Rascasse Audience Intelligence

Manchester Audience in Germany

A data profile of the people who buy, follow and care about Manchester in Germany — modelled from more than twelve digital signal sources. Manchester has an estimated audience of 321,027 people in Germany.

#323among City in Germany#1542among POI in Germany#1323in Travel & Leisure

The average Manchester fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Danish Superliga, Manchester Evening News, Emily Blunt, with strongest over-indexing on Danish Superliga (20× the country average).

Demographically, the Manchester audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Manchester fan in Germany is balanced, around 34.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Danish Superliga.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manchester profile in Germany.

Audience size
321K
in Germany
Gender
45.8%♀
54.2% male
Age
34.9
average years
Country rank
#16506
POI in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manchester fans

45.8% are female, 54.2% are male, average age 34.9.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Manchester audience in Germany
MetricValue
Female45.8%
Male54.2%
Average age34.9
Estimated audience size321,027
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Manchester audience in Germany
Age bracketShare%
16-1929%
20-2923%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Manchester audience comes from Germany.

Worldwide audience distribution share by country for Manchester
CountryShare
United Kingdom51.8%
United States12.7%
Australia4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manchester audience in Germany is strongest.

Fig. 05

Top regions by affinity

Manchester fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.40×
02Hessen~30K1.26×
03Hamburg~9K1.24×
04Nordrhein-Westfalen~80K1.19×
05Bayern~60K1.15×
06Bremen~3K1.13×
07Baden-Württemberg~50K1.08×
08Schleswig-Holstein~10K0.95×
09Rheinland-Pfalz~20K0.94×
10Sachsen~10K0.93×
11Niedersachsen~30K0.90×
12Brandenburg~9K0.89×
13Saarland~3K0.79×
14Thüringen~6K0.74×
15Mecklenburg-Vorpommern~4K0.73×
16Sachsen-Anhalt~6K0.72×
Fig. 06

Affinity by region

Affinity by region — Manchester, Germany
0.72×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manchester audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manchester audience
#·InterestCategoryAffinity×
01Manchester Evening NewsNews50.32×
02The Bone CollectorMovies & TV24.37×
03Danish SuperligaSports20.00×
04XaviSports20.00×
05AZ AlkmaarSports16.68×
06Bleacher ReportSports12.72×
07Costa RicaTravel & Leisure10.81×
08Jimmy KimmelMovies & TV7.80×
09HertzCars & Mobility7.04×
10Argentina national football teamSports6.22×
11MauritiusTravel & Leisure5.55×
12Electric heatingHome & Garden5.38×
13Emily BluntMovies & TV5.37×
14Mel GibsonMovies & TV5.25×
15Frauen-BundesligaSports4.33×
16Country rapMusic & Radio4.21×
17Flightradar24Travel & Leisure3.96×
18Millie Bobby BrownMovies & TV2.91×
19NatureHome & Garden1.52×
20FamilyKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manchester audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Manchester audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.48×
SpiritualityBALANCE1.46×
Early Adopter MentalityPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Manchester audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
Family OrientationCONSERVATISM0.81×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Manchester have in Germany?

Manchester has an estimated audience of 321,027 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Manchester fans?

45.8% of Manchester fans are female, 54.2% are male, with an average age of 34.9 years.

03

Which brands do Manchester fans like most?

Manchester fans show strongest brand affinity for Danish Superliga (20×), Manchester Evening News (50.32×), and Emily Blunt (5.37×) over the country average.

04

Where do Manchester fans live in Germany?

Manchester fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Manchester fans also like?

Beyond Manchester itself, the audience over-indexes on Manchester Evening News (50.32×), Emily Blunt (5.37×), Jimmy Kimmel (7.8×), and Frauen-Bundesliga (4.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Manchester audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Manchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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