Rascasse Audience Intelligence

Security alarm Audience in Germany

A data profile of the people who buy, follow and care about Security alarm in Germany — modelled from more than twelve digital signal sources. Security alarm has an estimated audience of 786,075 people in Germany.

#3632among Topic in Germany#503in Home & Garden

The average Security alarm fan in Germany is 45.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Virtual assistant, Alarm device, Radiator (heating), with strongest over-indexing on Virtual assistant (50.57× the country average).

Demographically, the Security alarm audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Security alarm fan in Germany is more male, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Virtual assistant.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Security alarm profile in Germany.

Audience size
786K
in Germany
Gender
33.5%♀
66.5% male
Age
45.3
average years
Country rank
#8014
Topic in Germany
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Security alarm fans

33.5% are female, 66.5% are male, average age 45.3.

Fig. 02

Gender split

33.5%
Female
66.5%
Male
Demographic split for Security alarm audience in Germany
MetricValue
Female33.5%
Male66.5%
Average age45.3
Estimated audience size786,075
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Security alarm audience in Germany
Age bracketShare%
16-198%
20-2913%
30-3921%
40-4925%
50+33%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Security alarm audience comes from Germany.

Worldwide audience distribution share by country for Security alarm
CountryShare
United States23.2%
United Kingdom8.3%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Security alarm audience in Germany is strongest.

Fig. 05

Top regions by affinity

Security alarm fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.24×
02Hamburg~20K1.23×
03Bremen~8K1.19×
04Hessen~60K1.03×
05Mecklenburg-Vorpommern~20K1.02×
06Brandenburg~20K1.00×
07Thüringen~20K0.99×
08Sachsen-Anhalt~20K0.98×
09Rheinland-Pfalz~40K0.96×
10Schleswig-Holstein~30K0.94×
11Sachsen~40K0.93×
12Berlin~30K0.90×
13Niedersachsen~70K0.88×
14Baden-Württemberg~90K0.86×
15Bayern~100K0.76×
16Nordrhein-Westfalen~100K0.73×
Fig. 06

Affinity by region

Affinity by region — Security alarm, Germany
0.73×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Security alarm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Security alarm audience
#·InterestCategoryAffinity×
01Home automation for the elderly and disabledHealth54.64×
02BoligPortalTravel & Leisure52.71×
03Alarm deviceHome & Garden52.50×
04Thermal energyHome & Garden50.92×
05Virtual assistantTechnology & Electronics50.57×
06RadiatorHome & Garden46.88×
07Radiator (heating)Home & Garden43.59×
08Underfloor heatingTechnology & Electronics41.21×
09ILVAHome & Garden39.14×
10Child protectionKids & Family34.91×
11Home safetyHome & Garden28.46×
12Danish SuperligaSports22.04×
13SurveillanceHome & Garden19.62×
14Electric heatingHome & Garden18.82×
15Safety engineeringBusiness & Career18.63×
16Central heatingHome & Garden16.28×
17Security guardPolitics & Society12.72×
18Heating systemHome & Garden10.90×
19Consumer protectionPolitics & Society7.19×
20Electrical wiringTechnology & Electronics7.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Security alarm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Security alarm audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.70×
Convenience OrientationPREMIUM2.02×
DIY MentalityTHRILL1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Security alarm audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.54×
ExtroversionTHRILL0.68×
IndividualismJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Security alarm have in Germany?

Security alarm has an estimated audience of 786,075 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Security alarm fans?

33.5% of Security alarm fans are female, 66.5% are male, with an average age of 45.3 years.

03

Which brands do Security alarm fans like most?

Security alarm fans show strongest brand affinity for Virtual assistant (50.57×), Alarm device (52.5×), and Radiator (heating) (43.59×) over the country average.

04

Where do Security alarm fans live in Germany?

Security alarm fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Security alarm fans also like?

Beyond Security alarm itself, the audience over-indexes on Alarm device (52.5×), Radiator (heating) (43.59×), Radiator (46.88×), and Electric heating (18.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Security alarm audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Security alarm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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