Cuisine Audience in Mexico
Cuisine has an estimated audience of 11,794,436 people in Mexico. 53.8% are female, 46.2% are male, average age 34.2. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Mobile payment, Puma, Anti-aging cream, Catholic Church, MSN.
The average Cuisine fan in Mexico is 34.2 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Mobile payment, Puma, Anti-aging cream, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Cuisine audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Cuisine fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 34.2 |
| Estimated audience size | 11,794,436 |
Audience persona
The typical Cuisine fan in Mexico is balanced, around 34.2 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,898,206 | 1.17× |
| Distrito Federal | 1,396,933 | 0.9× |
| Jalisco | 1,263,473 | 1.45× |
| Nuevo Leon | 817,627 | 1.16× |
| Baja California | 659,048 | 1.35× |
| Puebla | 624,787 | 1× |
| Veracruz (state) | 623,911 | 0.9× |
| Guanajuato | 485,469 | 0.87× |
| Chihuahua | 370,231 | 0.91× |
| Coahuila de Zaragoza | 369,041 | 1.04× |
| Michoacan de Ocampo | 353,811 | 0.87× |
| Yucatan | 334,178 | 1.36× |
| Hidalgo | 284,335 | 0.99× |
| Chiapas | 279,834 | 0.79× |
| Sinaloa | 259,401 | 0.83× |
| Oaxaca | 252,134 | 0.77× |
| Morelos | 222,744 | 1.09× |
| Baja California Sur | 203,053 | 2.16× |
| Guerrero | 195,239 | 0.65× |
| Durango | 154,027 | 0.94× |
| Aguascalientes | 140,785 | 0.94× |
| Nayarit | 133,982 | 1.18× |
| Zacatecas | 78,696 | 0.53× |
| Tlaxcala | 77,447 | 0.57× |
| Campeche | 66,077 | 0.74× |
| Colima | 64,395 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Catholic Church | 2.34× | Politics & Society |
| MSN | 2.4× | News |
| Local news | 4.84× | News |
| Sarcasm | 2.46× | Politics & Society |
| Stone Island | 20× | Fashion & Accessoires |
| Banana | 2.27× | Food & Beverages |
| Travel agency | 2.43× | Travel & Leisure |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| Game consoles | 1.79× | Technology & Electronics |
| George Clooney | 5.84× | Movies & TV |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Pedro Pascal | 2.06× | Movies & TV |
| Nightlife | 2.1× | Arts & Culture |
| Streetwear | 2.35× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2.01 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
See Cuisine audiences in other countries
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
Frequently asked questions
How many fans does Cuisine have in Mexico?
Cuisine has an estimated audience of 11,794,436 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Cuisine fans?
53.8% of Cuisine fans are female, 46.2% are male, with an average age of 34.2 years.
Which brands do Cuisine fans like most?
Cuisine fans show strongest brand affinity for Mobile payment (5.93×), Puma (2.76×), and Anti-aging cream (3.68×) over the country average.
Where do Cuisine fans live in Mexico?
Cuisine fans in Mexico are most concentrated in State of Mexico (reach 1,898,206), Distrito Federal (reach 1,396,933), and Jalisco (reach 1,263,473). These three regions account for the largest share of the active audience.
What other brands do Cuisine fans also like?
Beyond Cuisine itself, the audience over-indexes on Puma (2.76×), Anti-aging cream (3.68×), Catholic Church (2.34×), and MSN (2.4×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.