A data profile of the people who buy, follow and care about BetVictor in United Kingdom — modelled from more than twelve digital signal sources. BetVictor has an estimated audience of 5,634,883 people in United Kingdom.
BetVictor has an estimated audience of 5,634,883 people in United Kingdom. 32.7% are female, 67.3% are male, average age 43.0. Top brand affinities: William Hill (bookmaker), Betfair, FIFA World Cup, Betfred, Paddy Power.
Top brand affinities include William Hill (bookmaker), Betfair, FIFA World Cup, with strongest over-indexing on William Hill (bookmaker) (5.08× the country average).
Demographically, the BetVictor audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical BetVictor fan in United Kingdom is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for William Hill (bookmaker).
The key figures that characterise the BetVictor profile in United Kingdom.
32.7% are female, 67.3% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 43.0 |
| Estimated audience size | 5,634,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide BetVictor audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 82.7% |
| Ireland | 6.5% |
| Canada | 4.4% |
The strongest cross-interests of the BetVictor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIFA Club World Cup | Sports | 6.69× | ||
| 02 | Sportingbet | Sports | 6.67× | ||
| 03 | Boylesports | Games | 5.88× | ||
| 04 | Unibet | Games | 5.66× | ||
| 05 | Betfair | Games | 5.48× | ||
| 06 | Bet365 | Games | 5.11× | ||
| 07 | William Hill (bookmaker) | Games | 5.08× | ||
| 08 | Sports betting | Games | 4.88× | ||
| 09 | Ladbrokes | Games | 4.57× | ||
| 10 | Betfred | Games | 4.08× | ||
| 11 | Paddy Power | Games | 3.48× | ||
| 12 | Sky Bet | Games | 3.43× | ||
| 13 | Racing Post | Sports | 2.88× | ||
| 14 | Esso | Cars & Mobility | 2.87× | ||
| 15 | FIFA World Cup | Sports | 2.78× | ||
| 16 | UEFA Champions League | Sports | 2.66× | ||
| 17 | Premier League | Sports | 2.35× | ||
| 18 | Gambling | Games | 2.34× | ||
| 19 | Manchester City F.C. | Sports | 2.10× | ||
| 20 | Manchester United F.C. | Sports | 2.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.52× | |
| Need for Security | CONSERVATISM | 1.30× | |
| Convenience Orientation | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.57× | |
| Creativity | OPEN | 0.60× | |
| Mindfulness | BALANCE | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for BetVictor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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