Manchester Audience in Germany
Manchester has an estimated audience of 321,027 people in Germany. 45.8% are female, 54.2% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Hazarajat, Medieval fantasy, Les Gets, Gil Ofarim.
The average Manchester fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Hazarajat, Medieval fantasy, with strongest over-indexing on Dog breed (3.16× the country average). Demographically, the Manchester audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Manchester fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 34.9 |
| Estimated audience size | 321,027 |
Audience persona
The typical Manchester fan in Germany is balanced, around 34.9 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,238 | 1.24× |
| Bayern | 61,519 | 1.19× |
| Baden-Württemberg | 48,655 | 1.11× |
| Hessen | 31,679 | 1.29× |
| Niedersachsen | 28,382 | 0.91× |
| Berlin | 20,946 | 1.46× |
| Rheinland-Pfalz | 15,099 | 0.94× |
| Sachsen | 14,357 | 0.91× |
| Schleswig-Holstein | 10,999 | 0.95× |
| Hamburg | 9,080 | 1.25× |
| Brandenburg | 8,611 | 0.86× |
| Thüringen | 5,662 | 0.69× |
| Sachsen-Anhalt | 5,543 | 0.67× |
| Mecklenburg-Vorpommern | 4,097 | 0.67× |
| Bremen | 3,069 | 1.12× |
| Saarland | 2,857 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 3.16× | Pets & Animals |
| Hazarajat | 38.09× | Travel & Leisure |
| Medieval fantasy | 22.93× | Literature |
| Les Gets | 48.75× | Travel & Leisure |
| Gil Ofarim | 2.46× | Music & Radio |
| Pro-Ject | 11.69× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Snow White (Fables) | 2.64× | Literature |
| Unique Gifts | 1.52× | Shopping |
| Captain Fantastic (film) | 9.22× | Movies & TV |
| KLIX (AM) | 2.59× | Music & Radio |
| Matala, Crete | 9.71× | Travel & Leisure |
| Christmas Gift | 1.69× | Kids & Family |
| Urban horticulture | 1.66× | Home & Garden |
| Corona (band) | 2.26× | Music & Radio |
| Israel | 1.69× | Travel & Leisure |
| Este, Veneto | 2.04× | Travel & Leisure |
| Home Delivery | 1.93× | Food & Beverages |
| JDSU | 2.22× | Business & Career |
| Geothermal heating | 3.26× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.85 |
| Urban Lifestyle | OPEN | 1.52 |
| Design Affinity | PREMIUM | 1.46 |
| Early Adopter Mentality | POWER | 1.45 |
| Sports Activity | POWER | 1.38 |
| Luxury Orientation | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 51.9% |
| United States | 12.8% |
| Australia | 4.3% |
See Manchester audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Manchester have in Germany?
Manchester has an estimated audience of 321,027 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Manchester fans?
45.8% of Manchester fans are female, 54.2% are male, with an average age of 34.9 years.
Which brands do Manchester fans like most?
Manchester fans show strongest brand affinity for Dog breed (3.16×), Hazarajat (38.09×), and Medieval fantasy (22.93×) over the country average.
Where do Manchester fans live in Germany?
Manchester fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,238), Bayern (reach 61,519), and Baden-Württemberg (reach 48,655). These three regions account for the largest share of the active audience.
What other brands do Manchester fans also like?
Beyond Manchester itself, the audience over-indexes on Hazarajat (38.09×), Medieval fantasy (22.93×), Les Gets (48.75×), and Gil Ofarim (2.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Manchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.