Security alarm Audience in Germany
Security alarm has an estimated audience of 786,075 people in Germany. 33.5% are female, 66.5% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Virtual assistant, Alarm device, Radiator (heating), Radiator, Electric heating.
The average Security alarm fan in Germany is 45.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Virtual assistant, Alarm device, Radiator (heating), with strongest over-indexing on Virtual assistant (50.57× the country average). Demographically, the Security alarm audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Security alarm fans
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 45.3 |
| Estimated audience size | 786,075 |
Audience persona
The typical Security alarm fan in Germany is more male, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Virtual assistant.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,723 | 0.59× |
| Baden-Württemberg | 94,364 | 0.88× |
| Bayern | 86,863 | 0.69× |
| Hessen | 67,796 | 1.13× |
| Niedersachsen | 64,281 | 0.84× |
| Rheinland-Pfalz | 35,389 | 0.9× |
| Sachsen | 33,494 | 0.87× |
| Berlin | 31,210 | 0.89× |
| Hamburg | 29,042 | 1.63× |
| Schleswig-Holstein | 22,865 | 0.81× |
| Brandenburg | 22,856 | 0.94× |
| Thüringen | 18,041 | 0.9× |
| Sachsen-Anhalt | 16,873 | 0.83× |
| Mecklenburg-Vorpommern | 14,269 | 0.95× |
| Saarland | 13,617 | 1.41× |
| Bremen | 11,693 | 1.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Virtual assistant | 50.57× | Technology & Electronics |
| Alarm device | 52.5× | Home & Garden |
| Radiator (heating) | 43.59× | Home & Garden |
| Radiator | 46.88× | Home & Garden |
| Electric heating | 18.82× | Home & Garden |
| Underfloor heating | 41.21× | Technology & Electronics |
| Central heating | 16.28× | Home & Garden |
| Thermal energy | 50.92× | Home & Garden |
| Safety engineering | 18.63× | Business & Career |
| Surveillance | 19.62× | Home & Garden |
| Home automation for the elderly and disabled | 54.64× | Health |
| Child protection | 34.91× | Kids & Family |
| Consumer protection | 7.19× | Politics & Society |
| Security guard | 12.72× | Politics & Society |
| Heating system | 10.9× | Home & Garden |
| BoligPortal | 52.71× | Travel & Leisure |
| Home safety | 28.46× | Home & Garden |
| Electrical wiring | 7.02× | Technology & Electronics |
| Danish Superliga | 22.04× | Sports |
| ILVA | 39.14× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.55 |
| Quality Awareness | PREMIUM | 1.44 |
| DIY Mentality | THRILL | 1.43 |
| Indulgence | JOY | 1.39 |
| Need for Security | CONSERVATISM | 1.39 |
| Convenience Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 8.3% |
| Italy | 4.2% |
See Security alarm audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Security alarm have in Germany?
Security alarm has an estimated audience of 786,075 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Security alarm fans?
33.5% of Security alarm fans are female, 66.5% are male, with an average age of 45.3 years.
Which brands do Security alarm fans like most?
Security alarm fans show strongest brand affinity for Virtual assistant (50.57×), Alarm device (52.5×), and Radiator (heating) (43.59×) over the country average.
Where do Security alarm fans live in Germany?
Security alarm fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,723), Baden-Württemberg (reach 94,364), and Bayern (reach 86,863). These three regions account for the largest share of the active audience.
What other brands do Security alarm fans also like?
Beyond Security alarm itself, the audience over-indexes on Alarm device (52.5×), Radiator (heating) (43.59×), Radiator (46.88×), and Electric heating (18.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Security alarm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.