Rascasse Audience Intelligence

Celtic FC Audience in United Kingdom

A data profile of the people who buy, follow and care about Celtic FC in United Kingdom — modelled from more than twelve digital signal sources. Celtic FC has an estimated audience of 6,103,785 people in United Kingdom.

The average Celtic FC fan in United Kingdom is 37.9 years old, more male, and lives primarily in Scotland.

The audience is concentrated in Scotland, Yorkshire and the Humber, South East.

Top brand affinities include FIFA World Cup 2026, Rangers FC, Aston Villa F.C., with strongest over-indexing on FIFA World Cup 2026 (6.79× the country average).

Demographically, the Celtic FC audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Need for Security, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Celtic FC fan in United Kingdom is more male, around 37.9 years old, with strong Need for Security tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Celtic FC profile in United Kingdom.

Audience size
6.1M
in United Kingdom
Gender
37.4%
62.6% male
Age
37.9
average years
Country rank
#1067
Team in United Kingdom
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Celtic FC fans

37.4% are female, 62.6% are male, average age 37.9.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Celtic FC audience in United Kingdom
MetricValue
Female37.4%
Male62.6%
Average age37.9
Estimated audience size6,103,785
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Celtic FC audience in United Kingdom
Age bracketShare%
16-1925%
20-2920%
30-3917%
40-4919%
50+20%
Fig. 04

Worldwide distribution

46.6%

of the worldwide Celtic FC audience comes from United Kingdom.

Worldwide audience distribution share by country for Celtic FC
CountryShare
United Kingdom46.6%
United States5.8%
Ireland3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Celtic FC audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Celtic FC fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Scotland~1.5M2.89×
02North East~400K1.96×
03Yorkshire and the Humber~600K1.43×
04West Midlands~300K1.30×
05Northern Ireland~200K0.98×
06East Midlands~300K0.89×
07North West~400K0.63×
08South West~300K0.63×
09South East~400K0.59×
10East of England~300K0.58×
11Wales~20K0.07×
12England~300K0.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Celtic FC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Celtic FC audience
#·InterestCategoryAffinity×
01FIFA World Cup TrophySports24.52×
02Bologna F.C. 1909Sports22.88×
03AS Monaco FCSports17.50×
04Swansea City A.F.C.Sports13.72×
05Rangers FCSports13.19×
06AFC AjaxSports12.71×
07Stoke City F.C.Sports11.43×
08FIFA Club World CupSports10.67×
09SofascoreSports9.99×
10Fulham F.C.Sports9.95×
11Crystal Palace F.C.Sports7.25×
12FIFA World Cup 2026Sports6.79×
13Aston Villa F.C.Sports6.22×
14Leicester City F.C.Sports6.22×
15Newcastle United F.C.Sports5.93×
16Sky SportSports5.22×
17Sporting Life (British newspaper)Sports3.80×
18UEFA Champions LeagueSports2.82×
19BBC SportSports2.79×
20Manchester United F.C.Sports2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Celtic FC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Celtic FC audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.21×
Social Media UsageJOY1.19×
Sports ActivityPOWER1.19×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Celtic FC audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
CreativityOPEN0.80×
IndividualismJOY0.84×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Celtic FC have in United Kingdom?

Celtic FC has an estimated audience of 6,103,785 people in United Kingdom, concentrated in Scotland and Yorkshire and the Humber.

02

What is the gender split and age of Celtic FC fans?

37.4% of Celtic FC fans are female, 62.6% are male, with an average age of 37.9 years.

03

Which brands do Celtic FC fans like most?

Celtic FC fans show strongest brand affinity for FIFA World Cup 2026 (6.79×), Rangers FC (13.19×), and Aston Villa F.C. (6.22×) over the country average.

04

Where do Celtic FC fans live in United Kingdom?

Celtic FC fans in United Kingdom are most concentrated in Scotland (reach ~1.5M), Yorkshire and the Humber (reach ~600K), and South East (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Celtic FC fans also like?

Beyond Celtic FC itself, the audience over-indexes on Rangers FC (13.19×), Aston Villa F.C. (6.22×), Newcastle United F.C. (5.93×), and FIFA World Cup Trophy (24.52×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Celtic FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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