Radiator (heating) Audience in Germany
Radiator (heating) has an estimated audience of 396,343 people in Germany. 34.8% are female, 65.2% are male, average age 48.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Assisi, Stradivarius, Ubrique, Urban Outfitters, Stucco.
The average Radiator (heating) fan in Germany is 48.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Assisi, Stradivarius, Ubrique, with strongest over-indexing on Assisi (11× the country average). Demographically, the Radiator (heating) audience skews more male with an average age of 48.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Radiator (heating) fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 48.2 |
| Estimated audience size | 396,343 |
Audience persona
The typical Radiator (heating) fan in Germany is more male, around 48.2 years old, with strong Quality Awareness tendencies and a notable affinity for Assisi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,545 | 1.16× |
| Bayern | 76,157 | 1.2× |
| Baden-Württemberg | 63,839 | 1.18× |
| Niedersachsen | 40,632 | 1.06× |
| Hessen | 39,785 | 1.32× |
| Berlin | 22,323 | 1.26× |
| Rheinland-Pfalz | 21,740 | 1.09× |
| Sachsen | 15,124 | 0.78× |
| Schleswig-Holstein | 14,778 | 1.04× |
| Brandenburg | 10,310 | 0.84× |
| Hamburg | 9,870 | 1.1× |
| Thüringen | 7,588 | 0.75× |
| Sachsen-Anhalt | 6,756 | 0.66× |
| Mecklenburg-Vorpommern | 4,930 | 0.65× |
| Saarland | 4,313 | 0.89× |
| Bremen | 3,512 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Assisi | 11× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Ubrique | 29.17× | Travel & Leisure |
| Urban Outfitters | 1.58× | Shopping |
| Stucco | 2.33× | Home & Garden |
| KLIX (AM) | 2× | Music & Radio |
| HardwareZone | 22.81× | Technology & Electronics |
| Sixx | 2.3× | Movies & TV |
| Vijesti.ba | 3.01× | News |
| Hoonigan | 7.74× | Cars & Mobility |
| Coworking | 2.6× | Business & Career |
| Free University of Berlin | 2.28× | Business & Career |
| HydraFacial | 3.58× | Beauty & Wellness |
| Corfu (regional unit) | 1.76× | Travel & Leisure |
| Apostrophe | 2.73× | Literature |
| Noodle (Gorillaz) | 1.56× | Music & Radio |
| N1 road (South Africa) | 3.21× | Travel & Leisure |
| Acoustic music | 1.94× | Music & Radio |
| Vocal harmony | 3.55× | Music & Radio |
| Keeper (password manager) | 2.02× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.6 |
| DIY Mentality | THRILL | 3.18 |
| Sustainability | BALANCE | 2.25 |
| Convenience Orientation | PREMIUM | 1.84 |
| Early Adopter Mentality | POWER | 1.59 |
| Design Affinity | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 14.6% |
| Germany | 12.0% |
| France | 9.3% |
See Radiator (heating) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Radiator (heating) have in Germany?
Radiator (heating) has an estimated audience of 396,343 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Radiator (heating) fans?
34.8% of Radiator (heating) fans are female, 65.2% are male, with an average age of 48.2 years.
Which brands do Radiator (heating) fans like most?
Radiator (heating) fans show strongest brand affinity for Assisi (11×), Stradivarius (1.97×), and Ubrique (29.17×) over the country average.
Where do Radiator (heating) fans live in Germany?
Radiator (heating) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,545), Bayern (reach 76,157), and Baden-Württemberg (reach 63,839). These three regions account for the largest share of the active audience.
What other brands do Radiator (heating) fans also like?
Beyond Radiator (heating) itself, the audience over-indexes on Stradivarius (1.97×), Ubrique (29.17×), Urban Outfitters (1.58×), and Stucco (2.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radiator (heating). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.