A data profile of the people who buy, follow and care about Betfred in United Kingdom — modelled from more than twelve digital signal sources. Betfred has an estimated audience of 13,588,400 people in United Kingdom.
The average Betfred fan in United Kingdom is 44.6 years old, more male, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include Ladbrokes, Paddy Power, Betfair, with strongest over-indexing on Ladbrokes (6× the country average).
Demographically, the Betfred audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Betfred fan in United Kingdom is more male, around 44.6 years old, with strong Career Orientation tendencies and a notable affinity for Ladbrokes.
The key figures that characterise the Betfred profile in United Kingdom.
34.3% are female, 65.7% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 44.6 |
| Estimated audience size | 13,588,400 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Betfred audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 73.1% |
| South Africa | 17.3% |
| Spain | 1.8% |
Where the Betfred audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~1M | 1.92× | |
| 02 | Yorkshire and the Humber | ~2M | 1.81× | |
| 03 | West Midlands | ~800K | 1.34× | |
| 04 | Wales | ~900K | 1.17× | |
| 05 | Northern Ireland | ~500K | 1.13× | |
| 06 | Scotland | ~1.5M | 1.09× | |
| 07 | East Midlands | ~800K | 0.81× | |
| 08 | England | ~7.5M | 0.60× | |
| 09 | North West | ~900K | 0.59× | |
| 10 | South West | ~600K | 0.57× | |
| 11 | East of England | ~600K | 0.51× | |
| 12 | South East | ~800K | 0.45× |
The strongest cross-interests of the Betfred audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sportingbet | Sports | 6.57× | ||
| 02 | Unibet | Games | 6.41× | ||
| 03 | Ladbrokes | Games | 6.00× | ||
| 04 | Betfair | Games | 5.33× | ||
| 05 | Coral | Travel & Leisure | 5.21× | ||
| 06 | 32Red | Games | 4.78× | ||
| 07 | Bet365 | Games | 4.78× | ||
| 08 | Boylesports | Games | 4.48× | ||
| 09 | Paddy Power | Games | 4.39× | ||
| 10 | William Hill (bookmaker) | Games | 4.29× | ||
| 11 | BetMGM | Games | 4.20× | ||
| 12 | BetVictor | Games | 4.08× | ||
| 13 | Racing Post | Sports | 3.35× | ||
| 14 | Sporting Life (British newspaper) | Sports | 3.25× | ||
| 15 | Sky Bet | Games | 3.02× | ||
| 16 | National Lottery | Games | 1.91× | ||
| 17 | National Lottery (United Kingdom) | Games | 1.84× | ||
| 18 | BBC Sport | Sports | 1.68× | ||
| 19 | FIFA World Cup 2026 | Sports | 1.57× | ||
| 20 | FIFA World Cup | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.34× | |
| Risk Appetite | THRILL | 1.32× | |
| Convenience Orientation | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Spirituality | BALANCE | 0.82× | |
| Individualism | JOY | 0.83× |
Betfred's target market in United Kingdom covers an estimated 13,588,400 people, concentrated in England and Yorkshire and the Humber.
34.3% of the Betfred audience are female, 65.7% are male, with an average age of 44.6 years.
Betfred fans show strongest brand affinity for Ladbrokes (6×), Paddy Power (4.39×), and Betfair (5.33×) over the country average.
Betfred fans in United Kingdom are most concentrated in England (reach ~7.5M), Yorkshire and the Humber (reach ~2M), and Scotland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Betfred itself, the audience over-indexes on Paddy Power (4.39×), Betfair (5.33×), William Hill (bookmaker) (4.29×), and Racing Post (3.35×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Betfred. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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