Rascasse Audience Intelligence

Manchester Audience in United States

A data profile of the people who buy, follow and care about Manchester in United States — modelled from more than twelve digital signal sources. Manchester has an estimated audience of 3,589,905 people in United States.

#133among City in United States#648among POI in United States#728in Travel & Leisure

The average Manchester fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google Drive, MSN, Arctic Monkeys, with strongest over-indexing on Google Drive (2.41× the country average).

Demographically, the Manchester audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Manchester fan in United States is more female, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manchester profile in United States.

Audience size
3.6M
in United States
Gender
58.3%♀
41.7% male
Age
38.6
average years
Country rank
#8824
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manchester fans

58.3% are female, 41.7% are male, average age 38.6.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Manchester audience in United States
MetricValue
Female58.3%
Male41.7%
Average age38.6
Estimated audience size3,589,905
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Manchester audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Manchester audience comes from United States.

Worldwide audience distribution share by country for Manchester
CountryShare
United Kingdom51.8%
United States12.7%
Australia4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manchester audience in United States is strongest.

Fig. 05

Top regions by affinity

Manchester fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~100K10.16×
02Vermont~50K8.13×
03Connecticut~100K3.81×
04Maine~20K1.87×
05Massachusetts~100K1.81×
06Iowa~50K1.74×
07Tennessee~100K1.46×
08Kentucky~40K0.93×
09Washington, District of Columbia~10K0.89×
10Missouri~50K0.88×
11Rhode Island~10K0.86×
12Maryland~50K0.84×
13New York~200K0.80×
14Virginia~70K0.76×
15Pennsylvania~90K0.74×
16New Jersey~70K0.73×
17North Carolina~80K0.72×
18Georgia~70K0.67×
19California~300K0.66×
20Michigan~60K0.66×
21Washington~50K0.66×
22Florida~100K0.60×
23Illinois~70K0.59×
24Alaska~4K0.56×
25Texas~200K0.55×
26Indiana~40K0.55×
27Arizona~40K0.54×
28South Carolina~30K0.53×
29Wisconsin~30K0.52×
30Alabama~30K0.51×
31Oregon~20K0.51×
32Nevada~20K0.51×
33Delaware~5K0.51×
34Ohio~60K0.50×
35Colorado~30K0.50×
36Minnesota~30K0.50×
37Utah~20K0.50×
38Kansas~10K0.49×
39North Dakota~4K0.49×
40South Dakota~4K0.48×
41Oklahoma~20K0.46×
42New Mexico~8K0.45×
43Idaho~8K0.45×
44Nebraska~8K0.45×
45Hawaii~7K0.45×
46Montana~4K0.45×
47Arkansas~10K0.44×
48Louisiana~20K0.42×
49Mississippi~10K0.42×
50West Virginia~7K0.42×
Fig. 06

Affinity by region

Affinity by region — Manchester, United States
0.42×1.00×10.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manchester audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manchester audience
#·InterestCategoryAffinity×
01Arctic MonkeysMusic & Radio8.98×
02The StrokesMusic & Radio7.20×
03David BowieMusic & Radio3.66×
04Oscar IsaacMovies & TV2.97×
05Catherine Zeta-JonesMovies & TV2.96×
06Harrison FordMovies & TV2.57×
07Google DriveTechnology & Electronics2.41×
08GraffitiArts & Culture2.12×
09Bruce WillisMovies & TV1.79×
10E! NewsMovies & TV1.78×
11Non-alcoholic beverageFood & Beverages1.74×
12Movie theaterMovies & TV1.71×
13DemocracyPolitics & Society1.65×
14Made in USABusiness & Career1.60×
15New York PostNews1.58×
16Catherine O'HaraMovies & TV1.57×
17MSNNews1.56×
18MeteorologyHome & Garden1.54×
19Talk radioMusic & Radio1.52×
20Britney SpearsMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manchester audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Manchester audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.54×
Community OrientationOPEN1.51×
SustainabilityBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Manchester audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
Family OrientationCONSERVATISM0.83×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Manchester have in United States?

Manchester has an estimated audience of 3,589,905 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Manchester fans?

58.3% of Manchester fans are female, 41.7% are male, with an average age of 38.6 years.

03

Which brands do Manchester fans like most?

Manchester fans show strongest brand affinity for Google Drive (2.41×), MSN (1.56×), and Arctic Monkeys (8.98×) over the country average.

04

Where do Manchester fans live in United States?

Manchester fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Manchester fans also like?

Beyond Manchester itself, the audience over-indexes on MSN (1.56×), Arctic Monkeys (8.98×), Movie theater (1.71×), and Britney Spears (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Manchester audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Manchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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