Top 47 Bettings in United Kingdom
This curated ranking covers the 47 largest bettings in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Betfred, William Hill (bookmaker) and Paddy Power lead the list with a combined estimated audience of 39,894,676 people. Across all 47 entries the average audience size is 1,565,268, and the largest, Betfred, reaches around 13,588,400 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each betting, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Betfred |
13,588,400 | 74.0% | Betting | Games |
| 2 |  William Hill (bookmaker) |
13,225,110 | 49.9% | Betting | Games |
| 3 |  Paddy Power |
13,081,166 | 59.8% | Betting | Games |
| 4 |  Betfair |
8,368,856 | 30.6% | Betting | Games |
| 5 |  BetVictor |
5,505,808 | 83.5% | Betting | Games |
| 6 |  BetMGM |
4,442,990 | 22.3% | Betting | Games |
| 7 |  Boylesports |
3,884,220 | 43.8% | Betting | Games |
| 8 |  Betway |
2,810,112 | 2.3% | Betting | Games |
| 9 |  Bet365 |
2,565,226 | 9.4% | Betting | Games |
| 10 |  Bwin |
946,741 | 4.7% | Betting | Games |
| 11 |  Bookmaker |
679,533 | 27.4% | Betting | Games |
| 12 |  888sport |
588,847 | 23.8% | Betting | Games |
| 13 |  Polymarket |
563,297 | 4.6% | Betting | Business & Career |
| 14 |  LeoVegas |
458,874 | 5.2% | Betting | Games |
| 15 |  Betano |
451,010 | 0.4% | Betting | Games |
| 16 |  Ladbrokes Casino |
406,460 | 98.2% | Betting | Games |
| 17 |  William Hill Gaming |
105,804 | 94.0% | Betting | Games |
| 18 |  BET-10 |
59,731 | 2.4% | Betting | Games |
| 19 |  Tipsport |
47,910 | 0.3% | Betting | Games |
| 20 |  Sports Interaction |
40,151 | 3.3% | Betting | Games |
| 21 |  Betclic |
31,296 | 0.1% | Betting | Games |
| 22 |  Pinnacle Sports |
30,015 | 8.8% | Betting | Games |
| 23 |  Tipico |
21,442 | 0.2% | Betting | Games |
| 24 |  SBOTOP |
18,302 | 2.4% | Betting | Games |
| 25 |  iddaa |
10,421 | 0.0% | Betting | Sports |
| 26 |  Bet-at-home.com |
8,692 | 0.4% | Betting | Games |
| 27 |  Fun88 |
8,183 | 0.1% | Betting | Games |
| 28 |  Interwetten |
6,874 | 0.1% | Betting | Games |
| 29 |  Admiralbet |
5,776 | 0.1% | Betting | Games |
| 30 |  Genybet |
4,400 | 0.1% | Betting | Games |
| 31 |  TipWin |
4,250 | 0.2% | Betting | Games |
| 32 |  Goldbet |
3,835 | 0.1% | Betting | Games |
| 33 |  PlayNow |
3,796 | 0.1% | Betting | Games |
| 34 |  Snai |
3,563 | 0.1% | Betting | Games |
| 35 |  Eurobet |
3,156 | 0.1% | Betting | Games |
| 36 |  Betcity |
2,954 | 0.2% | Betting | Games |
| 37 |  Betcris |
2,477 | 0.9% | Betting | Games |
| 38 |  Equidia |
2,355 | 0.1% | Betting | Games |
| 39 |  Oddset |
2,320 | 0.1% | Betting | Games |
| 40 |  Betfirst |
2,210 | 0.2% | Betting | Games |
| 41 |  Neo.bet |
1,763 | 0.1% | Betting | Games |
| 42 |  BET99 |
1,671 | 0.3% | Betting | Games |
| 43 |  Sportsbook |
1,368 | 0.0% | Betting | Games |
| 44 |  Admiral.at |
507 | 0.1% | Betting | Games |
| 45 |  Dota2Lounge |
376 | 0.6% | Betting | Games |
| 46 |  TVG Network |
120 | 0.1% | Betting | Sports |
| 47 |  Veikkaus |
0 | 0.0% | Betting | Games |
Frequently asked questions
How is this Top 47 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each betting by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest betting in United Kingdom?
Betfred currently leads with an estimated audience of 13,588,400 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.