Popularity ranking · United Kingdom

The 48 most popular Betting in United Kingdom

This curated ranking covers the 48 largest betting in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Betfred, William Hill (bookmaker) and Paddy Power lead the list with a combined estimated audience of 40M people. Across all 48 entries the average audience size is 1.5M, and the largest, Betfred, reaches around 14M people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each betting, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 48, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Winamax 11k 30.4 6.0% Betting
27 Bet-at-home.com 7.7k 36.0 25.4% Betting
28 Admiralbet 7.5k 39.3 27.1% Betting
29 Interwetten 6.6k 40.6 32.1% Betting
30 Fun88 5.7k 39.9 34.0% Betting
31 Goldbet 4.9k 41.4 33.6% Betting
32 Genybet 4.5k 43.8 38.6% Betting
33 TipWin 4.4k 40.6 36.5% Betting
34 PlayNow 4k 42.6 30.2% Betting
35 Snai 3.5k 41.4 33.6% Betting
36 Eurobet 3.4k 39.3 27.1% Betting
37 Equidia 3.2k 43.8 38.6% Betting
38 Betcity 2.6k 40.1 31.7% Betting
39 Oddset 2.4k 41.4 35.8% Betting
40 Betcris 2.3k 29.1 56.4% Betting
41 NEO.bet 2.2k 41.4 40.1% Betting
42 Neo.bet 1.5k 38.6 39.2% Betting
43 Betfirst 1.4k 40.0 30.0% Betting
44 Sportsbook 1.4k 43.4 30.8% Betting
45 BET99 1.3k 42.6 30.2% Betting
46 Admiral.at 550 39.3 27.1% Betting
47 Dota2Lounge 376 30.2 32.6% Betting
48 Veikkaus 1 45.2 42.3% Betting

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this list of the most popular betting compiled?

Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each betting by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest betting in United Kingdom?

Betfred currently leads with an estimated audience of 14M people in United Kingdom.

Other top lists in United Kingdom