Manchester Audience in United States
Manchester has an estimated audience of 3,589,905 people in United States. 58.3% are female, 41.7% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Goop, Alaska, Wok, Elsword, Governor of Michigan.
The average Manchester fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Alaska, Wok, with strongest over-indexing on Goop (14.06× the country average). Demographically, the Manchester audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Manchester fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 38.6 |
| Estimated audience size | 3,589,905 |
Audience persona
The typical Manchester fan in United States is more female, around 38.6 years old, with strong Sustainability tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 327,764 | 0.83× |
| Texas | 216,110 | 0.7× |
| New York | 194,495 | 0.97× |
| Florida | 178,646 | 0.74× |
| Massachusetts | 129,475 | 1.83× |
| Connecticut | 119,055 | 3.31× |
| New Hampshire | 110,197 | 7.79× |
| North Carolina | 97,180 | 0.9× |
| Pennsylvania | 92,845 | 0.77× |
| Tennessee | 88,344 | 1.23× |
| Georgia | 88,192 | 0.8× |
| Illinois | 86,186 | 0.72× |
| New Jersey | 81,955 | 0.9× |
| Virginia | 76,211 | 0.87× |
| Michigan | 67,160 | 0.72× |
| Ohio | 66,120 | 0.6× |
| Washington | 56,445 | 0.78× |
| Maryland | 55,861 | 0.91× |
| Missouri | 50,960 | 0.88× |
| Arizona | 48,310 | 0.66× |
| Kentucky | 44,850 | 1× |
| Indiana | 44,000 | 0.67× |
| Iowa | 36,181 | 1.22× |
| South Carolina | 34,359 | 0.64× |
| Colorado | 34,159 | 0.6× |
| Wisconsin | 31,862 | 0.59× |
| Vermont | 31,259 | 4.96× |
| Minnesota | 30,326 | 0.59× |
| Alabama | 30,241 | 0.6× |
| Oregon | 24,849 | 0.6× |
| Maine | 22,971 | 1.79× |
| Louisiana | 22,431 | 0.48× |
| Oklahoma | 21,370 | 0.54× |
| Nevada | 21,116 | 0.61× |
| Utah | 18,710 | 0.58× |
| Kansas | 15,591 | 0.55× |
| Arkansas | 14,360 | 0.49× |
| Mississippi | 13,274 | 0.45× |
| Washington, District of Columbia | 11,164 | 1.03× |
| Rhode Island | 10,899 | 0.95× |
| New Mexico | 8,796 | 0.49× |
| Nebraska | 8,747 | 0.49× |
| Idaho | 8,696 | 0.48× |
| Hawaii | 7,484 | 0.48× |
| West Virginia | 6,982 | 0.42× |
| Delaware | 5,380 | 0.54× |
| Montana | 4,228 | 0.42× |
| Alaska | 4,174 | 0.54× |
| South Dakota | 3,777 | 0.46× |
| North Dakota | 3,284 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 14.06× | Internet & Social Media |
| Alaska | 2.93× | Travel & Leisure |
| Wok | 9.92× | Food & Beverages |
| Elsword | 23.18× | Games |
| Governor of Michigan | 10.32× | Politics & Society |
| Google Home | 8.97× | Technology & Electronics |
| headspace | 12.05× | Health |
| Home construction | 1.84× | Home & Garden |
| Fairy godmother | 9.37× | Literature |
| Grinch | 4.94× | Movies & TV |
| Grace Slick | 10.21× | Music & Radio |
| Hibachi | 8.38× | Food & Beverages |
| Guitarist (magazine) | 11.03× | Music & Radio |
| Mathcore | 7.68× | Music & Radio |
| Cherish (group) | 10.36× | Music & Radio |
| Hipster | 8.81× | Politics & Society |
| Israel | 1.91× | Travel & Leisure |
| No Escape (1994 film) | 10.18× | Movies & TV |
| Vocal harmony | 3.79× | Music & Radio |
| Kikar HaShabbat | 12.76× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.19 |
| Extroversion | THRILL | 1.62 |
| Community Orientation | OPEN | 1.42 |
| Sports Activity | POWER | 1.23 |
| Social Media Usage | JOY | 1.19 |
| Patriotism | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 51.9% |
| United States | 12.8% |
| Australia | 4.3% |
See Manchester audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Manchester have in United States?
Manchester has an estimated audience of 3,589,905 people in United States, concentrated in California and Texas.
What is the gender split and age of Manchester fans?
58.3% of Manchester fans are female, 41.7% are male, with an average age of 38.6 years.
Which brands do Manchester fans like most?
Manchester fans show strongest brand affinity for Goop (14.06×), Alaska (2.93×), and Wok (9.92×) over the country average.
Where do Manchester fans live in United States?
Manchester fans in United States are most concentrated in California (reach 327,764), Texas (reach 216,110), and New York (reach 194,495). These three regions account for the largest share of the active audience.
What other brands do Manchester fans also like?
Beyond Manchester itself, the audience over-indexes on Alaska (2.93×), Wok (9.92×), Elsword (23.18×), and Governor of Michigan (10.32×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Manchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.