A data profile of the people who buy, follow and care about Rangers FC in United Kingdom — modelled from more than twelve digital signal sources. Rangers FC has an estimated audience of 4,933,930 people in United Kingdom.
The average Rangers FC fan in United Kingdom is 40.0 years old, more male, and lives primarily in Scotland.
The audience is concentrated in Scotland, Yorkshire and the Humber, South East.
Top brand affinities include Celtic FC, FIFA World Cup 2026, Aston Villa F.C., with strongest over-indexing on Celtic FC (11.9× the country average).
Demographically, the Rangers FC audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Rangers FC fan in United Kingdom is more male, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for Celtic FC.
The key figures that characterise the Rangers FC profile in United Kingdom.
32.3% are female, 67.7% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 40.0 |
| Estimated audience size | 4,933,930 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Rangers FC audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 34.3% |
| Uganda | 4.0% |
| Democratic Republic of the Congo | 3.7% |
Where the Rangers FC audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1.5M | 3.11× | |
| 02 | North East | ~300K | 1.91× | |
| 03 | Yorkshire and the Humber | ~500K | 1.42× | |
| 04 | West Midlands | ~300K | 1.27× | |
| 05 | East of England | ~300K | 0.80× | |
| 06 | Northern Ireland | ~100K | 0.77× | |
| 07 | East Midlands | ~200K | 0.72× | |
| 08 | North West | ~300K | 0.70× | |
| 09 | South West | ~200K | 0.60× | |
| 10 | South East | ~400K | 0.59× | |
| 11 | England | ~300K | 0.07× | |
| 12 | Wales | ~20K | 0.07× |
The strongest cross-interests of the Rangers FC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Celtic FC | Sports | 11.90× | ||
| 02 | Heart of Midlothian F.C. | Sports | 9.38× | ||
| 03 | Aston Villa F.C. | Sports | 6.67× | ||
| 04 | Bank of Scotland | Business & Career | 6.49× | ||
| 05 | Nottingham Forest | Sports | 5.72× | ||
| 06 | Leicester City F.C. | Sports | 5.59× | ||
| 07 | Newcastle United F.C. | Sports | 5.50× | ||
| 08 | Crystal Palace F.C. | Sports | 5.38× | ||
| 09 | Glasgow | Travel & Leisure | 4.48× | ||
| 10 | Sky Bet | Games | 4.43× | ||
| 11 | FIFA World Cup 2026 | Sports | 4.37× | ||
| 12 | Paddy Power | Games | 4.07× | ||
| 13 | BBC Sport | Sports | 3.93× | ||
| 14 | Racing Post | Sports | 3.86× | ||
| 15 | Betfair | Games | 3.75× | ||
| 16 | Betfred | Games | 3.11× | ||
| 17 | Scotland | Travel & Leisure | 2.69× | ||
| 18 | Daily Mirror | News | 2.56× | ||
| 19 | Competition | Business & Career | 2.55× | ||
| 20 | Manchester United F.C. | Sports | 2.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.43× | |
| Social Media Usage | JOY | 1.36× | |
| Spirituality | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.50× | |
| Quality Awareness | PREMIUM | 0.77× | |
| Early Adopter Mentality | POWER | 0.79× |
Rangers FC has an estimated audience of 4,933,930 people in United Kingdom, concentrated in Scotland and Yorkshire and the Humber.
32.3% of Rangers FC fans are female, 67.7% are male, with an average age of 40.0 years.
Rangers FC fans show strongest brand affinity for Celtic FC (11.9×), FIFA World Cup 2026 (4.37×), and Aston Villa F.C. (6.67×) over the country average.
Rangers FC fans in United Kingdom are most concentrated in Scotland (reach ~1.5M), Yorkshire and the Humber (reach ~500K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Rangers FC itself, the audience over-indexes on FIFA World Cup 2026 (4.37×), Aston Villa F.C. (6.67×), BBC Sport (3.93×), and Newcastle United F.C. (5.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Rangers FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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