A data profile of the people who buy, follow and care about Esso in United Kingdom — modelled from more than twelve digital signal sources. Esso has an estimated audience of 8,487,474 people in United Kingdom.
The average Esso fan in United Kingdom is 47.6 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Screwfix, Ovo Energy, Halfords, with strongest over-indexing on Screwfix (8.93× the country average).
Demographically, the Esso audience skews more male with an average age of 47.6, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Esso fan in United Kingdom is more male, around 47.6 years old, with strong Quality Awareness tendencies and a notable affinity for Screwfix.
The key figures that characterise the Esso profile in United Kingdom.
40.8% are female, 59.2% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 47.6 |
| Estimated audience size | 8,487,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 43% |
Where the Esso audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~900K | 1.92× | |
| 02 | Scotland | ~1.5M | 1.76× | |
| 03 | South East | ~1.5M | 1.47× | |
| 04 | West Midlands | ~500K | 1.39× | |
| 05 | South West | ~700K | 1.14× | |
| 06 | North East | ~300K | 1.02× | |
| 07 | Yorkshire and the Humber | ~600K | 0.97× | |
| 08 | East of England | ~600K | 0.77× | |
| 09 | East Midlands | ~400K | 0.66× | |
| 10 | North West | ~500K | 0.59× | |
| 11 | England | ~2M | 0.28× | |
| 12 | Northern Ireland | ~60K | 0.24× |
The strongest cross-interests of the Esso audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Direct Line | Business & Career | 17.93× | ||
| 02 | Nectar loyalty card | Shopping | 16.87× | ||
| 03 | Ovo Energy | Home & Garden | 15.22× | ||
| 04 | 888casino | Music & Radio | 11.69× | ||
| 05 | Texaco | Cars & Mobility | 11.56× | ||
| 06 | Vision Express | Health | 10.54× | ||
| 07 | Electronic funds transfer | Business & Career | 10.27× | ||
| 08 | Screwfix | Home & Garden | 8.93× | ||
| 09 | Aviva | Business & Career | 8.82× | ||
| 10 | Oak Furniture Land | Home & Garden | 7.85× | ||
| 11 | Halfords | Cars & Mobility | 7.22× | ||
| 12 | Betfred | Games | 7.10× | ||
| 13 | Autotrader | Cars & Mobility | 6.56× | ||
| 14 | Toolstation | Home & Garden | 6.05× | ||
| 15 | Betfair | Games | 5.97× | ||
| 16 | William Hill (bookmaker) | Games | 5.45× | ||
| 17 | NatWest | Business & Career | 5.36× | ||
| 18 | National Lottery | Games | 4.87× | ||
| 19 | Sky Bet | Games | 4.69× | ||
| 20 | National Lottery (United Kingdom) | Games | 4.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.13× | |
| Need for Security | CONSERVATISM | 2.16× | |
| Spirituality | BALANCE | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Design Affinity | PREMIUM | 0.71× | |
| Early Adopter Mentality | POWER | 0.72× |
Esso's target market in United Kingdom covers an estimated 8,487,474 people, concentrated in England and South East.
40.8% of the Esso audience are female, 59.2% are male, with an average age of 47.6 years.
Esso fans show strongest brand affinity for Screwfix (8.93×), Ovo Energy (15.22×), and Halfords (7.22×) over the country average.
Esso fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~1.5M), and Scotland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Esso itself, the audience over-indexes on Ovo Energy (15.22×), Halfords (7.22×), Betfred (7.1×), and Toolstation (6.05×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Esso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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