Manchester Audience in United Kingdom
Manchester has an estimated audience of 14,585,483 people in United Kingdom. 60.0% are female, 40.0% are male, average age 43.5. Top regions: England, North West, Yorkshire and the Humber. Top brand affinities: Weddings, Hobby, Distilled beverage, WhatsApp, TripAdvisor.
The average Manchester fan in United Kingdom is 43.5 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, Yorkshire and the Humber. Top brand affinities include Weddings, Hobby, Distilled beverage, with strongest over-indexing on Weddings (1.86× the country average). Demographically, the Manchester audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Manchester fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 43.5 |
| Estimated audience size | 14,585,483 |
Audience persona
The typical Manchester fan in United Kingdom is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,939,113 | 2.32× |
| North West | 2,891,209 | 1.85× |
| Yorkshire and the Humber | 2,213,699 | 1.89× |
| South East | 1,169,443 | 0.6× |
| West Midlands | 803,510 | 1.29× |
| Scotland | 768,873 | 0.59× |
| East of England | 678,660 | 0.51× |
| East Midlands | 598,504 | 0.58× |
| Wales | 548,921 | 0.66× |
| South West | 509,315 | 0.42× |
| North East | 486,246 | 0.86× |
| Northern Ireland | 195,176 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.86× | Kids & Family |
| Hobby | 1.68× | Home & Garden |
| Distilled beverage | 1.73× | Food & Beverages |
| 1.78× | Internet & Social Media | |
| TripAdvisor | 1.78× | Travel & Leisure |
| Betfair | 2.05× | Games |
| William Hill (bookmaker) | 1.6× | Games |
| Expensive Taste | 2.02× | Business & Career |
| Kitchenware | 2.04× | Home & Garden |
| Refrigerator | 1.81× | Home & Garden |
| Home business | 2.9× | Business & Career |
| Mango | 2.89× | Shopping |
| Purchase discount | 2.67× | Shopping |
| Luxury yacht | 2.2× | Travel & Leisure |
| Children's clothing | 1.66× | Fashion & Accessoires |
| Drinking establishment | 2.53× | Food & Beverages |
| Trivago | 1.95× | Travel & Leisure |
| Daily Star (United Kingdom) | 1.56× | News |
| Smyths Toys Superstores | 3.4× | Shopping |
| Tax refund | 2.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.18 |
| Convenience Orientation | PREMIUM | 1.15 |
| Luxury Orientation | PREMIUM | 1.12 |
| Social Media Usage | JOY | 1.04 |
| Creativity | OPEN | 1.01 |
| Price Sensitivity | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 51.9% |
| United States | 12.8% |
| Australia | 4.3% |
See Manchester audiences in other countries
More City audiences in United Kingdom
- London (30,572,344)
- Birmingham (13,584,813)
- New York City (10,730,850)
- City of London (10,717,420)
- Leeds (9,173,470)
Frequently asked questions
How many fans does Manchester have in United Kingdom?
Manchester has an estimated audience of 14,585,483 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Manchester fans?
60.0% of Manchester fans are female, 40.0% are male, with an average age of 43.5 years.
Which brands do Manchester fans like most?
Manchester fans show strongest brand affinity for Weddings (1.86×), Hobby (1.68×), and Distilled beverage (1.73×) over the country average.
Where do Manchester fans live in United Kingdom?
Manchester fans in United Kingdom are most concentrated in England (reach 10,939,113), North West (reach 2,891,209), and Yorkshire and the Humber (reach 2,213,699). These three regions account for the largest share of the active audience.
What other brands do Manchester fans also like?
Beyond Manchester itself, the audience over-indexes on Hobby (1.68×), Distilled beverage (1.73×), WhatsApp (1.78×), and TripAdvisor (1.78×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Manchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.