Rascasse Audience Intelligence

Radiator (heating) Audience in Germany

A data profile of the people who buy, follow and care about Radiator (heating) in Germany — modelled from more than twelve digital signal sources. Radiator (heating) has an estimated audience of 396,343 people in Germany.

#5300among Topic in Germany#728in Home & Garden

The average Radiator (heating) fan in Germany is 48.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Central heating, Solar water heating, Security alarm, with strongest over-indexing on Central heating (100.09× the country average).

Demographically, the Radiator (heating) audience skews more male with an average age of 48.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Radiator (heating) fan in Germany is more male, around 48.2 years old, with strong Quality Awareness tendencies and a notable affinity for Central heating.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radiator (heating) profile in Germany.

Audience size
396K
in Germany
Gender
34.8%♀
65.2% male
Age
48.2
average years
Country rank
#14111
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radiator (heating) fans

34.8% are female, 65.2% are male, average age 48.2.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Radiator (heating) audience in Germany
MetricValue
Female34.8%
Male65.2%
Average age48.2
Estimated audience size396,343
Fig. 03

Age distribution

Ø 48.2
average years
Age distribution of the Radiator (heating) audience in Germany
Age bracketShare%
16-194%
20-2910%
30-3918%
40-4927%
50+42%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Radiator (heating) audience comes from Germany.

Worldwide audience distribution share by country for Radiator (heating)
CountryShare
United Kingdom14.6%
Germany12.0%
France9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radiator (heating) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Radiator (heating) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.26×
02Berlin~20K1.21×
03Bayern~70K1.15×
04Baden-Württemberg~60K1.15×
05Nordrhein-Westfalen~100K1.11×
06Rheinland-Pfalz~20K1.11×
07Hamburg~10K1.08×
08Niedersachsen~40K1.05×
09Schleswig-Holstein~10K1.04×
10Bremen~4K1.04×
11Saarland~5K0.97×
12Brandenburg~10K0.88×
13Sachsen~20K0.80×
14Thüringen~8K0.80×
15Mecklenburg-Vorpommern~6K0.75×
16Sachsen-Anhalt~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Radiator (heating), Germany
0.73×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radiator (heating) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radiator (heating) audience
#·InterestCategoryAffinity×
01Central heatingHome & Garden100.09×
02Solar water heatingHome & Garden89.08×
03Security alarmHome & Garden43.59×
04Water filterFood & Beverages42.87×
05Water pollutionPolitics & Society29.58×
06RadiatorHome & Garden25.21×
07Water purificationFood & Beverages17.71×
08Garden furnitureHome & Garden15.39×
09Digital audio workstationTechnology & Electronics13.98×
10Electric heatingHome & Garden13.08×
11Solar cellHome & Garden10.87×
12Efficient energy useTechnology & Electronics10.20×
13Heat pumpHome & Garden9.99×
14PhotovoltaicsHome & Garden9.72×
15Solar powerHome & Garden9.34×
16HVACHome & Garden8.54×
17Photovoltaic systemHome & Garden7.90×
18RefrigeratorHome & Garden7.48×
19Ornamental plantHome & Garden5.43×
20Garden centreHome & Garden5.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radiator (heating) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radiator (heating) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.58×
DIY MentalityTHRILL2.14×
Need for SecurityCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radiator (heating) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.68×
MindfulnessBALANCE0.73×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Radiator (heating) have in Germany?

Radiator (heating) has an estimated audience of 396,343 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Radiator (heating) fans?

34.8% of Radiator (heating) fans are female, 65.2% are male, with an average age of 48.2 years.

03

Which brands do Radiator (heating) fans like most?

Radiator (heating) fans show strongest brand affinity for Central heating (100.09×), Solar water heating (89.08×), and Security alarm (43.59×) over the country average.

04

Where do Radiator (heating) fans live in Germany?

Radiator (heating) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Radiator (heating) fans also like?

Beyond Radiator (heating) itself, the audience over-indexes on Solar water heating (89.08×), Security alarm (43.59×), Water filter (42.87×), and Garden furniture (15.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Radiator (heating) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Radiator (heating). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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