Stoov Audience in Germany
Stoov has an estimated audience of 707,879 people in Germany. 52.4% are female, 47.6% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Progressive rock, Israel, Assisi, Mothercare, Natural rubber.
The average Stoov fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Progressive rock, Israel, Assisi, with strongest over-indexing on Progressive rock (2.29× the country average). Demographically, the Stoov audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Stoov fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 41.9 |
| Estimated audience size | 707,879 |
Audience persona
The typical Stoov fan in Germany is balanced, around 41.9 years old, with strong DIY Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 248,198 | 1.6× |
| Bayern | 123,763 | 1.09× |
| Niedersachsen | 104,310 | 1.52× |
| Baden-Württemberg | 94,839 | 0.98× |
| Hessen | 59,970 | 1.11× |
| Rheinland-Pfalz | 38,181 | 1.08× |
| Schleswig-Holstein | 35,589 | 1.4× |
| Berlin | 25,148 | 0.79× |
| Hamburg | 23,161 | 1.45× |
| Sachsen | 20,224 | 0.58× |
| Brandenburg | 14,454 | 0.66× |
| Thüringen | 11,935 | 0.66× |
| Sachsen-Anhalt | 9,694 | 0.53× |
| Saarland | 8,275 | 0.95× |
| Mecklenburg-Vorpommern | 8,004 | 0.59× |
| Bremen | 6,082 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.29× | Music & Radio |
| Israel | 1.99× | Travel & Leisure |
| Assisi | 5.34× | Travel & Leisure |
| Mothercare | 1.58× | Kids & Family |
| Natural rubber | 1.74× | Cars & Mobility |
| Hawesko | 2.79× | Food & Beverages |
| Justice | 2.76× | Politics & Society |
| Minestrone | 1.83× | Food & Beverages |
| Ernest Cline | 26.31× | Literature |
| Homesteading | 4.13× | Home & Garden |
| Jacob Tremblay | 2.99× | Movies & TV |
| Cachorro | 2.16× | Pets & Animals |
| Icon (magazine) | 1.55× | Arts & Culture |
| Clogging | 7.14× | Music & Radio |
| The Hunt (2012 film) | 2.41× | Movies & TV |
| Corfu (regional unit) | 1.58× | Travel & Leisure |
| Preacher (comics) | 3.22× | Literature |
| Emil Nolde | 2.23× | Arts & Culture |
| Krasnodar | 3.53× | Travel & Leisure |
| Socialist Federal Republic of Yugoslavia | 1.81× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.25 |
| Quality Awareness | PREMIUM | 1.89 |
| Design Affinity | PREMIUM | 1.8 |
| Sustainability | BALANCE | 1.79 |
| Urban Lifestyle | OPEN | 1.64 |
| Family Orientation | CONSERVATISM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 63.8% |
| Netherlands | 17.4% |
| United Kingdom | 5.5% |
See Stoov audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Stoov have in Germany?
Stoov has an estimated audience of 707,879 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stoov fans?
52.4% of Stoov fans are female, 47.6% are male, with an average age of 41.9 years.
Which brands do Stoov fans like most?
Stoov fans show strongest brand affinity for Progressive rock (2.29×), Israel (1.99×), and Assisi (5.34×) over the country average.
Where do Stoov fans live in Germany?
Stoov fans in Germany are most concentrated in Nordrhein-Westfalen (reach 248,198), Bayern (reach 123,763), and Niedersachsen (reach 104,310). These three regions account for the largest share of the active audience.
What other brands do Stoov fans also like?
Beyond Stoov itself, the audience over-indexes on Israel (1.99×), Assisi (5.34×), Mothercare (1.58×), and Natural rubber (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stoov. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.