A data profile of the people who buy, follow and care about BetMGM in United Kingdom — modelled from more than twelve digital signal sources. BetMGM has an estimated audience of 3,151,643 people in United Kingdom.
BetMGM has an estimated audience of 3,151,643 people in United Kingdom. 32.3% are female, 67.7% are male, average age 43.0. Top brand affinities: FIFA World Cup, Betfair, Betfred, Bet365, Paddy Power.
Top brand affinities include FIFA World Cup, Betfair, Betfred, with strongest over-indexing on FIFA World Cup (2.91× the country average).
Demographically, the BetMGM audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical BetMGM fan in United Kingdom is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the BetMGM profile in United Kingdom.
32.3% are female, 67.7% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 43.0 |
| Estimated audience size | 3,151,643 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide BetMGM audience comes from United Kingdom.
| Country | Share |
|---|---|
| Brazil | 52.1% |
| United Kingdom | 18.9% |
| United States | 9.8% |
The strongest cross-interests of the BetMGM audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bet365 | Games | 9.58× | ||
| 02 | FIFA Club World Cup | Sports | 7.72× | ||
| 03 | Unibet | Games | 5.94× | ||
| 04 | Boylesports | Games | 5.91× | ||
| 05 | Betfair | Games | 5.49× | ||
| 06 | Sports betting | Games | 5.10× | ||
| 07 | Ladbrokes | Games | 4.46× | ||
| 08 | Betfred | Games | 4.20× | ||
| 09 | La Liga | Sports | 4.20× | ||
| 10 | Paddy Power | Games | 3.86× | ||
| 11 | Rangers FC | Sports | 3.78× | ||
| 12 | Sky Bet | Games | 3.47× | ||
| 13 | William Hill (bookmaker) | Games | 3.34× | ||
| 14 | Online gambling | Games | 3.33× | ||
| 15 | Racing Post | Sports | 2.94× | ||
| 16 | FIFA World Cup | Sports | 2.91× | ||
| 17 | UEFA Champions League | Sports | 2.80× | ||
| 18 | Premier League | Sports | 2.45× | ||
| 19 | Manchester City F.C. | Sports | 2.17× | ||
| 20 | Manchester United F.C. | Sports | 2.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.66× | |
| Need for Security | CONSERVATISM | 1.33× | |
| Risk Appetite | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.54× | |
| Creativity | OPEN | 0.57× | |
| Mindfulness | BALANCE | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for BetMGM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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