Betfred Audience in United Kingdom
Betfred has an estimated audience of 13,588,400 people in United Kingdom. 34.3% are female, 65.7% are male, average age 44.6. Top regions: England, Yorkshire and the Humber, Scotland. Top brand affinities: Paddy Power, Ladbrokes, William Hill (bookmaker), Betfair, Racing Post.
The average Betfred fan in United Kingdom is 44.6 years old, more male, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, Scotland. Top brand affinities include Paddy Power, Ladbrokes, William Hill (bookmaker), with strongest over-indexing on Paddy Power (4.39× the country average). Demographically, the Betfred audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Betting
Demographics of Betfred fans
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 44.6 |
| Estimated audience size | 13,588,400 |
Audience persona
The typical Betfred fan in United Kingdom is more male, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Paddy Power.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,631,992 | 0.6× |
| Yorkshire and the Humber | 1,980,908 | 1.81× |
| Scotland | 1,331,957 | 1.09× |
| North East | 1,014,558 | 1.92× |
| Wales | 911,296 | 1.17× |
| North West | 859,142 | 0.59× |
| South East | 827,629 | 0.45× |
| West Midlands | 779,548 | 1.34× |
| East Midlands | 771,681 | 0.81× |
| South West | 634,744 | 0.57× |
| East of England | 630,531 | 0.51× |
| Northern Ireland | 473,086 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paddy Power | 4.39× | Games |
| Ladbrokes | 6× | Games |
| William Hill (bookmaker) | 4.29× | Games |
| Betfair | 5.33× | Games |
| Racing Post | 3.35× | Sports |
| Sky Bet | 3.02× | Games |
| BetVictor | 4.08× | Games |
| Unibet | 6.41× | Games |
| 32Red | 4.78× | Games |
| Sporting Life (British newspaper) | 3.25× | Sports |
| Boylesports | 4.48× | Games |
| FIFA World Cup | 1.54× | Sports |
| Coral | 5.21× | Travel & Leisure |
| Bet365 | 4.78× | Games |
| Sportingbet | 6.57× | Sports |
| National Lottery (United Kingdom) | 1.84× | Games |
| National Lottery | 1.91× | Games |
| The Daily Star (Bangladesh) | 2.99× | News |
| Online gambling | 2.79× | Games |
| BBC Sport | 1.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.26 |
| Quality Awareness | PREMIUM | 1.23 |
| Social Media Usage | JOY | 1.06 |
| Indulgence | JOY | 1.03 |
| Need for Security | CONSERVATISM | 1 |
| Luxury Orientation | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 74.1% |
| South Africa | 17.5% |
| Spain | 1.8% |
See Betfred audiences in other countries
More Betting audiences in United Kingdom
- William Hill (bookmaker) (13,225,110)
- Paddy Power (13,081,166)
- Betfair (8,368,856)
- BetVictor (5,505,809)
- Boylesports (4,014,594)
Frequently asked questions
How many fans does Betfred have in United Kingdom?
Betfred has an estimated audience of 13,588,400 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Betfred fans?
34.3% of Betfred fans are female, 65.7% are male, with an average age of 44.6 years.
Which brands do Betfred fans like most?
Betfred fans show strongest brand affinity for Paddy Power (4.39×), Ladbrokes (6×), and William Hill (bookmaker) (4.29×) over the country average.
Where do Betfred fans live in United Kingdom?
Betfred fans in United Kingdom are most concentrated in England (reach 7,631,992), Yorkshire and the Humber (reach 1,980,908), and Scotland (reach 1,331,957). These three regions account for the largest share of the active audience.
What other brands do Betfred fans also like?
Beyond Betfred itself, the audience over-indexes on Ladbrokes (6×), William Hill (bookmaker) (4.29×), Betfair (5.33×), and Racing Post (3.35×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Betfred. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.