Manchester Audience in United States

Manchester has an estimated audience of 3,589,905 people in United States. 58.3% are female, 41.7% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Capital One, Google Maps, Indeed.com, Catherine Zeta-Jones, Google News.

The average Manchester fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (10.9× the country average). Demographically, the Manchester audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Manchester fans

Demographic split for Manchester audience in United States
MetricValue
Female58.3%
Male41.7%
Average age38.6
Estimated audience size3,589,905

Audience persona

The typical Manchester fan in United States is more female, around 38.6 years old, with strong Sustainability tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Manchester in United States
RegionReachAffinity
California327,7640.83×
Texas216,1100.7×
New York194,4950.97×
Florida178,6460.74×
Massachusetts129,4751.83×
Connecticut119,0553.31×
New Hampshire110,1977.79×
North Carolina97,1800.9×
Pennsylvania92,8450.77×
Tennessee88,3441.23×
Georgia88,1920.8×
Illinois86,1860.72×
New Jersey81,9550.9×
Virginia76,2110.87×
Michigan67,1600.72×
Ohio66,1200.6×
Washington56,4450.78×
Maryland55,8610.91×
Missouri50,9600.88×
Arizona48,3100.66×
Kentucky44,8501×
Indiana44,0000.67×
Iowa36,1811.22×
South Carolina34,3590.64×
Colorado34,1590.6×
Wisconsin31,8620.59×
Vermont31,2594.96×
Minnesota30,3260.59×
Alabama30,2410.6×
Oregon24,8490.6×
Maine22,9711.79×
Louisiana22,4310.48×
Oklahoma21,3700.54×
Nevada21,1160.61×
Utah18,7100.58×
Kansas15,5910.55×
Arkansas14,3600.49×
Mississippi13,2740.45×
Washington, District of Columbia11,1641.03×
Rhode Island10,8990.95×
New Mexico8,7960.49×
Nebraska8,7470.49×
Idaho8,6960.48×
Hawaii7,4840.48×
West Virginia6,9820.42×
Delaware5,3800.54×
Montana4,2280.42×
Alaska4,1740.54×
South Dakota3,7770.46×
North Dakota3,2840.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Manchester audience
BrandAffinityCategory
Capital One10.9×Business & Career
Google Maps10.49×Internet & Social Media
Indeed.com10.76×Business & Career
Catherine Zeta-Jones25.7×Movies & TV
Google News12.32×News
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
Oscar Isaac26.88×Movies & TV
Harrison Ford20.99×Movies & TV
Diabetes mellitus awareness12.48×Health
Beetlejuice8.83×Movies & TV
CarGurus10.4×Cars & Mobility
Anna Kendrick23.97×Movies & TV
Michael Douglas23.92×Movies & TV
AccuWeather10.63×Home & Garden
Aaron Rodgers10.28×Sports
Enterprise Rent-A-Car9.43×Cars & Mobility
Diane Keaton9.53×Movies & TV
Circle K10.64×Shopping
Idris Elba19.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Manchester audience
TraitClusterScore
SustainabilityBALANCE2.19
ExtroversionTHRILL1.62
Community OrientationOPEN1.42
Sports ActivityPOWER1.23
Social Media UsageJOY1.19
PatriotismCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Manchester
CountryShare
United Kingdom51.9%
United States12.8%
Australia4.3%

See Manchester audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Manchester have in United States?

Manchester has an estimated audience of 3,589,905 people in United States, concentrated in California and Texas.

What is the gender split and age of Manchester fans?

58.3% of Manchester fans are female, 41.7% are male, with an average age of 38.6 years.

Which brands do Manchester fans like most?

Manchester fans show strongest brand affinity for Capital One (10.9×), Google Maps (10.49×), and Indeed.com (10.76×) over the country average.

Where do Manchester fans live in United States?

Manchester fans in United States are most concentrated in California (reach 327,764), Texas (reach 216,110), and New York (reach 194,495). These three regions account for the largest share of the active audience.

What other brands do Manchester fans also like?

Beyond Manchester itself, the audience over-indexes on Google Maps (10.49×), Indeed.com (10.76×), Catherine Zeta-Jones (25.7×), and Google News (12.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Manchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.