A data profile of the people who buy, follow and care about Glasgow in United Kingdom — modelled from more than twelve digital signal sources. Glasgow has an estimated audience of 7,160,994 people in United Kingdom.
The average Glasgow fan in United Kingdom is 45.4 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, England, South East.
Top brand affinities include Rangers FC, Wikipedia, Hobby, with strongest over-indexing on Rangers FC (4.48× the country average).
Demographically, the Glasgow audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Glasgow fan in United Kingdom is more female, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Rangers FC.
The key figures that characterise the Glasgow profile in United Kingdom.
55.6% are female, 44.4% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 45.4 |
| Estimated audience size | 7,160,994 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Glasgow audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 54.4% |
| United States | 12.0% |
| Australia | 3.6% |
Where the Glasgow audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~2M | 3.41× | |
| 02 | North East | ~500K | 1.69× | |
| 03 | Yorkshire and the Humber | ~800K | 1.42× | |
| 04 | West Midlands | ~400K | 1.28× | |
| 05 | South East | ~800K | 0.86× | |
| 06 | North West | ~600K | 0.74× | |
| 07 | East of England | ~500K | 0.72× | |
| 08 | South West | ~400K | 0.66× | |
| 09 | East Midlands | ~300K | 0.65× | |
| 10 | England | ~2M | 0.27× | |
| 11 | Northern Ireland | ~40K | 0.20× | |
| 12 | Wales | ~60K | 0.15× |
The strongest cross-interests of the Glasgow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rangers FC | Sports | 4.48× | ||
| 02 | Celtic FC | Sports | 2.93× | ||
| 03 | Wikipedia | Internet & Social Media | 2.66× | ||
| 04 | Esso | Cars & Mobility | 2.59× | ||
| 05 | Risk management | Business & Career | 2.40× | ||
| 06 | Hot tub | Home & Garden | 2.37× | ||
| 07 | Refrigerator | Home & Garden | 2.35× | ||
| 08 | Mobile home | Cars & Mobility | 2.34× | ||
| 09 | Satire | Literature | 2.30× | ||
| 10 | Betfair | Games | 2.19× | ||
| 11 | William Hill (bookmaker) | Games | 2.08× | ||
| 12 | Internet & Social Media | 2.00× | |||
| 13 | Hobby | Home & Garden | 1.98× | ||
| 14 | Distilled beverage | Food & Beverages | 1.87× | ||
| 15 | Volunteering | Politics & Society | 1.77× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.63× | ||
| 17 | Aldi | Shopping | 1.61× | ||
| 18 | Energy | Home & Garden | 1.57× | ||
| 19 | Breaking news | Movies & TV | 1.53× | ||
| 20 | Kitchen | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.30× | |
| Need for Security | CONSERVATISM | 1.28× | |
| Patriotism | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.80× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Mindfulness | BALANCE | 0.82× |
Glasgow has an estimated audience of 7,160,994 people in United Kingdom, concentrated in Scotland and England.
55.6% of Glasgow fans are female, 44.4% are male, with an average age of 45.4 years.
Glasgow fans show strongest brand affinity for Rangers FC (4.48×), Wikipedia (2.66×), and Hobby (1.98×) over the country average.
Glasgow fans in United Kingdom are most concentrated in Scotland (reach ~2M), England (reach ~2M), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Glasgow itself, the audience over-indexes on Wikipedia (2.66×), Hobby (1.98×), William Hill (bookmaker) (2.08×), and WhatsApp (2×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Glasgow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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