A data profile of the people who buy, follow and care about Cuisine in United Kingdom — modelled from more than twelve digital signal sources. Cuisine has an estimated audience of 22,389,395 people in United Kingdom.
The average Cuisine fan in United Kingdom is 43.1 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Kitchen, Hobby, Distilled beverage, with strongest over-indexing on Kitchen (1.56× the country average).
Demographically, the Cuisine audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Cuisine fan in United Kingdom is more female, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Kitchen.
The key figures that characterise the Cuisine profile in United Kingdom.
60.4% are female, 39.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 43.1 |
| Estimated audience size | 22,389,395 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Cuisine audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
Where the Cuisine audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1.5M | 1.43× | |
| 02 | Yorkshire and the Humber | ~2.5M | 1.30× | |
| 03 | South East | ~3.5M | 1.11× | |
| 04 | North East | ~900K | 1.06× | |
| 05 | East of England | ~2M | 0.91× | |
| 06 | East Midlands | ~1.5M | 0.91× | |
| 07 | South West | ~1.5M | 0.85× | |
| 08 | North West | ~1.5M | 0.62× |
The strongest cross-interests of the Cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 2.37× | ||
| 02 | Microwave oven | Home & Garden | 2.21× | ||
| 03 | Cider | Food & Beverages | 2.02× | ||
| 04 | Wikipedia | Internet & Social Media | 1.98× | ||
| 05 | Confectionery | Food & Beverages | 1.85× | ||
| 06 | Street food | Food & Beverages | 1.78× | ||
| 07 | Mother's Day | Kids & Family | 1.78× | ||
| 08 | Refrigerator | Home & Garden | 1.75× | ||
| 09 | Distilled beverage | Food & Beverages | 1.74× | ||
| 10 | Esso | Cars & Mobility | 1.74× | ||
| 11 | Satire | Literature | 1.73× | ||
| 12 | Pastry | Food & Beverages | 1.73× | ||
| 13 | Hobby | Home & Garden | 1.63× | ||
| 14 | Volunteering | Politics & Society | 1.59× | ||
| 15 | Kitchen | Home & Garden | 1.56× | ||
| 16 | Internet & Social Media | 1.56× | |||
| 17 | William Hill (bookmaker) | Games | 1.54× | ||
| 18 | Italian cuisine | Food & Beverages | 1.53× | ||
| 19 | Betfair | Games | 1.53× | ||
| 20 | Aldi | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.40× | |
| Indulgence | JOY | 1.39× | |
| Individualism | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.92× | |
| Risk Appetite | THRILL | 0.93× | |
| Tradition | CONSERVATISM | 0.95× |
Cuisine has an estimated audience of 22,389,395 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
60.4% of Cuisine fans are female, 39.6% are male, with an average age of 43.1 years.
Cuisine fans show strongest brand affinity for Kitchen (1.56×), Hobby (1.63×), and Distilled beverage (1.74×) over the country average.
Cuisine fans in United Kingdom are most concentrated in South East (reach ~3.5M), Yorkshire and the Humber (reach ~2.5M), and East of England (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Cuisine itself, the audience over-indexes on Hobby (1.63×), Distilled beverage (1.74×), Wikipedia (1.98×), and Aldi (1.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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