | ||
| 12 | Lingerie | Fashion & Accessoires | 1.62× | ||
| 13 | Real estate broker | Home & Garden | 1.61× | ||
| 14 | Lunch | Food & Beverages | 1.55× | ||
| 15 | Hair products | Beauty & Wellness | 1.53× | ||
| 16 | Bedroom furniture | Home & Garden | 1.53× | ||
| 17 | Hobby | Home & Garden | 1.52× | ||
| 18 | Blues music | Music & Radio | 1.52× | ||
| 19 | Newsletter | Technology & Electronics | 1.51× | ||
| 20 | Milk | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.44× | |
| Early Adopter Mentality | POWER | 1.37× | |
| Sustainability | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Community Orientation | OPEN | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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