Rascasse Audience Intelligence

Electric heating Audience in Germany

A data profile of the people who buy, follow and care about Electric heating in Germany — modelled from more than twelve digital signal sources. Electric heating has an estimated audience of 1,501,895 people in Germany.

#2408among Topic in Germany#324in Home & Garden

The average Electric heating fan in Germany is 45.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Heating system, Central heating, Heat pump, with strongest over-indexing on Heating system (18.14× the country average).

Demographically, the Electric heating audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electric heating fan in Germany is more male, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Heating system.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric heating profile in Germany.

Audience size
1.5M
in Germany
Gender
29.3%♀
70.7% male
Age
45.8
average years
Country rank
#4451
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric heating fans

29.3% are female, 70.7% are male, average age 45.8.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Electric heating audience in Germany
MetricValue
Female29.3%
Male70.7%
Average age45.8
Estimated audience size1,501,895
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Electric heating audience in Germany
Age bracketShare%
16-197%
20-2912%
30-3921%
40-4926%
50+34%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Electric heating audience comes from Germany.

Worldwide audience distribution share by country for Electric heating
CountryShare
United States19.5%
United Kingdom9.1%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric heating audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electric heating fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~30K1.04×
02Bremen~10K1.04×
03Schleswig-Holstein~60K1.02×
04Sachsen-Anhalt~40K1.02×
05Saarland~20K1.02×
06Thüringen~40K1.01×
07Rheinland-Pfalz~80K1.00×
08Sachsen~70K1.00×
09Berlin~70K1.00×
10Brandenburg~50K1.00×
11Hamburg~30K0.99×
12Niedersachsen~100K0.95×
13Hessen~100K0.95×
14Baden-Württemberg~200K0.93×
15Bayern~200K0.92×
16Nordrhein-Westfalen~300K0.89×
Fig. 06

Affinity by region

Affinity by region — Electric heating, Germany
0.89×1.00×1.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric heating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric heating audience
#·InterestCategoryAffinity×
01Gas heaterHome & Garden26.29×
02SolderingHome & Garden24.87×
03RadiatorHome & Garden21.70×
04RMF FMMusic & Radio20.65×
05WeishauptHome & Garden19.73×
06Heating systemHome & Garden18.14×
07Central heatingHome & Garden15.41×
08StoovHome & Garden13.77×
09Radiator (heating)Home & Garden13.08×
10BoilerHome & Garden12.63×
11Daniel Day-LewisMovies & TV9.85×
12Heat pumpHome & Garden9.71×
13Energy industryBusiness & Career7.67×
14Instant GamingGames6.69×
15Solar cellHome & Garden5.79×
16HVACHome & Garden5.36×
17Electricity generationHome & Garden4.45×
18Photovoltaic systemHome & Garden4.25×
19Air conditioningTechnology & Electronics4.00×
20BauhausShopping1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric heating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric heating audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.55×
Need for SecurityCONSERVATISM1.44×
Career OrientationPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric heating audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.99×
ExtroversionTHRILL1.01×
Pet OwnershipJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric heating have in Germany?

Electric heating has an estimated audience of 1,501,895 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electric heating fans?

29.3% of Electric heating fans are female, 70.7% are male, with an average age of 45.8 years.

03

Which brands do Electric heating fans like most?

Electric heating fans show strongest brand affinity for Heating system (18.14×), Central heating (15.41×), and Heat pump (9.71×) over the country average.

04

Where do Electric heating fans live in Germany?

Electric heating fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Electric heating fans also like?

Beyond Electric heating itself, the audience over-indexes on Central heating (15.41×), Heat pump (9.71×), Stoov (13.77×), and Instant Gaming (6.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Electric heating audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electric heating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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